Building Great Products: tips for non-product executives - Presentation to TiE Leadership Program

Rishi Dean
Rishi DeanEntrepreneurial product leader at Sittercity
Rishi Dean
                                         rishi@rishidean.com
                                         www.rishidean.com




5 tips for ‘non-product’ start-up executives




              TiE Leadership Program
              January 13, 2010
Founding
member
of:



                                   Cog
in
the
wheel:



                   Formal
and
informal
start‐up
advisor



           Hundreds
of
product
cycles…with
scars
to
prove
it

Rishi
Dean
–
www.rishidean.com

1.  W = F x d =                   xt
                 Passion, interests, and market experience move mountains

           2.  DNA = B.G.C.C.
                 Hire the right people: brains, guts, charisma, and character

           3. 
                   ∫ Pr + Mkt
                 Integrate product & market (find product / market fit)
           4.  lim $
                                tx

               t →∞
                 Understand the revenue potential of your business model
€          5.  Don’t forget your M.O.M.
           €   Measure. Optimize. Monetize
     €
    Rishi
Dean
–
www.rishidean.com

Rishi
Dean
–
www.rishidean.com

Rishi
Dean
–
www.rishidean.com

IDEAS



          LEARN
                                 BUILD



                Source:
Eric
Ries,
The
Lean
Startup



          DATA

                                                CODE


                        MEASURE





                                                          Source:

Kahneman,
Tversky

Rishi
Dean
–
www.rishidean.com

Source:
Alex
Osterwalder,
Business
Model
Generation

                                                       Source:
David
Skok,For
Entrepreneurs
Blog

Rishi
Dean
–
www.rishidean.com

Source:
Dave
McClures,
Startup
Metrics
for
Pirates

  E‐mail: 
rishi@rishidean.com

  Blog:   
rishidean.com

  Twitter:
@rishidean

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Building Great Products: tips for non-product executives - Presentation to TiE Leadership Program