This was my Third UXDi Project. The Project is Foursquare, Foursquare was looking to increase the level of engagement with their users and merchants by adding a mobile payment component to check-ins. They were keen to test this potential revenue stream and drive new users to the product. We were tasked with understanding where and why people check-in, and how they pay for things currently. Deliverables - Design key screens and flows using Foursquare’s current look and feel The Product was X Pay is a set of new features that allows Foursquare users to pay fast and securely for items and to engage with merchant stores through special offers and discounts. Unlike companies like Facebook this creates a more intimate experience before and during visits.

1. X-PAY Student Presentation 17/01/14

2. X Pay
Presentation
Document 6.1.3
17/01/14
Student Project - UXDi Project 3 - Foursquare
Team - The Socialites

3. Hi

4. The Socialites Team
Lilly Browne
Rain Lieberman
Richard McMurray
Richard.McMurray@gmail.com

5. The Brief
‣ Understand where and why people check-in,
and how they pay for things currently.

6. The Brief
‣ Increase the level of engagement with users
and merchants by adding a mobile payment
component to check-ins.

7. Foursquare to Customers
text

8. Foursquare to Merchants
text

9. Existing problems
1.Privacy
2.No direct interaction between merchant and
user
3.Make a secure payment within the app

11. X - Pay

12. X - Pay

13. X - Pay

14. X - Pay

15. X - Pay

16. X - Pay
https://www.flinto.com/p/6c82cb11

17. Mike’s Story
“I'm a little paranoid and I
don't want people to know
where I am”

18. Mike’s Story - Check in

19. Mike’s Story - Check in
Creating a reward
system that will
promote users to
visit venues such
as museums.

20. Mike’s Story - Check in
Mike can get the
reward by checking
into the venue

21. Mike’s Story - Check in
Benefits:
● Promote checking in
● Increase interaction between merchant
and users

22. Mike’s Story - Privacy

23. Mike’s Story - Privacy
In app feature
which gives users
the option of
sharing possibilities

24. Mike’s Story - Privacy
Benefits:
● Allow users control to their privacy
● Promote check in from new users

25. Mike’s Story - Secure Payment

26. Mike’s Story - Secure Payment
Payment option via
ITunes or Paypal

27. Mike’s Story - Secure Payment
Benefits:
● Give users control of mobile payment
method
● Use recognised, secured payment
platforms to promote mobile payment

28. Kate’s Story
‘To get a great deal, to tell
my friends about a great
nearby place I have been,
to brag if it's cool.’

29. Kate’s Story

30. Kate’s Story

31. Kate’s Story

32. Kate’s Story
● To help Kate make a
quick decision and
pick a bar.

33. Kate’s Story
● To help Kate to
interact directly to
Hoxton Bar before
she is there.

34. Kate’s Story
Benefit
Kate can make the most
of her night out at a cool
bar in Hoxton with Suzi
and Amanda.

35. Kate’s Story

36. Kate’s Story

37. Kate’s Story

38. Kate’s Story
● To improve Kate’s
night out
experience at
Hoxton bar.

39. Kate’s Story
Benefit
So, Kate can continue
to chat with Suzi
without leaving Suzi
on her own.

40. Kate’s Story

41. Kate’s Story

42. Kate’s story

43. Kate’s Story
● To help Kate to pick
her drink order
promptly.

44. Kate’s Story
● To allow her to pay for
her drink order
instantly within
Foursquare mobile
app using her apple id
account or her paypal
account.

45. Kate’s Story
Benefit
It is handy for Kate to
pay for her drinks
without carrying cash on
hand. Only pay for
herself.

46. Prototype

47. Learnings

48. Learnings
1. Social

49. Learnings
2. Chatting
to Merchants

50. Learnings
3. Privacy
“A lot of users are worried about their
privacy”

51. Learnings
4. Privacy
Let users have the option to be private with
friends and the venue

52. Learnings
5. Rewards
Users do want rewards
before Check in

53. Learnings
6. Mobile
Payments
Make the process simple

54. Learnings
6. Mobile
Payments
Walk users through the steps

55. Learnings
6. Mobile
Payments
Collaborate with Apple and Paypal

56. Further Opportunities

57. Further Opportunities

58. Further Opportunities

59. Further Opportunities

60. Further Opportunities
Merchants

61. X - Pay

62. Thank You