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Location Everywhere -Mobile Location Trends 2011
 

Location Everywhere -Mobile Location Trends 2011

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An overview of current (and future) trends in location awareness on mobile, prepared for Mobile Monday Oslo, December 2010 with extracts from my book (with co-author Murat Aktinhanoglu) "Location ...

An overview of current (and future) trends in location awareness on mobile, prepared for Mobile Monday Oslo, December 2010 with extracts from my book (with co-author Murat Aktinhanoglu) "Location Aware Apps", by Manning Publications (2010, US).

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Location Everywhere -Mobile Location Trends 2011 Location Everywhere -Mobile Location Trends 2011 Presentation Transcript

  • ‘Location everywhere’ by Ric Ferraro Mobile Monday Oslo 6th December 2010 Ric Ferraro for Mobile Monday Oslo 6th December 2010
  • About me....-VP Sales & Business Development at Golden Gekko- Previously co-founder of LBS Startup GeoMe and Director at GSMA- Entrepreneur, book writer, speaker- Official blogger for MobileMonday, W3C Mobile Web Initiativeand LeWeb Conference
  • So who are the Key Stakeholders in Mobile 2.0? =
  • Location is now in themainstream
  • Where does location fit in Mobile 2.0? The Contextual Holy Grail I am connected to… the phone network and am visible to others I am experiencing …winter and would benefit from a snow report I am at…the ski resortPhoto Credit: Lazar Simeonov
  • Example 1: Japan’s Otetsudai Networks- Japan’s first resale market for manpower- A combination of eBay and Location-based services- Employer pays a finder’s fee of 50% of the job’s salary
  • Example 2: Groupon (US)
  • Future Examples?
  • Monetising Location- Gateway Charging- In-app charging- ‘Real Estate’ charging- Mobile Advertising- White Labelling- Licensing
  • Example 3: Placecast (US)
  • Monetisation Location The Freemium Model = Free today but pay tomorrow = Basic free but pay for advanced features = Discriminatory free : consumers get it free, businesses pay
  • Example 4: Locationary (US)- Creating ‘the World’s Place Database’- 50% of incremental revenue obtained from user data input is shared with the user- 30,000 new places added every day
  • Charging must align to the value proposition
  • App Distribution strategies
  • Where is my app? Discovering your “star app” amongst a galaxy of app stores requires: - App Reviews - App Rankings - App Analytics - App Discoverability Services
  • Thank you! Ric Ferraro (info@mobverge.com) Follow me @ twitter.com/ricferr_mobile Mobile Trends Blog: www.mobverge.blogspot.comLocation Aware Applications by R Ferraro & M AktihanogluOnline Version Available from Manning PublicationsPrint version Available for pre-order from Amazon.com 40% Off for MoMo Oslo Members!!!