Location Everywhere -Mobile Location Trends 2011

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An overview of current (and future) trends in location awareness on mobile, prepared for Mobile Monday Oslo, December 2010 with extracts from my book (with co-author Murat Aktinhanoglu) "Location …

An overview of current (and future) trends in location awareness on mobile, prepared for Mobile Monday Oslo, December 2010 with extracts from my book (with co-author Murat Aktinhanoglu) "Location Aware Apps", by Manning Publications (2010, US).

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Transcript

  • 1. ‘Location everywhere’ by Ric Ferraro Mobile Monday Oslo 6th December 2010 Ric Ferraro for Mobile Monday Oslo 6th December 2010
  • 2. About me....-VP Sales & Business Development at Golden Gekko- Previously co-founder of LBS Startup GeoMe and Director at GSMA- Entrepreneur, book writer, speaker- Official blogger for MobileMonday, W3C Mobile Web Initiativeand LeWeb Conference
  • 3. So who are the Key Stakeholders in Mobile 2.0? =
  • 4. Location is now in themainstream
  • 5. Where does location fit in Mobile 2.0? The Contextual Holy Grail I am connected to… the phone network and am visible to others I am experiencing …winter and would benefit from a snow report I am at…the ski resortPhoto Credit: Lazar Simeonov
  • 6. Example 1: Japan’s Otetsudai Networks- Japan’s first resale market for manpower- A combination of eBay and Location-based services- Employer pays a finder’s fee of 50% of the job’s salary
  • 7. Example 2: Groupon (US)
  • 8. Future Examples?
  • 9. Monetising Location- Gateway Charging- In-app charging- ‘Real Estate’ charging- Mobile Advertising- White Labelling- Licensing
  • 10. Example 3: Placecast (US)
  • 11. Monetisation Location The Freemium Model = Free today but pay tomorrow = Basic free but pay for advanced features = Discriminatory free : consumers get it free, businesses pay
  • 12. Example 4: Locationary (US)- Creating ‘the World’s Place Database’- 50% of incremental revenue obtained from user data input is shared with the user- 30,000 new places added every day
  • 13. Charging must align to the value proposition
  • 14. App Distribution strategies
  • 15. Where is my app? Discovering your “star app” amongst a galaxy of app stores requires: - App Reviews - App Rankings - App Analytics - App Discoverability Services
  • 16. Thank you! Ric Ferraro (info@mobverge.com) Follow me @ twitter.com/ricferr_mobile Mobile Trends Blog: www.mobverge.blogspot.comLocation Aware Applications by R Ferraro & M AktihanogluOnline Version Available from Manning PublicationsPrint version Available for pre-order from Amazon.com 40% Off for MoMo Oslo Members!!!