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Social Media for Local Government Canada

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Social Media for Local Government (Canada) Listen, Engage and Inform June 9 th , 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canadians and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Canadians and the Internet
Canadians and the Internet
Canadians and the Internet ,[object Object],[object Object],[object Object],[object Object]
Social Media and Canadians ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canadian Social Media Demographics Ref. Forrester
What is social media? Definition. ,[object Object],[object Object],[object Object]
Social Media is used for: From a business/organization perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools: What are the benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Big Picture
Social Media Strategy
A Four Step Strategy Process P.O.S.T. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Phases of Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Phases of Social Media
The Phases of Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Phases of Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Phases Respond, Persuade, Measure. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Local Government ,[object Object],[object Object],[object Object]
Why Local Governments adopt Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Local Government has not adopted social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are Local Government using social media for: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Social Media for Local Government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps to Implementing Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting Social media to the community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Q & A
[object Object],[object Object],[object Object],[object Object]

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Social Media for Local Government Canada

Editor's Notes

  1. Richard will handle the agenda
  2. Richard will handle the agenda
  3. social media open their departments up to criticism in a venue they have very little control. Limits to social media initiatives are likely to come from information technology departments or communication departments concerned with protocol. Protocol around message control is important. Theoretically, a well-organized and easily-searchable archiving system for communication taking place through social media may need to be instituted and maintained.