Integrate your social media presence with existing outlets. Websites, print publications.
Main Website - local governments should publish a centralized list of channels available to residents and visitors: audio, video, RSS, Twitter, Facebook and blogs.
Existing newsletters and (e)mailings distribution of electronic newsletters, saving paper and increasing audience.
Be innovative and creative:
- Advertise Twitter account on signage for major capital works projects. Residents whose communities, for example, are affected by major road reconstruction can get regular updates on each projects progress.