social media open their departments up to criticism in a venue they have very little control. Limits to social media initiatives are likely to come from information technology departments or communication departments concerned with protocol. Protocol around message control is important. Theoretically, a well-organized and easily-searchable archiving system for communication taking place through social media may need to be instituted and maintained.
Social Media for Local Government (Canada) Listen, Engage and Inform June 9 th , 2010
Integrate your social media presence with existing outlets. Websites, print publications.
Main Website - local governments should publish a centralized list of channels available to residents and visitors: audio, video, RSS, Twitter, Facebook and blogs.
Existing newsletters and (e)mailings distribution of electronic newsletters, saving paper and increasing audience.
Be innovative and creative:
- Advertise Twitter account on signage for major capital works projects. Residents whose communities, for example, are affected by major road reconstruction can get regular updates on each projects progress.