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RightsPro ODRL PLUS

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An overview of how RightsPro implemented ODRL and PLUS and thoughts on an ODRL/PLUS profile.

An overview of how RightsPro implemented ODRL and PLUS and thoughts on an ODRL/PLUS profile.

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  • 1. RightsPro ODRL & PLUS ODRL Community Group Meeting 2011 Ray Gauss II © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 2. RightsPro ODRL & PLUS Not Traditional DRM Expression of Licensing Terms BEFORE Transaction © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 3. What is RightsPro? © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 4. What is RightsPro? http://rightspro.com Buy & Sell Creative Media Photos, Videos, Audio, Text... Create Licensing Agreements Define Terms & Pricing Transact Payment Over PayPal or Amazon © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 5. What is RightsPro? Agreement = Content + Parties + Terms Content, Contacts Stay in Repositories Content: Flickr, Picasa, CMIS Contacts: Flickr, Picasa, SugarCRM © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 6. Seller Use Case © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 7. Seller Use Case Semi-pro Photographer Collections on Flickr Currently Licensed Under CC Non-Commercial Wants to Offer Royalty Free Commercial Licenses © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 8. Seller Use Case Link RightsPro Account to Amazon and/or PayPal © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 9. Seller Use Case Authorize RightsPro Create License From Existing Collections © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 10. Seller Use Case Define Rights Holder Choose a License Type Possibly Define Detailed Terms Set Pricing © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 11. Seller Use Case Share License with Potential Buyers Wake Up Rich © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 12. Buyer Use Case © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 13. Buyer Use Case Print & Online Publisher Buys Content From Several Places Track Rights Acquired Mindful of Expirations Estimate Re-licensing Costs © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 14. Buyer Use Case License Negotiation Content Considered Content Selection Lightboxes & Selects Process Draft Uses License Negotiation/ Final Uses Recordation © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 15. Buyer Use Case Define Rights Needed for Project Define Rights Offered by Licenses Use Pricing & Discounts Produce Initial Terms Documents © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 16. Buyer Use Case Confirm Rights Cleared Before Publishing Pay (or record payment) for Uses Use & Credit Line Reports © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 17. That’s RightsPro Today © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 18. Origins Used by Professional Services Division In-house Rights Clearance Tracking Tool Calculate Discounts Generate Documents & Reports Specific to Photography © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 19. Think Bigger Focus on a ‘Pluggable’ Licensing Engine Build a Demo Marketplace Industry Agnostic Machine Readable & Comparable Rights Accommodate Multiple Rights Languages © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 20. REL Research 2006-2007 ODRL 1.1 MPEG21 © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 21. REL Implementation Closely Resembles ODRL 1.1 Permissions, Constraints, Requirements Instance of an REL Tree Links to Language Implementation © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 22. REL Implementation Permission Print ODRL Constraint Unit Language Value Instance © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 23. REL Implementation Partial Comparison Supported In Print Any Size > In Print Up to 1/2 Page Comparison of String Values in Namespaces very difficult Serialization of Expression to XML Language localized © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 24. REL Implementation ODRL INCREDIBLY Powerful Proper Namespaces for Accurate Definitions ISO8601, ISO3166, ONIX, Museumdat Average User Totally Lost RightsPro Provides Common Expressions © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 25. ODRL Roadmap ODRL 2 Full XML Export/Import Deeper Comparisons © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 26. PLUS Picture Licensing Universal System http://useplus.org © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 27. PLUS Strict Definition for All Known Use Cases • Up To 1/16 Page • Up To Full Page Image • Up To 1/8 Page Image • Up To 2 Page Image • Up To 1/4 Page Image • Up To 3 Page Image • Up To 1/3 Page Image • Up To 4 Page Image • Up To 1/2 Page Image • Any Size Image • Up To 3/4 Page Image © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 28. PLUS Media Usages for Detailed Rights PLUS Packs for Common Requirements 4 Digit Codes Used Throughout Serialized to a Media Usage Code © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 29. PLUS Packs Print Advertising (PAPA) Use in any print advertising in a magazine, newspaper, directory, insert or program. Applies to a specified end user product or service. Parameters: Duration, PLUS Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 30. PLUS Media Usage 1IAK1UNA2BOB3PQW4SGF5VUP6QCN7DWS8RHQ8 IHS8LEN9ENE Non-exclusive ad inside a printed computer magazine with circulation up to 1M in the US at up to 1/4 page size © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 31. PLUS PLUS Term Selection Code Media Category Advertising Media Type Periodicals 2BOB Media Detail Magazine (Consumer Magazine) Distribution Format Printed Placement Multiple Placements Any Interior 3PQW Size Up to 1/4 Page Image (1/4 Page Ad) 4SGF Version Single Version 5VUP Quantity Up to 1 Million Circulation 6QCN Duration Life Of Publication 7DWS Region North America (USA) 8RHQ Industry Computer Hardware, Software 8IHS Language English 8LEN Exclusivity Non-Exclusive 9ENE © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 32. PLUS Menu Submenu Matrix-ID Description Detail Size 0 4SAA Any Size Image Any Size Media Size 1 4SXX Not Applicable or None Size 2 4SUL Any Sizes Size 11 4SJA Up To 1/16 Page Any Size Page Size 11 4SBN Up To 1/8 Page Image Any Size Page Size 11 4SJB Up To 1/4 Page Image Any Size Page Size 11 4SEU Up To 1/3 Page Image Any Size Page Size 11 4SEJ Up To 1/2 Page Image Any Size Page Size 11 4SMG Up To 3/4 Page Image Any Size Page Size 11 4SAG Up To Full Page Image Any Size Page Size 11 4SFI Up To 2 Page Image Any Size Pages Oy! Size 11 4SJZ Up To 3 Page Image Any Size Pages Size 11 4SFG Up To 4 Page Image Any Size Pages Size 11 4SBP Any Size Image Any Size Page Size 12 4SGF Up To 1/4 Page Image Up To 1/4 Page Ad Size 12 4SCH Up To 1/4 Page Image Up To 1/2 Page Ad Size 12 4SIY Up To 1/4 Page Image Up To Full Page Ad Size 12 4SCV Up To 1/2 Page Image Up To 1/2 Page Ad Size 12 4SLY Up To 1/2 Page Image Up To Full Page Ad Size 12 4SBU Up To 1/2 Page Image Up To 2 Page Ad Size 12 4SCP Up To Full Page Image Up To Full Page Ad Size 12 4SGL Up To Full Page Image Up To 2 Page Ad Size 12 4SGM Up To Full Page Image Any Size Ad Size 12 4SMB Up To 2 Page Image Up To 2 Page Ad Size 12 4SFR Up To 2 Page Image Any Size Ad Size 12 4SKP Any Size Image Any Size Ad Size 13 4SBK Up To 1/16 Page Image Any Size Page Size 13 4SJS Up To 1/8 Page Image Any Size Page Size 13 4SLV Up To 1/4 Page Image Any Size Page Size 13 4SGW Up To 1/2 Page Image Any Size Page Size 13 4SKD Up To Full Page Image Any Size Page Size 13 4SFJ Up To 2 Page Image Any Size Pages Size 13 4SLA Any Size Image Any Size Pages Size 14 4SKE Up To 1/8 Page Image Any Size Page Size 14 4SAK Up To 1/4 Page Image Any Size Page Size 14 4SLD Up To 1/2 Page Image Any Size Page © 2011 RightsAssist, LLC. All Rights Reserved. Size 14 4SJV Up To Full Page Image Any Size PageWednesday, September 28, 11 Size 14 4SJU Up To 2 Page Image Any Size Pages
  • 33. PLUS Implementation © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 34. PLUS Implementation PLUS Terms RightsPro REL Media Category Constraint Media Type Constraint Media Detail Constraint Distribution Format Permission Placement Constraint Size Constraint Version Constraint Quantity Constraint Duration Constraint Region Constraint Industry Constraint Language Constraint Exclusivity Constraint © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 35. PLUS Implementation Permission Printed PLUS Constraint Size Value Value Instance Language © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 36. PLUS Implementation Printed PLUS Scripted Database Actions Size Add Static Values and Selection Lists Value Language © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 37. PLUS Implementation RightsPro REL Term Selection Code Constraint Media Category Advertising All PLUS Terms are Constraint Media Type Constraint Media Detail Periodicals Magazine (Consumer Magazine) 2BOB Required Permission Distribution Format Printed Constraint Placement 925 Base Media Constraint Size Usages (2BOBs) Constraint Version Constraint Quantity Clone Master REL Constraint Duration Constraint Region Instances Constraint Industry Constraint Language Constraint Exclusivity © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 38. PLUS Implementation Different UI Selection Process for Base Media Usage Term Selection Code Media Category Advertising Media Type Periodicals 2BOB Media Detail Magazine (Consumer Magazine) Distribution Format Printed © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 39. PLUS Implementation © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 40. ODRL/PLUS Profile © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 41. ODRL/PLUS Profile PLUS Terms ODRL Term Media Category Constraint Media Type Constraint Media Detail Constraint Distribution Format Permission New Permission and Constraints Placement Constraint Size Constraint Similar to CC Profile Version Constraint Quantity Constraint Would Not be Cross-Comparable Duration Constraint Region Constraint Industry Constraint Language Constraint Exclusivity Constraint © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 42. ODRL/PLUS Profile Unit: Type = ONIX:PrintSizePercentageOfPage 4SGF = Range Maximum = 0.25 © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 43. ODRL/PLUS Profile Term Selection Media Category Advertising Media Type Periodicals ALL of PLUS Could Probably Be Media Detail Magazine (Consumer Magazine) Expressed with ODRL 1.1 Distribution Format Printed Placement Multiple Placements Any Interior Maybe New Namespaces Size Up to 1/4 Page Image (1/4 Page Ad) A LOT of work to implement Version Single Version Quantity Up to 1 Million Circulation Probably be Cross-Comparable Duration Life Of Publication Region North America (USA) Media Matrix Mapping on Wiki Industry Computer Hardware, Software Language English Exclusivity Non-Exclusive © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11
  • 44. Thanks! Ray Gauss II @rgauss http://rgauss.com http://about.me/rgauss ray.gauss@rightspro.com © 2011 RightsAssist, LLC. All Rights Reserved.Wednesday, September 28, 11

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