An overview of how RightsPro implemented ODRL and PLUS and thoughts on an ODRL/PLUS profile.

1. RightsPro ODRL & PLUS
ODRL Community Group Meeting 2011
Ray Gauss II
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

2. RightsPro ODRL & PLUS
Not Traditional DRM
Expression of Licensing Terms BEFORE
Transaction
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

3. What is RightsPro?
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Wednesday, September 28, 11

4. What is RightsPro?
http://rightspro.com
Buy & Sell Creative Media
Photos, Videos, Audio, Text...
Create Licensing Agreements
Define Terms & Pricing
Transact Payment Over PayPal or Amazon
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

5. What is RightsPro?
Agreement = Content + Parties + Terms
Content, Contacts Stay in Repositories
Content: Flickr, Picasa, CMIS
Contacts: Flickr, Picasa, SugarCRM
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

6. Seller Use Case
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Wednesday, September 28, 11

7. Seller Use Case
Semi-pro Photographer
Collections on Flickr
Currently Licensed Under CC Non-Commercial
Wants to Offer Royalty Free Commercial Licenses
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

8. Seller Use Case
Link RightsPro
Account to Amazon
and/or PayPal
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

9. Seller Use Case
Authorize RightsPro
Create License From
Existing Collections
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

10. Seller Use Case
Define Rights Holder
Choose a License Type
Possibly Define
Detailed Terms
Set Pricing
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

11. Seller Use Case
Share License with
Potential Buyers
Wake Up Rich
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Wednesday, September 28, 11

12. Buyer Use Case
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

13. Buyer Use Case
Print & Online Publisher
Buys Content From Several Places
Track Rights Acquired
Mindful of Expirations
Estimate Re-licensing Costs
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

14. Buyer Use Case
License Negotiation Content Considered
Content Selection Lightboxes & Selects
Process Draft Uses
License Negotiation/ Final Uses
Recordation
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

15. Buyer Use Case
Define Rights Needed for Project
Define Rights Offered by Licenses
Use Pricing & Discounts
Produce Initial Terms Documents
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

16. Buyer Use Case
Confirm Rights Cleared
Before Publishing
Pay (or record
payment) for Uses
Use & Credit Line
Reports
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

17. That’s RightsPro Today
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Wednesday, September 28, 11

18. Origins
Used by Professional Services Division
In-house Rights Clearance Tracking Tool
Calculate Discounts
Generate Documents & Reports
Specific to Photography
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

19. Think Bigger
Focus on a ‘Pluggable’ Licensing Engine
Build a Demo Marketplace
Industry Agnostic
Machine Readable & Comparable Rights
Accommodate Multiple Rights Languages
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

20. REL Research
2006-2007
ODRL 1.1
MPEG21
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

21. REL Implementation
Closely Resembles ODRL 1.1
Permissions, Constraints, Requirements
Instance of an REL Tree Links to Language
Implementation
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

22. REL Implementation
Permission Print ODRL
Constraint Unit
Language
Value
Instance
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Wednesday, September 28, 11

23. REL Implementation
Partial Comparison Supported
In Print Any Size > In Print Up to 1/2 Page
Comparison of String Values in Namespaces very
difficult
Serialization of Expression to XML
Language localized
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

24. REL Implementation
ODRL INCREDIBLY Powerful
Proper Namespaces for Accurate Definitions
ISO8601, ISO3166, ONIX, Museumdat
Average User Totally Lost
RightsPro Provides Common Expressions
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

25. ODRL Roadmap
ODRL 2
Full XML Export/Import
Deeper Comparisons
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

26. PLUS
Picture Licensing Universal System
http://useplus.org
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Wednesday, September 28, 11

27. PLUS
Strict Definition for All Known Use Cases
• Up To 1/16 Page • Up To Full Page Image
• Up To 1/8 Page Image • Up To 2 Page Image
• Up To 1/4 Page Image • Up To 3 Page Image
• Up To 1/3 Page Image • Up To 4 Page Image
• Up To 1/2 Page Image • Any Size Image
• Up To 3/4 Page Image
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

28. PLUS
Media Usages for Detailed Rights
PLUS Packs for Common Requirements
4 Digit Codes Used Throughout
Serialized to a Media Usage Code
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

29. PLUS Packs
Print Advertising (PAPA)
Use in any print advertising in a magazine, newspaper,
directory, insert or program. Applies to a specified end
user product or service.
Parameters: Duration, PLUS Region, Region
Constraints, PLUS Industry, End User, Product or
Service Name, License Start Date
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

30. PLUS Media Usage
1IAK1UNA2BOB3PQW4SGF5VUP6QCN7DWS8RHQ8
IHS8LEN9ENE
Non-exclusive ad inside a printed computer magazine
with circulation up to 1M in the US at up to 1/4 page
size
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

31. PLUS
PLUS Term Selection Code
Media Category Advertising
Media Type Periodicals
2BOB
Media Detail Magazine (Consumer Magazine)
Distribution Format Printed
Placement Multiple Placements Any Interior 3PQW
Size Up to 1/4 Page Image (1/4 Page Ad) 4SGF
Version Single Version 5VUP
Quantity Up to 1 Million Circulation 6QCN
Duration Life Of Publication 7DWS
Region North America (USA) 8RHQ
Industry Computer Hardware, Software 8IHS
Language English 8LEN
Exclusivity Non-Exclusive 9ENE
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

32. PLUS
Menu Submenu Matrix-ID Description Detail
Size 0 4SAA Any Size Image Any Size Media
Size 1 4SXX Not Applicable or None
Size 2 4SUL Any Sizes
Size 11 4SJA Up To 1/16 Page Any Size Page
Size 11 4SBN Up To 1/8 Page Image Any Size Page
Size 11 4SJB Up To 1/4 Page Image Any Size Page
Size 11 4SEU Up To 1/3 Page Image Any Size Page
Size 11 4SEJ Up To 1/2 Page Image Any Size Page
Size 11 4SMG Up To 3/4 Page Image Any Size Page
Size 11 4SAG Up To Full Page Image Any Size Page
Size 11 4SFI Up To 2 Page Image Any Size Pages
Oy!
Size 11 4SJZ Up To 3 Page Image Any Size Pages
Size 11 4SFG Up To 4 Page Image Any Size Pages
Size 11 4SBP Any Size Image Any Size Page
Size 12 4SGF Up To 1/4 Page Image Up To 1/4 Page Ad
Size 12 4SCH Up To 1/4 Page Image Up To 1/2 Page Ad
Size 12 4SIY Up To 1/4 Page Image Up To Full Page Ad
Size 12 4SCV Up To 1/2 Page Image Up To 1/2 Page Ad
Size 12 4SLY Up To 1/2 Page Image Up To Full Page Ad
Size 12 4SBU Up To 1/2 Page Image Up To 2 Page Ad
Size 12 4SCP Up To Full Page Image Up To Full Page Ad
Size 12 4SGL Up To Full Page Image Up To 2 Page Ad
Size 12 4SGM Up To Full Page Image Any Size Ad
Size 12 4SMB Up To 2 Page Image Up To 2 Page Ad
Size 12 4SFR Up To 2 Page Image Any Size Ad
Size 12 4SKP Any Size Image Any Size Ad
Size 13 4SBK Up To 1/16 Page Image Any Size Page
Size 13 4SJS Up To 1/8 Page Image Any Size Page
Size 13 4SLV Up To 1/4 Page Image Any Size Page
Size 13 4SGW Up To 1/2 Page Image Any Size Page
Size 13 4SKD Up To Full Page Image Any Size Page
Size 13 4SFJ Up To 2 Page Image Any Size Pages
Size 13 4SLA Any Size Image Any Size Pages
Size 14 4SKE Up To 1/8 Page Image Any Size Page
Size 14 4SAK Up To 1/4 Page Image Any Size Page
Size 14 4SLD Up To 1/2 Page Image Any Size Page © 2011 RightsAssist, LLC. All Rights Reserved.
Size 14 4SJV Up To Full Page Image Any Size Page
Wednesday, September 28, 11 Size 14 4SJU Up To 2 Page Image Any Size Pages

33. PLUS Implementation
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Wednesday, September 28, 11

34. PLUS Implementation
PLUS Terms RightsPro REL
Media Category Constraint
Media Type Constraint
Media Detail Constraint
Distribution Format Permission
Placement Constraint
Size Constraint
Version Constraint
Quantity Constraint
Duration Constraint
Region Constraint
Industry Constraint
Language Constraint
Exclusivity Constraint
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

35. PLUS Implementation
Permission Printed PLUS
Constraint Size
Value Value
Instance Language
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

36. PLUS Implementation
Printed PLUS
Scripted Database
Actions
Size
Add Static Values and
Selection Lists
Value
Language
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

37. PLUS Implementation
RightsPro REL Term Selection Code
Constraint Media Category Advertising
All PLUS Terms are Constraint Media Type
Constraint Media Detail
Periodicals
Magazine (Consumer Magazine)
2BOB
Required Permission Distribution Format Printed
Constraint Placement
925 Base Media Constraint Size
Usages (2BOBs) Constraint Version
Constraint Quantity
Clone Master REL
Constraint Duration
Constraint Region
Instances Constraint Industry
Constraint Language
Constraint Exclusivity
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

38. PLUS Implementation
Different UI Selection Process for Base Media Usage
Term Selection Code
Media Category Advertising
Media Type Periodicals
2BOB
Media Detail Magazine (Consumer Magazine)
Distribution Format Printed
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

39. PLUS Implementation
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

40. ODRL/PLUS Profile
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

41. ODRL/PLUS Profile
PLUS Terms ODRL Term
Media Category Constraint
Media Type Constraint
Media Detail Constraint
Distribution Format Permission
New Permission and Constraints Placement Constraint
Size Constraint
Similar to CC Profile Version Constraint
Quantity Constraint
Would Not be Cross-Comparable
Duration Constraint
Region Constraint
Industry Constraint
Language Constraint
Exclusivity Constraint
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

42. ODRL/PLUS Profile
Unit: Type = ONIX:PrintSizePercentageOfPage
4SGF = Range
Maximum = 0.25
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

43. ODRL/PLUS Profile
Term Selection
Media Category Advertising
Media Type Periodicals
ALL of PLUS Could Probably Be
Media Detail Magazine (Consumer Magazine)
Expressed with ODRL 1.1
Distribution Format Printed
Placement Multiple Placements Any Interior
Maybe New Namespaces
Size Up to 1/4 Page Image (1/4 Page Ad)
A LOT of work to implement Version Single Version
Quantity Up to 1 Million Circulation
Probably be Cross-Comparable Duration Life Of Publication
Region North America (USA)
Media Matrix Mapping on Wiki Industry Computer Hardware, Software
Language English
Exclusivity Non-Exclusive
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11

44. Thanks!
Ray Gauss II
@rgauss
http://rgauss.com
http://about.me/rgauss
ray.gauss@rightspro.com
© 2011 RightsAssist, LLC. All Rights Reserved.
Wednesday, September 28, 11