7. Interaction Total numbers of likes, comments, shares
content updates by fans
Reach Total number of people who saw the Page post
Engaged User The number of people who clicked anywher
your posts
8. PRE EVENT CAMPAIGN
June 9 – July 13 2012
Total Fans 9 June 352.954
Fans Growth
64.861
(9 June – 13 July) Total
Total Fans 13 July 417.815 40.521
Interactions
Total Likes Post 38.945 (96,11%)
Talking About
10.849
This Total Comments
1.362 (3,36%)
Reach 659.887 Post
Engaged Users 14.369 Total Shares Post 214 (0,53%)
Page Score
(Social Bakers)
10. PRE EVENT CAMPAIGN
June 9 – July 13 2012
#CornettoSummerFest
Followers per 9 June 11.409
Impressions 28.798.538
Followers Growth 1.855
Reach 4.679.370
Followers per 13 July 13.264
Total Tweets Tweet Used
371 7.160
@SiCornettoBoy Hashtags
Participant Used
Total Mentions 10.937 3.655
Hashtags
Total Retweets 127
15. COOL PLATFORM
102,110 people visited this site
Visits: 120,042 Pages / Visit: 4.20
Unique Visitors: 102,110 Avg. Visit Duration: 00:02:28
85.12% New Visitor (102,174 Visits) Bounce Rate: 24.77%
Page Views: 503,606
14.88% Returning Visitor (17,868 Visits) % New Visits: 85.06%
video attached
16. 13,770 people visited this site
Visits: 16,599
Unique Visitors: 13,770
Page Views: 59,668
video attached Pages / Visit: 3.59
Avg. Visit Duration: 00:02:22
% New Visits: 82.95%
83.05%New Visitor (13,785 Visits)
16.95%Returning Visitor (2,814 Visits)
17. Pre-Event
It is important to have activities on pre-event period, summary
especially when it is relevant to the event.
Competitions have a big role to raise awareness at pre-
event period. By promising audience to perform and made
their idea comes true attract people to join the activity.
More ideas submitted via twitter than facebook due to
mobile behavior that teens have. Moreover, facebook used
by fans who come from other region than Jakarta
A synergy between video talent and KOL is really
important to boost awareness and create a conversation in
social media. Therefore, by making KOL as a video talent
really is effective to create viral.
18. Pre-Event
summary
Suggestion: It is even a great idea to involve
KOL on the event to do a live tweet to
engage more users.
Suggestion: To maximize the engagement of
the event, it is better to include a contract
to buzz the event on guest stars digital
assets.
20. EVENT
July 14 2012
Fans Growth 589 Total
1.479
Talking About This 17.676 Interactions
Reach 63.958 Total Likes Post 1.384 (93,58%)
Engaged Users 1.942 Total Comments
95 (6,42%)
Post
Page Score
(Social Bakers)
21. EVENT
July 14 2012
#CornettoSummerFest
Followers 13.453
Impressions 19.759.243
Followers Growth (1 Day) 175
Total Tweets Reach 2.875.426
@SiCornettoBoy 62
Tweet Used
Total Mentions 2.889 6.435
Hashtags
Total Retweets 87 Participant Used
2.574
Hashtags
Avg. tweet per user 2,5 tweets/person
26. The increasement of followers and fans are not
very significant during the event. It is caused by the
diversion of the event’s activity. Users are more
likely to engage the event’s hashtag rather than
Event
mentioning the brand account. summary
In Share It with Cornetto booth, a minimum
number of videos and photos shared, because:
Visitors were interested to visit booth that do a
wooz.in check-in.
Lack of information from MC and it got
distracted by another similar activity – 100
Cameras of DEV.
Wooz.in was not give a significant increasement
of Cornetto’s fans and followers. Because it was
not a mandatory to activate the wooz.in
There are other show that has a vote mechanism
used twitter hashtag, which makes
#cornettosummerfest couldn’t be a trending topic.
28. Post EVENT
July 15 – August 1 2012
Fans Growth 7.181 Total
5.226
Interactions
Talking About This 5.899
Total Likes Post 4.981 (95,31%)
Reach 457.516
Total Comments
242 (4,63%)
Engaged Users 7.919 Post
Page Score
(Social Bakers)
29. Post Event
July 15 – August 1 2012
#CornettoSummerFest
Followers 12.880
Total Tweets Impressions 1.751.378
@SiCornettoBoy 77
Reach 2.875.426
Total Mentions 1.653
Tweet Used
Total Retweets 24 2.143
Hashtags
Participant Used
1.019
Hashtags
31. Insight
From the insights,
Teens wants #CornettoSummerFest
become yearly event!!!
32. The cornetto summer fest event
Post Event
prompted a great conversation, summary
Cornetto created an image “the brand
which created a spectacular event”
among teens eyes.
Audience has not been a loyal
community, to create that we should
maintain a consistent and strong
personality content.
