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A M A C O Knowledge Series, 120109

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R
Rex Whisman

Connecting Organizational Brand Strategy and Social Media

1 of 12
American Marketing Association- Colorado Chapter Knowledge Series ,[object Object],[object Object],[object Object],[object Object],[object Object]
“Almost all the growth that’s available to you exists when you aren’t like most people and when you work hard to appeal to folks who aren’t most people.” Seth Godin, Tribes, 2009
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Post Mad Men World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Waves of Brand Development ,[object Object],[object Object],[object Object],Source: Mary Jo Hatch and Majken Schultz, Taking Brand Initiative , 2008.
Enterprise Brand www.blogSouthwest.com www.twitter.com/SouthwestAir www.facebook.com/Southwest www.youtube.com/NutsAboutSouthwest
Social Media
Get Connected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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A M A C O Knowledge Series, 120109

  • 1.
  • 2. “Almost all the growth that’s available to you exists when you aren’t like most people and when you work hard to appeal to folks who aren’t most people.” Seth Godin, Tribes, 2009
  • 3.
  • 4.
  • 5.  
  • 6.
  • 7.
  • 8. Enterprise Brand www.blogSouthwest.com www.twitter.com/SouthwestAir www.facebook.com/Southwest www.youtube.com/NutsAboutSouthwest
  • 10.
  • 11.
  • 12.