The document discusses how retailers can adapt to changes in the retail industry by embracing new technologies and integrating both online and in-store shopping experiences. It notes that while 94% of Canadian retail sales still occur in brick-and-mortar stores, consumers increasingly want the convenience of online shopping in physical stores. The document advocates for hybrid retail models, personalized marketing, data mining, mobile technologies, and strategic partnerships to create seamless omnichannel experiences and transform how retailers engage with customers. Case studies are presented of companies that have successfully implemented these approaches.

1. “Change is not a threat,
it’s an opportunity.
Survival is not the goal,
transformative suCCess is.”
– Seth Godin

3. CHANGE IS INEVITABLE
SMART STRATEGY WINS
IMAGE IS EVERYTHING
1
2
3

4. 94%of CDN retail sales are
done at traditional
brick-and-mortar
locations
CREATE SEAMLESS INTEGRATION
HYBRID BRICK & MORTAR RETAIL STORES
ARE DRIVING THE FUTURE OF RETAIL
6%online
…versus
Webrooming
Showrooming
vs
91%of CDNs say it’s
easier to complete a
purchase in-store vs
online or mobile

5. POP-UPS
TAKE ADVANTAGE OF THE
UNIQUE OPPORTUNITIES THAT
Shop.ca
PRESENT FOR E-
COMM RETAILERS
SamsungGalaxyStudio
Nikebowery stadium

6. GEOTARGETING
DATA MINING
PERSONALIZATIONEMBRACE
MOBILE
TECHNOLOGY
32%of consumers want the
convenience of online
shopping in traditional
stores
50%of shoppers are happy to
provide retailers with
their personal
information

7. PERSONALIZATION
DATA MINING
EMBRACE
MOBILE
TECHNOLOGY GEOTARGETING
Mazda
Case Study
1,000users changed their
route to visit a
dealership
5,000clicked on branded
pins & ads to find
out more

8. PERSONALIZATION
GEOTARGETING
EMBRACE
MOBILE
TECHNOLOGY
DATA MINING
DataCollection
Purchase
Behaviours
Future
Purchases

10. SILOS
RETAILERS WILL NOT SUCCEED BY OPERATING IN
STRATEGIC PARTNERSHIPS
DRIVE SMART RESULTS

11. CONTENT CREATION
INVOLVE ALL OF YOUR PARTNERS IN

12. ASSIST IN-STORE SALES
USE TABLETS TO
MAXIMIZEENGAGEMENT

13. TEST & LEARNENVIRONMENT
DRIVE SMART RESULTS WITH A

15. MATTERS
FIT, FINISH, & FEEL

16. WEST EDMONTONMALL
CASE STUDY
SPORTCHEK FLAGSHIP STORE

17. WEST EDMONTONMALL
CASE STUDY
SPORTCHEK FLAGSHIP STORE

18. CASE STUDY
SPORT CHEK PARTNERSHIP

19. CASE STUDY
SPORT CHEK PARTNERSHIP

20. WAY OF THE FUTURE
OR ON THE STREETS,
LFD SIGNAGE IS THE
WHETHER IT’S IN STORES

21. in ConCLusion…

22. THE TIME IS NOW TO
RE-IMAGINE THE
CUSTOMER EXPERIENCE

23. CHANGE IS INEVITABLE
SMART STRATEGY WINS
IMAGE IS EVERYTHING
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2
3

24. THANK YOU
G.COUTTS@SAMSUNG.COM