Synopsis The report provides top-level market analysis, information and insights into Lebanon's cards and payments industry, including: Current and forecast values for each category of Lebanon's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards Comprehensive analysis of the industry’s market attractiveness and future growth areas Analysis of various market drivers and regulations governing Lebanon's cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market Comprehensive analysis of consumer attitudes and buying preferences for cards The competitive landscape of Lebanon's cards and payments industry Executive summary Lebanese payments cards (including debit, credit and charge cards) registered positive growth during the review period, recording a compound annual growth rate (CAGR) of 3.41%, increasing from 1.6 million cards in circulation in 2009 to 1.8 million by the end of 2013. In terms of transaction value, payment cards valued LBP15.5 trillion (US$10.3 billion) in 2013, after registering a review-period (2009–2013) CAGR of 12.07%. The introduction of improved cards, rising consumer awareness for electronic payments, adoption of advanced technologies such as PayWave and PayPass feature, EMV technology and contactless cards all contributed towards the growth in payment cards. In 2013, the average transaction value (ATV) in Lebanon was US$177.6, which was the fifth highest in the Middle East and North Africa (MENA) region. Kuwait recorded the highest ATV, with US$319.6, followed by the UAE (US$263.1), Oman (US$207.1) and Bahrain (US$185.3). In terms of card penetration, Lebanon had the ninth highest level of 0.4 cards per inhabitant, followed by Iran (2.4), the UAE (2), South Africa (1.3), Kuwait (1.3), Israel (1.1), Oman (1.0), Bahrain (0.8) and Saudi Arabia (0.7). Lebanon ranked seventh among the other MENA countries in the frequency of use of payment cards, with 31.9 transactions per card. Israel recorded the highest frequency with 131.2, followed by Saudi Arabia (95.3), Kuwait (47.4), Iran (46.5), the UAE (43.1) and Nigeria (38.2). The prepaid cards market is growing rapidly, and is expected to surpass debit, credit and charge cards in terms of number of cards in circulation by 2018. In terms of the number of cards in circulation, the prepaid cards market in Lebanon increased with 107,702 cards in circulation in 2013, which is anticipated to increase to 2.3 million cards in 2018.

1. Lebanons Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Synopsis
The report provides top-level market analysis, information and insights into Lebanon's cards and payments industry, including: Current and forecast values for
each category of Lebanon's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards Comprehensive analysis of the
industry’s market attractiveness and future growth areas Analysis of various market drivers and regulations governing Lebanon's cards and payments
industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards The competitive landscape of Lebanon's cards and payments industry
Executive summary
Lebanese payments cards (including debit, credit and charge cards) registered positive growth during the review period, recording a compound annual growth
rate (CAGR) of 3.41%, increasing from 1.6 million cards in circulation in 2009 to 1.8 million by the end of 2013. In terms of transaction value, payment cards
valued LBP15.5 trillion (US$10.3 billion) in 2013, after registering a review-period (2009–2013) CAGR of 12.07%. The introduction of improved cards,
rising consumer awareness for electronic payments, adoption of advanced technologies such as PayWave and PayPass feature, EMV technology and contactless
cards all contributed towards the growth in payment cards. In 2013, the average transaction value (ATV) in Lebanon was US$177.6, which was the fifth highest
in the Middle East and North Africa (MENA) region. Kuwait recorded the highest ATV, with US$319.6, followed by the UAE (US$263.1), Oman (US$207.1)
and Bahrain (US$185.3). In terms of card penetration, Lebanon had the ninth highest level of 0.4 cards per inhabitant, followed by Iran (2.4), the UAE (2), South
Africa (1.3), Kuwait (1.3), Israel (1.1), Oman (1.0), Bahrain (0.8) and Saudi Arabia (0.7). Lebanon ranked seventh among the other MENA countries in the
frequency of use of payment cards, with 31.9 transactions per card. Israel recorded the highest frequency with 131.2, followed by Saudi Arabia (95.3), Kuwait
(47.4), Iran (46.5), the UAE (43.1) and Nigeria (38.2). The prepaid cards market is growing rapidly, and is expected to surpass debit, credit and charge cards in
terms of number of cards in circulation by 2018. In terms of the number of cards in circulation, the prepaid cards market in Lebanon increased with 107,702 cards
in circulation in 2013, which is anticipated to increase to 2.3 million cards in 2018. To promote such cards, Byblos Bank and Blom Bank are offering cards at
different prices ranging from LBP12,060–LBP376,875 (US$8–US$250), targeting the young population (from the age of 12 years) and regular
internet surfers who prefer to make purchases online. These cards include offers such as the redemption of reward points that are attached with it. Prepaid cards
are also popular for the remittance facility. IRemit, a global remittance company, issues the I-remit Visa Prepaid Card which ensures faster and safer remittance
facilities from Lebanon to the beneficiary in the Philippines. This card also offers facilities such as online payment for utility bills and online shopping. Smart
cards with contactless technology features are an emerging trend across the globe, with the same case in Lebanon. Contactless technology was introduced to the
country in association with Visa. Bank Audi and Visa launched PayWave contactless payment technology in June 1, 2014, and the bank also issues cards with
PayPass contactless features in association with MasterCard. Similarly, contactless technology is being used for mobile payments. In April 15, 2014, Bank Audi
launched the Tap2pay NFC Mobile Payment service, which allows mobile phone users to use their mobile phone as a credit card. This was launched in
partnership with MasterCard and the mobile operators Alfa and Touch.
Scope
This report provides a comprehensive analysis of Lebanon's cards and payments industry. It provides current values for Lebanon's cards and payments industry
for 2013, and forecast figures for 2018. It details the different economic, infrastructural and business drivers affecting Lebanon's cards and payments industry. It
outlines the current regulatory framework in the industry. It details the marketing strategies used by various banks and other institutions. It profiles the major
banks in Lebanon's cards and payments industry.
Reasons to buy
Make strategic business decisions using top-level historic and forecast market data related to Lebanon's cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in Lebanon's cards and payments industry. Assess the competitive dynamics in Lebanon's cards and
payments industry. Gain insights in to the marketing strategies used to sell various card types in Lebanon. Gain insights into key regulations governing Lebanon's
cards and payments industry.
Key highlights
Lebanese payments cards (including debit, credit and charge cards) registered positive growth during the review period, recording a compound annual growth
rate (CAGR) of 3.41%, increasing from 1.6 million cards in circulation in 2009 to 1.8 million by the end of 2013. In terms of transaction value, payment cards
valued LBP15.5 trillion (US$10.3 billion) in 2013, after registering a review-period (2009–2013) CAGR of 12.07%. In 2013, the average transaction value
(ATV) in Lebanon was US$177.6, which was the fifth highest in the Middle East and North Africa (MENA) region. Kuwait recorded the highest ATV, with
US$319.6, followed by the UAE (US$263.1), Oman (US$207.1) and Bahrain (US$185.3). In terms of card penetration, Lebanon had the ninth highest level of
0.4 cards per inhabitant, followed by Iran (2.4), the UAE (2), South Africa (1.3), Kuwait (1.3), Israel (1.1), Oman (1.0), Bahrain (0.8) and Saudi Arabia (0.7).
Lebanon ranked seventh among the other MENA countries in the frequency of use of payment cards, with 31.9 transactions per card. Israel recorded the highest
frequency with 131.2, followed by Saudi Arabia (95.3), Kuwait (47.4), Iran (46.5), the UAE (43.1) and Nigeria (38.2). The prepaid cards market is growing
rapidly, and is expected to surpass debit, credit and charge cards in terms of number of cards in circulation by 2018. In terms of the number of cards in
circulation, the prepaid cards market in Lebanon increased with 107,702 cards in circulation in 2013, which is anticipated to increase to 2.3 million cards in 2018.
To promote such cards, Byblos Bank and Blom Bank are offering cards at different prices ranging from LBP12,060–LBP376,875 (US$8–US$250),
targeting the young population (from the age of 12 years) and regular internet surfers who prefer to make purchases online. These cards include offers such as the
redemption of reward points that are attached with it. Smart cards with contactless technology features are an emerging trend across the globe, with the same case
in Lebanon. Contactless technology was introduced to the country in association with Visa. Bank Audi and Visa launched PayWave contactless payment
technology in June 1, 2014, and the bank also issues cards with PayPass contactless features in association with MasterCard. Similarly, contactless technology is
being used for mobile payments. In April 15, 2014, Bank Audi launched the Tap2pay NFC Mobile Payment service, which allows mobile phone users to use their
mobile phone as a credit card. This was launched in partnership with MasterCard and the mobile operators Alfa and Touch.
table Of Contents
1 Key Facts And Top Events
2 Executive Summary
Lebanons Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

2. 3 Payment Instruments
3.1 Current Payments Environment
3.2 Alternative Payment Instruments
3.2.1 Click2pay
3.2.2 Skrill
3.2.3 Clickandbuy
3.2.4 Neteller
3.2.5 Cashu
3.2.6 Netcommerce
3.2.7 Paymo
3.2.8 Daopay
4 Market Attractiveness And Future Prospects Of Cards And Payments
5 Analysis Of Cards And Payments Industry Drivers
5.1 Demographic Drivers
5.2 Economic Drivers
5.3 Infrastructure Drivers
5.4 Business Drivers
6 Emerging Consumer Attitudes And Trends
6.1 Market Segmentation And Targeting
6.1.1 Consumer Cards
6.1.2 Corporate Cards
6.1.3 New Product Launches
6.2 Travel Spending
6.2.1 Outbound Spending
6.2.2 Inbound Spending
7 Payment Cards
7.1 Payment Cards Instrument Analysis
7.1.1 Number Of Cards In Circulation By Card Type
7.1.2 Transaction Volume By Card Type
7.1.3 Transaction Value By Card Type
7.1.4 Personal Vs Commercial Cards
8 Debit Cards
8.1 Debit Cards Market Analysis
8.1.1 Number Of Debit Cards In Circulation
8.1.2 Debit Card Transaction Volume By Channel
8.1.3 Debit Card Transaction Value By Channel
8.1.4 Number Of Debit Cards In Circulation By Scheme
8.1.5 Debit Cards Transaction Value By Scheme
8.1.6 Debit Cards Issuers Market Shares
8.1.7 Debit Card Comparison
9 Credit Cards
9.1 Credit Cards Market Analysis
9.1.1 Number Of Credit Cards In Circulation
9.1.2 Credit Cards Transaction Volume By Channel
9.1.3 Credit Cards Transaction Value By Channel
9.1.4 Number Of Credit Cards In Circulation By Scheme
9.1.5 Credit Cards Transaction Value By Scheme
9.1.6 Credit Cards Issuers Market Share
9.1.7 Credit Card Comparison
10 Charge Cards
10.1 Charge Cards Market Analysis
10.1.1 Number Of Charge Cards In Circulation
Lebanons Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

3. 10.1.2 Charge Cards Transaction Volume By Channel
10.1.3 Charge Cards Transaction Value By Channel
10.1.4 Number Of Charge Cards In Circulation By Scheme
10.1.5 Charge Cards Transaction Value By Scheme
10.1.6 Charge Card Comparison
11 Commercial Cards
11.1 Commercial Cards Market Analysis
11.1.1 Number Of Commercial Cards In Circulation
11.1.2 Commercial Cards Transaction Value
11.1.3 Commercial Credit Cards
11.1.4 Commercial Charge Cards
11.1.5 Commercial Card Comparison
12 Regulations In The Cards And Payments Industry
12.1 Regulatory Framework
12.2 Anti-money Laundering (aml)
12.3 Foreign Direct Investment (fdi) Regulations
13 Card Fraud Statistics
13.1 Card Fraud Analysis
14 Card Issuers
14.1 Bank Audi
14.2 Blom Bank
14.3 Credit Libanais
14.4 Byblos Bank
15 Card Schemes
15.1 Visa
15.2 Mastercard
15.3 American Express
16 Prepaid Cards
16.1 Prepaid Cards Market Analysis
16.1.1 Number Of Prepaid Cards In Circulation
16.1.2 Prepaid Cards Transaction Value
16.1.3 Open-loop Prepaid Cards
16.1.4 Closed-loop Prepaid Cards
16.1.5 Prepaid Card Comparison
17 Appendix
17.1 Tables
17.2 Methodology
17.3 Contact Timetric
17.4 About Timetric
17.5 Timetric’s Services
17.6 Definitions
17.7 Disclaimer
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Lebanons Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

4. Lebanons Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape