1. Consumer Electronics in Malaysia
Report Details:
Published:November 2012
No. of Pages: 84
Price: Single User License – US$1900
Over the review period consumers were increasingly willing to spend more money on high-end
consumer electronics. Many consumers were trading up for better quality and more expensive
goods such as DSLR cameras, smartphones and BD players instead of the traditional compact
cameras, feature phones and DVD players. Recently-launched products such as tablets and in-car
navigation units also continued to grow rapidly in 2011, as consumers were eager to try the latest
gadgets and technology.
Euromonitor International''s Consumer Electronics in Malaysia report offers a comprehensive
guide to the size and shape of the in-home, portable and in-car consumer electronics products
markets at a national level. It provides the latest retail sales data, allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands and offers strategic
analysis of key factors influencing the market- be they new product developments, distribution or
pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer
Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
CONSUMER ELECTRONICS IN MALAYSIA
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Trade Up for Better Quality
Internet-enabled Products
International Brands Dominate Competitive Landscape
Specialist Retailers Remain Leading Distribution Channel
Consumers Expectation on Consumer Electronics
Key Trends and Developments
Rising Female Consumer Base Creates Demand for Female-specific Products
Growing Middle Class
Digital Switchover of TV Broadcast
Multi-functionality of Products
Retailers Go Online
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 2 Sales of Consumer Electronics by Category: Value 2006-2011
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 5 Consumer Electronics Company Shares 2007-2011
Table 6 Consumer Electronics Brand Shares 2008-2011
Table 7 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Digi Telecommunications Sdn Bhd in Consumer Electronics (malaysia)
Strategic Direction
Key Facts
Summary 2 DiGi Telecommunications Sdn Bhd: Key Facts
Summary 3 DiGi Telecommunications Sdn Bhd: Operational Indicators
Company Background

3. Production
Competitive Positioning
Mangotone Group in Consumer Electronics (malaysia)
Strategic Direction
Key Facts
Summary 4 Mangotone Group: Key Facts
Company Background
Production
Competitive Positioning
Pensonic Holdings Bhd in Consumer Electronics (malaysia)
Strategic Direction
Key Facts
Summary 5 Pensonic Holdings Bhd: Key Facts
Summary 6 Pensonic Holdings Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Pensonic Holdings Bhd: Competitive Position 2011
Senheng Electric (kl) Sdn Bhd in Consumer Electronics (malaysia)
Strategic Direction
Key Facts
Summary 8 Senheng Electric (KL) Sdn Bhd: Key Facts
Summary 9 Senheng Electric (KL) Sdn Bhd: Operational Indicators
Company Background
Chart 1 Senheng Electric (KL) Sdn Bhd: SenQ in Johor Bahru
Chart 2 Senheng Electric (KL) Sdn Bhd: Senheng in Johor Bahru
Internet Strategy
Private Label
Competitive Positioning
Summary 10 Senheng Electric (KL) Sdn Bhd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2006-2011
Table 13 Sales of Computers and Peripherals by Category: Value 2006-2011
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011
Table 16 Computers and Peripherals Company Shares 2007-2011
Table 17 Computers and Peripherals Brand Shares 2008-2011
Table 18 Sales of Computers and Peripherals by Distribution Format 2006-2011

4. Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2011-2016
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2011-
2016
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 23 Tablets by Operating System 2010-2013
Table 24 Sales of Computers by Category: Business Volume 2006-2011
Table 25 Sales of Computers by Category: Business Value MSP 2006-2011
Table 26 Sales of Computers by Category: % Business Volume Growth 2006-2011
Table 27 Sales of Computers by Category: % Business Value MSP Growth 2006-2011
Table 28 Forecast Sales of Computers by Category: Business Volume 2011-2016
Table 29 Forecast Sales of Computers by Category: Business Value MSP 2011-2016
Table 30 Forecast Sales of Computers by Category: % Business Volume Growth 2011-2016
Table 31 Forecast Sales of Computers by Category: % Business Value MSP Growth 2011-2016
Headlines
Trends
Competitive Landscape
Category Data
Table 32 Sales of In-Car Entertainment by Category: Volume 2006-2011
Table 33 Sales of In-Car Entertainment by Category: Value 2006-2011
Table 34 Sales of In-Car Entertainment by Category: % Volume Growth 2006-2011
Table 35 Sales of In-Car Entertainment by Category: % Value Growth 2006-2011
Table 36 In-Car Entertainment Company Shares 2007-2011
Table 37 In-Car Entertainment Brand Shares 2008-2011
Table 38 Sales of In-Car Entertainment by Distribution Format 2006-2011
Table 39 Forecast Sales of In-Car Entertainment by Category: Volume 2011-2016
Table 40 Forecast Sales of In-Car Entertainment by Category: Value 2011-2016
Table 41 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Home Audio and Cinema by Category: Volume 2006-2011
Table 44 Sales of Home Audio and Cinema by Category: Value 2006-2011
Table 45 Sales of Home Audio and Cinema by Category: % Volume Growth 2006-2011
Table 46 Sales of Home Audio and Cinema by Category: % Value Growth 2006-2011
Table 47 Home Audio and Cinema Company Shares 2007-2011
Table 48 Home Audio and Cinema Brand Shares 2008-2011
Table 49 Sales of Home Audio and Cinema by Distribution Format 2006-2011
Table 50 Forecast Sales of Home Audio and Cinema by Category: Volume 2011-2016

5. Table 51 Forecast Sales of Home Audio and Cinema by Category: Value 2011-2016
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
Table 53 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Televisions and Projectors by Category: Volume 2006-2011
Table 55 Sales of Televisions and Projectors by Category: Value 2006-2011
Table 56 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
Table 57 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
Table 58 Sales of LCD TVs by Type 2009-2011
Table 59 Sales of Plasma TVs by Type 2009-2011
Table 60 Televisions and Projectors Company Shares 2007-2011
Table 61 Televisions and Projectors Brand Shares 2008-2011
Table 62 Sales of Televisions and Projectors by Distribution Format 2006-2011
Table 63 Forecast Sales of LCD TVs by Type 2011-2016
Table 64 Forecast Sales of Plasma TVs by Type 2011-2016
Table 65 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
Table 66 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
Table 67 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
Table 68 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
Table 69 Sales of LCD TVs by Screen Type 2011-2016
Table 70 Digital TVs Network Connectivity 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Video Players by Category: Volume 2006-2011
Table 72 Sales of Video Players by Category: Value 2006-2011
Table 73 Sales of Video Players by Category: % Volume Growth 2006-2011
Table 74 Sales of Video Players by Category: % Value Growth 2006-2011
Table 75 Video Players Company Shares 2007-2011
Table 76 Video Players Brand Shares 2008-2011
Table 77 Sales of Video Players by Distribution Format 2006-2011
Table 78 Forecast Sales of Video Players by Category: Volume 2011-2016
Table 79 Forecast Sales of Video Players by Category: Value 2011-2016
Table 80 Forecast Sales of Video Players by Category: % Volume Growth 2011-2016
Table 81 Forecast Sales of Video Players by Category: % Value Growth 2011-2016
Table 82 BD Players Network Connectivity 2011-2016

6. Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Imaging Devices by Category: Volume 2006-2011
Table 84 Sales of Imaging Devices by Category: Value 2006-2011
Table 85 Sales of Imaging Devices by Category: % Volume Growth 2006-2011
Table 86 Sales of Imaging Devices by Category: % Value Growth 2006-2011
Table 87 Imaging Devices Company Shares 2007-2011
Table 88 Imaging Devices Brand Shares 2008-2011
Table 89 Sales of Imaging Devices by Distribution Format 2006-2011
Table 90 Forecast Sales of Imaging Devices by Category: Volume 2011-2016
Table 91 Forecast Sales of Imaging Devices by Category: Value 2011-2016
Table 92 Forecast Sales of Imaging Devices by Category: % Volume Growth 2011-2016
Table 93 Forecast Sales of Imaging Devices by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Portable Players by Category: Volume 2006-2011
Table 95 Sales of Portable Players by Category: Value 2006-2011
Table 96 Sales of Portable Players by Category: % Volume Growth 2006-2011
Table 97 Sales of Portable Players by Category: % Value Growth 2006-2011
Table 98 Portable Players Company Shares 2007-2011
Table 99 Portable Players Brand Shares 2008-2011
Table 100 Sales of Portable Players by Distribution Format 2006-2011
Table 101 Forecast Sales of Portable Players by Category: Volume 2011-2016
Table 102 Forecast Sales of Portable Players by Category: Value 2011-2016
Table 103 Forecast Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 104 Forecast Sales of Portable Players by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Mobile Phones: Volume 2006-2011
Table 106 Sales of Mobile Phones: Value 2006-2011
Table 107 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 108 Sales of Mobile Phones: % Value Growth 2006-2011
Table 109 Mobile Phones Company Shares 2007-2011

7. Table 110 Mobile Phones Brand Shares 2008-2011
Table 111 Sales of Mobile Phones by Distribution Format 2006-2011
Table 112 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 113 Forecast Sales of Mobile Phones: Value 2011-2016
Table 114 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 115 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Table 116 Smartphones by Operating System 2008-2013
Table 117 Mobile Phones by Type of Contract 2006-2011
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