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Search engine marketing strategy
- 1. Start Goals Keyword Research Business Goals Campaigns and Adgroups Syndication Strategy Ad Copy Bid Strategy Analytics and Conversion Lead Generation Profitable Sales Web and Foot Traffic Brand Awareness Current Product or SKU information Keyword Expansion Tools Competitive Research Tools Separate Keywords into Related Buckets Head Keywords Longtail Keywords Local Targeted Keywords Start With Search Only Replicate Search for Content Campaign Geographic Targeting Export Successful Campaigns to Other Search Engines Contains Targeted Keywords Landing Page Relevant to Targeted Words Dynamic {KeyWord} Insertion Value Propositions in Ad Text Negative Keyword Research Start With Higher CPCs to Gain Traction Enable Retargeting Adjust Bids Daily Based on Conversions Use Auto Bidding only when Confidently Tracking Conversions Collect Enough Data to Draw Conclusions Goal Funnels AB Testing Segmentation