2. Renard A. Green, CEO
› HBCU graduate: 1997 Florida A & M University
› 7 years with Dow AgroSciences as Lead Discovery Chemist
› MBA from The Ohio State University’s Fisher College of Business
› Pacesetter Award Winner – 2% graduating class
› Interesting Fact: Lost 145 lbs
Richard G. Thomas, CFO
› HBCU graduate: 2004 Benedict College
› 2 years as Fermi National Accelerator Laboratory as Physicist
› 3 years with McKinsey & Company as a Consultant
› MBA from The Ohio State University’s Fisher College of Business
› Pacesetter Award Winner – 2% graduating class
› Interesting Fact: Played on Jamaican National Volleyball Team
Valuing Our Relationships
3. The R2 Consulting Group was founded with the belief
that superior service and valuing client relationships are
paramount to success. As such, the company was built
to provide our clients with the best customer experience
possible. The partners, Renard Antonio Green and
Richard Glendon Thomas conceived The R2 Consulting
Group while pursuing their MBA degrees at The Ohio
State University’s Max M. Fisher College of Business.
While attending the university, they worked on several
projects that equipped them with a strong network and
an appreciation for the value that is provided by
consultancy.
Valuing Our Relationships
4. Strategic Consulting — Understanding that a university’s
success is tangibly connected to its ability to deliver on
long and short term strategies, The R2 Consulting Group
is committed to helping universities deliver in these areas
by providing cutting edge business analysis and tools to
address their future needs.
Commercialization Consulting — Employing a unique
blend of R&D and business acumen, The R2 Consulting
Group possesses the necessary tools and appreciation
to assist higher learning institutions in successfully
licensing, launching and spinning-out new entities into a
complex marketplace.
Valuing Our Relationships
6. THE PROCESS OF TECHNOLOGY COMMERCIALIZATION
PHASES OF DEVELOPMENT TO CREATE PROOF
IMAGINING INCUBATING DEMONSTRATING MARKET ENTRY GROWTH &
the Commercial to Define Products & Processes to Prove SUSTAINABILITY
Opportunity Commercial- in Commercial Commercial to Generate
izability Context Viability Financial
Returns
Mobilizing Mobilizing Mobilizing Mobilizing
Resources Resources for Resources for Resources for
for Demonstrating Market Entry Growth &
Incubating Sustainability
TRANSITIONS TO MOBILIZE RESOURCES
Adapted from Jolly, Vijay K., Commercializing New
Technologies, Getting from Mind to Market, Harvard
Business Press, 1997
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7. Communication Barriers Lack of Motivation
•This is the ability of the •Lack of motivation to
scientist to effective commercialize
communicate with the technology due to
business person and unclear goal and
vice-versa incentive structures
Misalignment
of resources
No Structured Process Insufficient operations
•Absence of structured funding
process for technology •Limited to no funding
transfer and sources to
commercialization operationalize the
innovation and take it
to the marketplace
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8. University wealth
generation
Greater societal
good
• Creating a new technology • Sustaining academic
• Providing a beneficial to programs at the university
society • Creating alternate revenue
• Satisfying one’s intellectual streams to fund other research
curiosity endeavors
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9. Background
› OSU had a novel cancer drug
› R2CG was contacted to value the
technology
› Worked with both the scientist and
technology transfer i.e. the university to
understand the invention and its potential
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10. Lack of communication and
understanding
No structured process for understanding
the value of technology or how to get it
into the market place
Unclear incentive and motivation
structures
No defined process for funding or
decision making i.e. spin-off, royalties
and so on
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11. Communicating with the scientist to
allow him to express the “Power” of his
invention
Taking scientific language and bringing it
into business terms i.e. standing in the
communication chasm
Creating a package that allows for
financial decision making to take place
Valuing Our Relationships
13. Misalignment
› Created:
Communication Barriers
Lack of Motivation
No structured process
No way to operationalize funding
Valuing Our Relationships
14. Increasing scientist awareness
Building feedback and suggestion loops
Having a formalized process that share
accountability
Developing solid funding packages that
meet industry guidelines
Valuing Our Relationships
