Many websites in China are broken. They don’t validate against the current World Wide Web Consortium recommended standards, support language encoding badly, and don’t use widely accepted Creative Commons licenses for user generated content. A traditional approach in the online English-based communities is to develop a campaign and collect signatures from those who support the action. This type of petition would then be provided to the website operators in order to show them how much people care about a problem. This approach is total FAIL in china. Accelerating more businesses and developers to promote web standards in China requires a project and strategy that is rooted in guanxi and indirect marketing. By making web standards sexy like Apple products and using some type of public reputation system like Creative Commons licensing approach is the path to success. Site that fit a set of criteria are encouraged to apply a well-designed button to their website show they are part of the elite VIP culture of web standards. This presentation explains webstandards.cn, who is involved and provides an invitation for all to make their web site standards compliant.

1. WebStandards China Making the Web Standard for Everyone Jon Phillips . [email_address] . http://rejon.org

8. Many Chinese Websites Broken

9. ...except possibly in internet explorer 5 or something...

10. ...which means they are still borked, right?

11. After joining WTO, China at 82% Piracy (2006) http://en.wikipedia.org/wiki/Software_piracy

12. Why?

13. POSSIBLE SOLUTION

14. Make a Petition Get Signatures Direct Towards Companies + Public

15. TOTAL

16. FAIL

17. IN

18. CHINA

19. BEST SOLUTION

20. A Guanxi Compliant Solution (from the sides, not frontal)

22. The 4 E's are needed... Education Evangelism Events Espousers

23. STRATEGY

26. xHTML 1.0 + CSS 2 Compliance (or whatever is the current acceptable basic standards)

27. Creative Commons licenses for user generated content

28. Language compliance for both Chinese and English (controversial, but International)

29. Roadmap

30. Develop this website on our own

31. Then, shop it around for support by Mozilla, Google, and Creative Commons China, and any other projects.

32. Craft an announcement with these supporting groups

33. Launch it big with an event!

34. WE NEED HELP!

35. Sponsors Designer Web Developer Translators Many Evangelists!

36. INCENTIVE Be a Co-Founder! Increase Your (FLOSS) Guanxi Connect with “Open” Companies

37. ???

38. WebStandards China Making the Web Standard for Everyone Jon Phillips . [email_address] . http://rejon.org

39. WANT DEVELOPER + INTERNS Need to hire a sysadmin/developer Need to get 1-2 technology interns