Platform and Developer Business Unit Corporate Presentation 2008
Bridging the Engagement Gap
Rich, expressive web applications deliver quantifiable business benefits and tangible results.
A recent analyst study found that engaging applications can create a return on investment of more than 400%.
Organizations today are looking to deliver expressive applications that:
Create rich experiences and greater value for end users
Reach their entire user base across platforms, desktops, and devices
Can be productively developed leveraging the web and existing technologies and skillsets
Deliver solutions with trusted, open technologies
Web 2.0 Is Redefining the Rules of the Game
A massive, unstoppable, global movement
Social networks, boundless content exchange
WaaP, RIA/RCD, lightweight development models
SaaS, BaaS, communities
From information discovery to experiencing/exchanging information
From browser-only to device and location independence
Customer expectations have changed!
Users Expectations Are on the Rise
eBay spent six weeks of its first 3 months on the design
Different applications have different UI metaphors
Brand experiences can extend from the web to the desktop
Why These Trends Make RIA Relevant to Your Business Proven Productivity Reach Rich Create highly interactive, expressive applications that deliver more value to end users. Deploy with the widest reach in the world to any major operating system across the web, desktops, and devices. Design, develop, and deploy faster with best-in-class tools, frameworks, servers, services, and runtimes. Be confident with Adobe’s long- standing commitment to openness that our technologies will evolve and interoperate with the open web. Adobe’s RIA technologies enable developers and designers to build and deploy the most engaging applications with the greatest reach across the browser, the desktop, and devices.
Adobe Technology Platform Designer/Developer Tools Adobe Creative Suite® 3 Adobe Flex Builder™ Servers/Services Adobe ColdFusion® Adobe LiveCycle® Adobe Flash Media Server Adobe Acrobat Connect Adobe Flash Cast™ Adobe Scene7 Applications Adobe® Media Player Frameworks Clients Adobe AIR™ Adobe Flash® Player Adobe Buzzword™ Adobe Acrobat® Connect™ Ajax Adobe Flex® Adobe Reader®
Flash Player Adoption Source: NPD September 2003 – March 2006; Millard Brown September 2006 – March 2007 3 months 0 10 20 30 40 50 60 70 80 90 100 6 months 9 months 12 months Flash Player 9 Flash Player 9 90% worldwide in June 2007
What Is Adobe AIR? Coders Adobe AIR is a cross–operating system runtime that enables you to use your existing skills, code, and tools to build powerful rich Internet applications for the desktop. Consumers Adobe AIR enables you to have your favorite web applications with you all the time. CEOs With Adobe AIR, you can deploy branded rich Internet applications on the desktop that give you a closer connection to your customer.
Leading RIA development technologies
Adobe Flex: The leading free, open source–based IDE for creating scalable RIAs for the browser or the desktop.
Ajax: The dominant web development technology—it can be used to create Adobe AIR applications or in conjunction with Flex for RIA development.
Microsoft Silverlight/Expression Web: New proprietary technology from Microsoft for creating browser-based RIAs. Development tools are for Windows® only.
At 98% desktop penetration, Flash Player is the ubiquitous runtime across browsers, operating systems, and devices.
Microsoft Silverlight is a vector rendering engine delivered as a browser plug-in. It runs on Windows and Mac OS X and has about 3% desktop penetration. It competes with Flash Player.
Case Study: E*TRADE Germany Challenge E*TRADE wanted to expand its portfolio of services and provide customers with the same quality of information previously available only to professional brokers. Adobe Solution Using Adobe Flex, E*TRADE Germany developed a rich Internet application that leverages push technology to give customers uninterrupted access to real-time trading information via any web browser.
Delivered trading data to PCs via the Internet in real time
Overcame bandwidth constraints and improved data access through push technology
Reached customers anywhere anytime with a browser- and platform-independent solution
“ Compared to other development platforms like Java™, such complex and dynamic Adobe Flex applications are much easier to integrate and more efficient to maintain. This new solution offers our customers significant trading advantages.”
Case Study: eBay Challenge eBay wanted to create a more efficient shopping experience that delivers e-commerce solutions when and where customers want them. Adobe Solution eBay Desktop, built on Adobe AIR, is a powerful, easy-to-use desktop application that delivers a next-generation online shopping solution with a branded, desktop experience.
Users can experience the world's largest online marketplace and engage with eBay services using a compact, intuitive desktop application.
The eBay Desktop experience delivers enhanced capabilities not available in standard web browsers.
Adobe AIR delivers superior engagement because its capabilities match those typically associated with desktop applications, while providing an easy-to-use interface and integrating seamlessly with real-time web services.
“ We wanted for a long time to create a desktop presence. Previously, our team agreed it was too expensive and couldn't be done. Then along came Adobe AIR.”
-Alan Lewis, product manager, eBay Desktop
Case Study: Salesforce.com and Model Metrics Challenge Model Metrics, a Salesforce.com partner, wanted to deploy an enterprise solution that could manage, coordinate, and analyze even the most complex pharmaceutical business process—all on-demand—in online, offline, and occasionally connected environments. Adobe Solution Using Adobe AIR and Adobe Flex in conjunction with the Salesforce.com platform, Model Metrics created Accelerate4Pharma—the most comprehensive solution for managing pharmaceutical marketing, sales, and customer service processes on the market.
From managing product samples and capturing digital signatures to mobile call reporting and expense management, Accelerate4Pharma provides pharmaceutical sales representatives with an end-to-end solution to manage territories for maximum profitability.
By enabling mobile pharmaceutical representatives to synchronize field information with large datasets before and after visiting physician offices, Model Metrics is driving new revenue opportunities for its own organization as well as for Salesforce.com.
“ A key benefit of our Adobe AIR application is its ability to capture data in both online and offline environments and then deliver that data automatically to back-end systems. At the end of the day, it's about sales reps spending less time manually capturing information and more time working with physicians.”
-Adam Caplan, president, Model Metrics
Case Study: AOL Challenge AOL strives to deliver its brand in ways that enable people to easily engage with content when and where they choose. Adobe Solution With the launch of Top 100 Videos—AOL's next-generation desktop application built on Adobe AIR—AOL is able to deliver content in a dynamic desktop application that people can enjoy, customize, and share.
By combining easy access with great content, AOL's new Adobe AIR application satisfies consumer demand for great content served to them the way they want it.
Adobe AIR provides huge efficiencies to create online and offline experiences that run consistently across platforms.
The efficiencies of working in Adobe Flex and Adobe AIR outpaced a typical web development cycle by several months.
“ Adobe AIR takes the integration of the desktop and web services to the next level.”
-Sun Sachs, director of key experiences, AOL Interactive Design and Development