Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.

1. Content Strategy 2014
PERSONAL NOTE
Solving problems, working collaboratively, improving
situations and telling great stories are my passions.
As a student of life and experience, I’ve spent nearly
twenty years as an apprentice, learning how to create,
share and entertain people through content.
Under the mentorships of Captain Morgan, James
Bond, and The Most Interesting Man I have had
fortunate opportunities to learn from the best!
I enjoy working with startups, agencies, and brands
aligned with a user-centered design approach in order to
help their organizations create content and tell better
stories.
Cheers!
TABLE OF CONTENTS
2 - Professional Snapshot
3 - Resume
4 - Content as a Service (CaaS) | Trip Digital Inc.
5 - Disney’s Fantasia - Music Evolved | Trip Digital Inc.
6 - Launch NYC | #MassivelyEpic
7 - #MassivelyEpic Artist Lounge SXSW | bGiv / #SkyBluePink
8 - #Artistengage platform | #MassivelyEpic
9 - James Bond Heineken Spysight | Heineken USA / Sony
10 - Most Interesting Masquerade | Dos Equis
11 - Meant for Champions | Heineken USA / UEFA
12 - Captain Bracket Master | Captain Morgan / Spike Digital
13 - Great Brotherhood Giveback | Skoal Brand
14 - Skoal Builds Playboy | Skoal Brand / Playboy
15 - Additional Campaigns and Product Launches

2. YEARS of Professional Experience
Experiential Design Strategy
1999-2003
Education
BS Comms science DESIGN
Mobile
Development
17 10 7 3
Endorsements Brand Experience
Integrated Marketing
Digital Marketing
Social Media Marketing
Advertising
Digital Strategy
Strategic Planning
81
71
56
40
34
21
Source: LinkedIn/Skills & Endorsements
2004-2014
Employers
DAVID IANNONE
New York, New York
http://davidiannone.com
david.r.iannone@gmail.com
➢ 10-Year Successful Project track record
○ Managing the development and execution
of national and local business driving
consumer/trade content campaigns
➢ Expert bridge builder
○ Foster cross-functional collaboration
○ Able to successfully manage multiple,
concurrent, cross-department projects
➢ Experienced communicator
○ Agency, Brand, Publisher experience
○ Successful working with all levels to
develop integrated projects and programs
-on spec, on time and on budget
02

3. RECENT NOTABLE PROJECTS
2014 - #Playcade Pop-up Playground DTLA
2014 - #MassivelyEpic Artist Lounge SXSW
2014 - New York Fashion Week Launch NYC
2013 - #MassivelyEpic Radio
2013 - #ArtistEngage Workshop Series
2013 - #MassivelyEpic Artist Collective / Radio Show
2012 - Heineken Spysight Mobile App (Reggie Award Winner)
2012 - Heineken UEFA Champions League Campaign
2012 - Dos Equis Most Interesting Academy Campaign
2012 - Dos Equis Brew Tasting App
2012 - Newcastle Brown Ale Bartender Union Tour
2011 - Dos Equis Most Interesting Masquerade (Reggie Award Winner)
2011 - Dos Equis League of the Most Interesting
2011 - Guinness Get Your March On
2011 - Jose Cuervo Light Margarita Launch
2010 - Captain Morgan BracketMaster Challenge
2009 - Skoal 75th Anniversary Campaign
RESUME
PROFESSIONAL MILESTONES
2014 - Relaunched Trip Digital Inc. and Spectrum City (Partner)
2013 - Relaunched Sound Groove Entertainment (Member)
2011 - Marketing Manager at Heineken USA (Employee)
2009 - Sold WJ Productions (Co-founder)
2009 - Digital Strategist at Omnicomm Agency (Employee)
2007 - Account Manager at Omnicomm Agency (Employee)
2006 - Launched WJ Productions (Co-founder)
2006 - Advertising Sales at Tribune Publishing (Employee)
2004 - Graphic Designer at Tribune Publishing (Employee)
2003 - Graduated University of Connecticut (Student)
2001 - Launched Sound Groove Entertainment (Member)
2000 - Commercial Print Graphic Design
1999 - Graduated High School (Student)
1995 - Launched Professional DJ Career (Partner)
03

4. Situation:
Trip Digital provides custom sound design to
professional artists and companies.
Challenge:
The product experience is the biggest challenge,
getting people to listen to music.
Solution:
We changed the conversation by designing a more
user friendly way to tell stories and sell custom sound.
“Shorty” is a modular content unit used
to communicate a single idea with an
intended reciprocated action.
Multiple units can be combined to tell
longer and more complicated stories
across disciplines, genres and channels.
04

5. 05
Fantasia - Music Evolved
Video Game Pre-Launch
September 19, 2014 - Trip Digital, Disney, Dubspot,
Peavy and Spectrum City collaborated to create
Playcade -A Pop-up Playground for creatives, techs,
gurus and execs.
Featuring Disney Interactive and Harmonix’s “Disney’
s Fantasia: Music Evolved” the launch provided an
opportunity to get a sneak preview and behind the
scenes with early access to Fantasia Executive Producer
Chris Nicholls, Fantasia Music Composer Inon Zur,
Dubspot’s Remix Producers Brian Koolis and James
Chazin.
Hosted Spectrum City’s Keith Shocklee and produced by
Trip Digital Inc. the event is a first of a series created to
bring together the different teams across the creative
community in order to provide first touch and talk about
new cross genre products and projects.
Programmed Content included:
● Development of three Shorty™ films for youtube and instagram that
could be used to drive excitement and RSVPs for the event among
corporate and influencer audiences.
● Post event Shorty™ film to recap the event.
● Facilitated partnership between Spectrum City, Keith Shocklee and
Peavy for annual sponsorship of audio production equipment.
● Three hour private event in downtown Los Angeles, CA.

6. The Story
Manufacture NY | Launch NYC
February 2014 NYFW
Manufacture New York (MNY) is a hybrid fashion
incubator and factory dedicated to providing independent
fashion designers with the resources and skills to
streamline their process, from concept to customer.
Launch NYC provided a solution to New York Fashion
Week with the goal to integrate the showroom, retail and
runway all in one space together in a central location.
MNY is driving the transformation of local manufacturing,
so it can be the most affordable, innovative, and
sustainable option for all.
The partnership aligned with the #MassivelyEpic, cause
and helped begin a relationship indie fashion.
Content:
● Audio production for 12 days of Fashion Shows, Presentations and Retail
● 15 Independent Designers with local production in New York City
● 2,000 sqft Integrated Showroom, Retail and Runway Environment
● 20,000 watt JBL Pro Audio System and customized sound engineering
● Experience yield the first prototype of content creation model/event
● Introduced #MassivelyEpic to the next generation of Indie Fashion
Designers and the future of New York City fashion.
06

7. The Story
bGiv Social Good Space
March 2014 SXSW
In collaboration with bGiv we helped raise awareness for
#SkyBluePink Foundation, #MassivelyEpic and
Independent Artists.
An underground lounge open to independent artists,
industry, press and enthusiasts at SXSW14 with curated
panels, showcases, and parties intended to facilitate
collaboration, innovation and conversation across
creative industries and disciplines.
The goal for 2014 was to replicate and improve the initial
ad-hoc approach by prototyping various event types and
content production formats.
The #MassivelyEpic Indie Artist Lounge
Results:
● 5 days of panels and performances in underground warehouse
● 45 collaborating indie creatives, technologists and thought-leaders
○ 9 million combined followers and fans across social channels
● Sharing knowledge, skills and passions for art, music, tech, fashion
● Executed with zero production budget, existing resources, partnerships
● Experience yielded hours of raw content and key-learnings for future
07

8. 2013 - 2014 Results:
● 5 Week Artist Development Workshop Series with CBGB / Music Building
● 10 Venue NYC Tour with rotating performances and featured artists
● 12 Days sound production for New York Fashion Week Indie shows
● 13 Days sound and event production for SXSW Indie pop-up lounge
● 73 weeks of audio production for Radio shows on Rapstation.com
● 100+ collaborators, 600+ Fans, 1000’s of hours thought and action
● 10,000+ hours dedicated to understanding of how hard it is to be an
independent creative content creator and entrepreneur in New York City.
A platform to empower
independent artists and
entrepreneurs in order to
create a more sustainable
content production model
through collaboration and
knowledge sharing across
disciplines.
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15. Mobile / strategy - continued Product Launches
2012 Amstel Wheat Tasting App
Led development of app to support the on-premise
launch of Amstel Wheat,
reinforcing the Hefeweizen characteristics,
and communicating the taste of the new
brew. (Client)
2011 Heineken Challenge Application
Ranked #1 in App Store over 4-weeks post
launch as top Free Trivia Application.
This app reused old trade assets to create a
new consumer facing app. (Client)
2011 Jose Cuervo StarMaker
Led partnership with Star Magazine and
Jose Cuervo to develop the StarMaker app
as the entry mechanic for summer
promotion around the Cuervo Margarita.
Facebook fans created and submit covers for
chance to be featured. (Agency)
2010 Captain Morgan Hall of Fame
Led development and execution of
promotion strategy, mechanic and execution
tactics. Promotion drove an average of 50k
monthly active users and increased fan
base. (Agency)
2011 Ketel One Cup Golf Tournament
Led development of digital promotion strategy
and concept of regional tournaments and one
final tournament. The winning foursome go on
their dream outing. The promotion lived on
Facebook. (Agency)
2011 Guinness Get Your March On
Led development of promotion and BTL
digital strategy for the Guinness Get Your
March on Campaign. Deliverables include
designing user flow and creating requirements
for development of Facebook application and
QR Code / JagTag integration. (Agency)
2010 Guinness Head-to-Head Challenge
Led development and execution of promotion
strategy. The fall promotion integrated TTL
with the “Fortune Favors the Bold” campaign
and former pro athletes competing against
consumers in a bold bar game challenge at the
Superbowl. (Agency)
2011 Jose Cuervo Light Margarita
Led development of consumer engagement
and BTL communication strategy for Jose
Cuervo Authentic Light Margarita product
launch. Worked on creating big idea and 360
campaign for new RTS sub-brand. (Agency)
2009 Captain Morgan Lime Bite
Managed development and execution of
communications for launch of New lime
flavored clear rum. Including strategic
framework to drive creative development
of the brands look & feel TTL. (Agency)
2009 Rumple Minze Berry & Lime
Managed launch of new product flavors.
Including redevelopment of brand look &
feel to be more contemporary and
highlight products key benefit within the
high-energy adult beverage category.
(Agency)
2008 Skoal Straight Pouches
Managed new product launch of fast
growing flavor, in the fastest growing
format. Led development of video wall
that showed testimonials from onsite
events of adult consumers reactions to
new products. (Agency)
2008 Skoal Edge Wintergreen
Managed launch of premium new
product, reformulation of original sku to
better suit the changing taste profile of
adult consumers gravitating toward price
value. (Agency)
15