• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Global Pharmaceutical Strategy
 

Global Pharmaceutical Strategy

on

  • 10,889 views

 

Statistics

Views

Total Views
10,889
Views on SlideShare
10,837
Embed Views
52

Actions

Likes
13
Downloads
0
Comments
4

4 Embeds 52

http://www.slideshare.net 33
http://www.linkedin.com 14
http://www.slideee.com 3
http://linksforpharma.com 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

14 of 4 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • I a, interested with this presentation, hope you can give me a copy of this. thanks leidancatienza@yahoo.com
    Are you sure you want to
    Your message goes here
    Processing…
  • nice...
    Are you sure you want to
    Your message goes here
    Processing…
  • After you got all the information on Fioricet, another point on your agenda should be the price for it. http://www.fioricetsupply.com resolves this problem. Now you can make the decision to buy.
    Are you sure you want to
    Your message goes here
    Processing…
  • Can i have this wonderful presentation ?
    My id is mailtoshrenik@gmail.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Global Pharmaceutical Strategy Global Pharmaceutical Strategy Presentation Transcript

    • Strategic responsiveness of the survivors of Big Pharma companies Amit Rangnekar NMIMS-PhD-2004 DIIS Seminar, Copenhagen 2 nd October, 2006
    • Industry Brief Pharmacies Takeda Pharmacies , dyes Roche, Hoechst, Ciba, Sandoz Pharmacies , dyes Wyeth, BMS, Lilly , Merck, Pfizer, Origin Cost controls Price controls, non harmonisation Pricing, marketing, innovation,generics Drivers / resistors 11% 29% 44% Market share Dominant, 8 of the top 10, account for 75% of local sales More US sales (43%) than European (34%), except SanofiAventis Strong US sales (60%), but low Europe sales (25%) Local companies Pharma Takeda, Sankyo Chemicals,agro,dyes, drugs, OTC- Hoechst, Bayer, Ciba, Sandoz Pharma, healthcare Pfizer, Merck, Wyeth, J&J Traditional focus on Japan Europe US
    • Key Growth Elements In Top 10 Markets IMS-Health MIDAS, December, 2005 9.1 2.5 4.3 2.3 Average 5.7 2.3 1.8 1.6 2005 7.2 2.3 2.7 2.2 2004 10 2.6 4.5 2.9 2003 9.2 2.6 4.3 2.3 2002 13.4 2.8 8.1 2.5 2001 Total New Products Volumes Price Year
    • Dynamics of the 21st century pharma
      • Drivers
      • Demographics
      • Biologicals
      • Emerging markets
      • Innovation
      • Resistors
      • Drug discovery
      • Patent expiries
      • Generic onslaught
      • Attrition rates of new molecules
      • Opportunities
      • Therapy niches
      • Lifestyle diseases
      • Unmet needs
      • Outsourcing
      • Concerns
      • Drug safety
      • Drug prices
      • Industry credibility
      ?
    • Big Pharma Marketshare (1995-2004) Strivers
    • Big Pharma v/s World Pharma Growth % World pharma growth (%) Big pharma growth (%) Big Pharma on an average, has grown at 67% more than the world pharma industry growth rate between 1995 and 2004
    • Big Pharma- Growing dominance
      • Rx oligopoly of the Top 10 Pharma companies
      • 5 each from the US and EU
      • Occupy Top 2 positions in every key therapeutic segment
      • 6500 sales force employed in the critical US market (average per Big Pharma)
    • Big Pharma driven strategic Shifts
      • 1995
      • Fragmentation
      • R&D focus
      • Organic growth
      • Domestic dominance
      • Technology
      • Healthcare / Chemicals- focus
      • Prescription drugs
      • Ownership
      • 2004
      • Consolidation
      • R&D Outsourcing
      • Inorganic growth
      • Global reach
      • Innovation
      • Pharma focus
      • Generics
      • Partnership
    • Big Pharma Survivors (In red)
      • Rank 1995
      • Merck
      • Glaxo
      • Bristol-Myers Squibb
      • Hoechst
      • Roche
      • SmithKlineBeecham
      • Pfizer
      • Ciba Geigy
      • Sandoz
      • Bayer
      • Rank 2004
      • Pfizer
      • GlaxoSmithKline
      • SanofiAventis
      • Johnson & Johnson
      • Merck
      • AstraZeneca
      • Roche
      • Novartis
      • Bristol-Myers Squibb
      • Wyeth
    • Big Pharma 2004- Market shares since 1997 Survivors of Big Pharma Other Big Pharma
    • Big Pharma Geographical Ranking 4 10 10 29 47 WMS % Novartis Pfizer Pfizer GSK GSK No 2 GSK Pfizer Latin America Novartis GSK Asia (minus Japan) Astellas Takeda Japan Novartis SanofiAventis Europe J&J Pfizer North America No 3 No 1 Region
    • Increasing Pharma Focus (%)
      • Bayer decreased focus, lost MS, confirming lack of focus results in MS decline
      • EU Big Pharma increased pharma focus thrice as much as the US companies
    • Strategies of Survivors Use of strategy: High +++ , Moderate ++ , Low + ++ ++ Strategic stake Novartis Roche GSK BMS Merck Pfizer + +++ ++ Eur +++ + + US +++ ++ +++ ++ Organic growth + + Co-promotion + + Eur ++ Eur + US ++ +++ US Alliances M&A Origin
    • Performance differentiators of Survivors Impact of strategy: Maximum +++ , Moderate ++ , Minimum + ++ +++ + +++ ++ Eur Novartis Eur Eur US US US Origin +++ ++ + ++ +++ Key segment presence ++ +++ + ++ +++ Block Busters + ++ +++ +++ +++ Patent threats +++ ++ Roche ++ +++ GSK + + BMS ++ ++ Merck + ++ Pfizer Lucrative Niche presence New Drugs
      • The survivors launched 7 new molecules per year against 4 new molecules for the stayers and the fringers
      • Pfizer, GSK, Merck and BMS spent an average $5 million per year between 1998 to 2004 on lobbying costs
      • The survivors occupy the Top 2 positions in every key therapy segment except CNS and GI
      Key facts 1995-2004