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RECREATING THE FINE ARTS INSTITUTION

Ramu Iyer
Last Mile Resource LLC
Ramu.Iyer@gmail.com
http://linkd.in/ramuiyer

Date: 10/18/2010
CURRENT STATE OF AMERICAN FINE ARTS
INSTITUTIONS
   The National Endowment for the Arts (NEA) reports that between 1982
    and 2008:
        Adult attendance declined in almost every art form
        Ballet attendance was down 31 percent
        Opera was down 30 percent
        Classical music was down 29 percent
        Nonmusical theater was down 21 percent, and
        Jazz was down 19 percent.

   The median age of people attending Fine Arts events has increased
    dramatically.

   Time diary studies show people on average spend only 10.2 minutes per
    week participating in fine arts activities, or just under nine hours per
    year.
KEY CHALLENGES

  The primary issues facing fine arts are not
  financial, but rather cultural and social.
 The fine arts organizations have lost touch
  with the key American zeitgeist.
 Arts and music classes have been
  downsized in most public schools.
THE WAY FORWARD
S@SFO – A BLUEPRINT FOR RECREATING FINE
ARTS INSTITUTION

 Sustainability
 Art and Therapy (@)

 SFO (Solution-Focused Outcomes) – airport
  code for San Francisco, carefully chosen to
  send home the message that, if we choose,
  we can bring “Silicon Valley” innovation
  mindset into any fine arts institution across
  zipcodes
BECOME AN ARTS CONCIERGE
LET THE PEOPLE IN ON THE ACTION
CULTIVATE A YOUNG AND DIVERSE AUDIENCE
SET THE ART FREE
LET THE ART DICTATE THE SPACE
CREATE SOCIAL NETWORKS
FOCUS ON IMPACT
BE CREATIVE
RECREATING THE FINE ARTS INSTITUTION
A NEW VISION FOR AMERICA
   “We can save America. The union of political
    freedom and economic power in democratic
    capitalism can and shall create not a perfect
    world, but a wonderful one. Such a system is
    the only acceptable destiny for humanity,
    because it represents the only possible way to
    achieving the fullest flowering of freedom, a
    world in which we shall study war no more and
    in which poverty, privation, hunger and want are
    dim memories of a long, suffering, upward
    struggle.” (Mark Draper, Director of Curriculum,
    The Institute of American Liberty, Nov 22,1996)

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Seattle art museum (sat sfo)

  • 1. RECREATING THE FINE ARTS INSTITUTION Ramu Iyer Last Mile Resource LLC Ramu.Iyer@gmail.com http://linkd.in/ramuiyer Date: 10/18/2010
  • 2. CURRENT STATE OF AMERICAN FINE ARTS INSTITUTIONS  The National Endowment for the Arts (NEA) reports that between 1982 and 2008:  Adult attendance declined in almost every art form  Ballet attendance was down 31 percent  Opera was down 30 percent  Classical music was down 29 percent  Nonmusical theater was down 21 percent, and  Jazz was down 19 percent.  The median age of people attending Fine Arts events has increased dramatically.  Time diary studies show people on average spend only 10.2 minutes per week participating in fine arts activities, or just under nine hours per year.
  • 3. KEY CHALLENGES  The primary issues facing fine arts are not financial, but rather cultural and social.  The fine arts organizations have lost touch with the key American zeitgeist.  Arts and music classes have been downsized in most public schools.
  • 5. S@SFO – A BLUEPRINT FOR RECREATING FINE ARTS INSTITUTION  Sustainability  Art and Therapy (@)  SFO (Solution-Focused Outcomes) – airport code for San Francisco, carefully chosen to send home the message that, if we choose, we can bring “Silicon Valley” innovation mindset into any fine arts institution across zipcodes
  • 6. BECOME AN ARTS CONCIERGE
  • 7. LET THE PEOPLE IN ON THE ACTION
  • 8. CULTIVATE A YOUNG AND DIVERSE AUDIENCE
  • 9. SET THE ART FREE
  • 10. LET THE ART DICTATE THE SPACE
  • 14. RECREATING THE FINE ARTS INSTITUTION
  • 15. A NEW VISION FOR AMERICA  “We can save America. The union of political freedom and economic power in democratic capitalism can and shall create not a perfect world, but a wonderful one. Such a system is the only acceptable destiny for humanity, because it represents the only possible way to achieving the fullest flowering of freedom, a world in which we shall study war no more and in which poverty, privation, hunger and want are dim memories of a long, suffering, upward struggle.” (Mark Draper, Director of Curriculum, The Institute of American Liberty, Nov 22,1996)