Creativity innovation
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Creativity innovation

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creativity innovation

creativity innovation

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Creativity innovation Creativity innovation Presentation Transcript

  • Creative Problems
  • Do not Succumb to Logic
  • Have no “one right answer”
  • And have too many wrong answers
  • They are a bit like jokes – you often do not find out how good they really are until after you have tried them out
  • So how do we find the solutions to these tricky challenges?
  • Use Creativity!
  • A Creative Solution
  • Is “new” - else its not creative!
  • Is “useful” - solves the problem
  • Is “feasible” - in the real world
  • But where is Creativity in an organization?
  • Is it in its People?
  • Is it in the Innovation Processes?
  • Is it in the Products / Services / Business Models?
  • Better have in all of them!
  • Why?
  • Because, in a Flat World
  • Innovation will keep you on the map!
  • Because, Hard work
  • & Low CostAre no longer enough ...
  • Remember:Intellectual Arbitrageis here to stay!
  • Creativity by individuals and teams is a starting point for innovation;
  • Creativity is a necessarybut not sufficientcondition for Innovation.
  • Also, Invention is required for Innovation to take place.
  • Invention is a new idea that isturned into a tangible outcome.
  • OTOH, Innovation is the conversion of a new idea into revenues & profits.
  • 3 C Innovation Methodology Commercialize  Implementation  Go To Market  Social Marketing Create  Sponsor  Prototyping / PoCCollate  SLDC / Project Management Collect & collate Ideas Engage complete business ecosystem Filter the collated ideas (C) Cognizant Technology Solutions [Solutions & Innovations Group, CSP]
  • Are you ready to Innovate?
  • Start firing!
  • A, Prem (104888) prem.a@cognizant.com