This document summarizes a report on increasing sales at Second Cup coffee shops in Canada. It includes sections written by different authors on introductions and recommendations, objectives and conclusions, methods and survey details, and variables and results. A survey was conducted at 4 Second Cup locations over 4 days, collecting responses from 60 customers total. The data was analyzed and showed a mean rating of 2.4 out of 5 for customer satisfaction. To increase sales, the conclusion recommends increasing store locations, launching new products, having competitive prices, and improving customer service.

2.  PRIYANKA : INTRODUCTION AND RECOMMENDATIONS
 OLENA : OBJECTIVES AND CONCLUSION
 FARHA NAZ : METHODS AND SURVEY DETAILS
 RAJAT : VARIABLES CHOSEN AND RESULTS

3.  Second Cup is Canada's largest, Canadian-based
specialty coffee retailer.
 Operating more than 360 cafés across Canada.
 Care for the guests by delivering the best food, Fair
Trade Coffee, design, music and wireless Internet that’s
available.
 Make sure that there’s a little love in every
cup.
https://www.youtube.com/watch?v=y9Xdvk3rAv8

5.  Stiff competition from domestic and international
companies.
 Need to focus on target market and consumers.
 Price and quality issues.
 Product proliferation.
 Distribution channel.
 Store location.

6. Sales increase by looking at:
 Price
 Place
 Customer service

7. Research design
Sampling framework
Sampling time

8. Second Cup Outlet Date Time No of Respondent
Bloor Street West 25 March,2013 7.00 am to 8.30 am 15
College Street 26 March,2013 8.00 am to 9.30 am 15
Bay Street 27 March,2013 4.00 pm to 5.00 pm 15
Church Street 28 March,2013 5.00 pm to 6.00 pm 15

9.  Instrument variation
 Selection bias
 Testing effects
 Regression to mean

10. Randomization
Physical control

13. Mean 2.433333333
Standard Error 0.1331213
Median 2
Mode 2
Standard Deviation 1.031153158
Sample Variance 1.063276836
Kurtosis 0.299376308
Skewness 0.856600495
Range 4
Minimum 1
Maximum 5
Sum 146
Count 60

19. In order to achieve the objective of
“increase in sales” :
Increase number of locations
Launch new products
Competitive price
Improve customer service

20. Practical experience
Recommendations are made on systematic
analysis
Recommendations help to reach ultimate goal
Outcomes are reliable tools to trace profitability
Implementations require management efforts

21. THANK YOU