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Impact of colors in marketing PART-1

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  • China, Hongkong, Europe, India
  • Part 1

    1. 1. Non-Statutory warning: <br />If you are “COLOURBLIND AT MIND “ kindly avoid being a viewer.<br />
    2. 2. Colors<br />‘n’ MARKETING<br />
    3. 3. By<br />Amirthavarshini R<br />Laxmanan<br />Ramesh Kumar<br />SivakumarP<br />Rahul.K.Rajeev<br />
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    12. 12. Calming, cold, gentle,<br />passive, peaceful, still <br />Active, exciting,<br />ferocious, hot,<br />vibrant, violent <br />Meanings<br />Colors <br />Blue <br />Green <br />White <br />Black <br />Brown <br />Purple <br />Gold <br />Orange <br />Yellow <br />Red <br />
    13. 13. RED:<br />North America- Excitement, warning, sex <br />England, Scotland - Power, authority, <br />Israel - Love, sacrifice, <br />India - Birth, fertility <br />China- celebration, government, good luck.<br />BLUE<br /><ul><li>Israel - the Lord; glory </li></ul>Scandinavia - Art <br />India - Heavens, love, truth, mercy <br />North America - Trustworthy, official business <br />
    14. 14. YELLOW<br />North America - Visibility, cautionary. <br />Caribbean - Visibility, cautionary.<br />Latin America - Wealth <br /> Netherlands – Food<br />China - Earth, power, royalty. <br />India - commerce <br />GREEN<br /><ul><li> Nature, Environment, Outdoorsy, Freshness, Healthy - All Over the World
    15. 15. USA - Money</li></li></ul><li>ORANGE:<br /><ul><li>North America – Danger
    16. 16. Brazil – Environment
    17. 17. Europe – Cheap
    18. 18. India – Death, Tranquility, Spirituality</li></ul>GOLD:<br /><ul><li>Wealth, luxury, royalty – All over the world
    19. 19. Turkey – Nature
    20. 20. Africa – Continuous life</li></li></ul><li>Colors and Demography<br />GENDER:<br />Women prefer soft colorsand menprefer bright ones. <br />Women recognized significantly more elaborate colors than did the men. <br />AGE:<br /><ul><li>Younger children are attracted by strong, warm, and intensecolors.
    21. 21. Older people finding “subdued‟ colors more attractive </li></li></ul><li>CLIMATE:<br />Those who live in climates with a lot of sunlight prefer warm bright colors; while those from climates with less sunlight prefer cooler, less saturated colors. <br />LANGUAGE:<br />
    22. 22. Colors-Trivia<br />black and red signifies happiness to Chinese people, and therefore the colour combination is commonly used for wedding invitations.<br />Purple is associated with expensive for subjects from Japan, PRC, and South Korea. In contrast, respondents from the United States associate purple with inexpensive<br /> <br />The English “to feel blue” has no equivalent in other languages while in German “blausein” (literally: to be blue) means to be drunk or in Russian “голубой” (literally: light blue) means to be homosexual.<br />
    23. 23. Many Europeans are in white collar or blue collar jobs and most of them see pink elephants when drunk. <br />Being in the red is not desirable in any European country<br />The Greens are environmentalists and intelligent people have a lot of grey matter all over Europe.<br />
    24. 24. <ul><li>When they are scared the French are green with fear, while the Italians are blue or white.</li></ul>When hitting the bull’s eye, the Germans hit the black while the Spaniards hit the white. <br />The middle traffic light is amber in Britain, yellow in Italy, Germany and Spain and orange in France. <br />

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