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Impact of colors in marketing PART-1

Impact of colors in marketing PART-1

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  • China, Hongkong, Europe, India

Part 1 Part 1 Presentation Transcript

  • Non-Statutory warning:
    If you are “COLOURBLIND AT MIND “ kindly avoid being a viewer.
  • Colors
    ‘n’ MARKETING
  • By
    Amirthavarshini R
    Laxmanan
    Ramesh Kumar
    SivakumarP
    Rahul.K.Rajeev
  • Calming, cold, gentle,
    passive, peaceful, still
    Active, exciting,
    ferocious, hot,
    vibrant, violent
    Meanings
    Colors
    Blue
    Green
    White
    Black
    Brown
    Purple
    Gold
    Orange
    Yellow
    Red
  • RED:
    North America- Excitement, warning, sex
    England, Scotland - Power, authority,
    Israel - Love, sacrifice,
    India - Birth, fertility
    China- celebration, government, good luck.
    BLUE
    • Israel - the Lord; glory
    Scandinavia - Art
    India - Heavens, love, truth, mercy
    North America - Trustworthy, official business
  • YELLOW
    North America - Visibility, cautionary.
    Caribbean - Visibility, cautionary.
    Latin America - Wealth
    Netherlands – Food
    China - Earth, power, royalty.
    India - commerce
    GREEN
    • Nature, Environment, Outdoorsy, Freshness, Healthy - All Over the World
    • USA - Money
  • ORANGE:
    • North America – Danger
    • Brazil – Environment
    • Europe – Cheap
    • India – Death, Tranquility, Spirituality
    GOLD:
    • Wealth, luxury, royalty – All over the world
    • Turkey – Nature
    • Africa – Continuous life
  • Colors and Demography
    GENDER:
    Women prefer soft colorsand menprefer bright ones.
    Women recognized significantly more elaborate colors than did the men.
    AGE:
    • Younger children are attracted by strong, warm, and intensecolors.
    • Older people finding “subdued‟ colors more attractive
  • CLIMATE:
    Those who live in climates with a lot of sunlight prefer warm bright colors; while those from climates with less sunlight prefer cooler, less saturated colors.
    LANGUAGE:
  • Colors-Trivia
    black and red signifies happiness to Chinese people, and therefore the colour combination is commonly used for wedding invitations.
    Purple is associated with expensive for subjects from Japan, PRC, and South Korea. In contrast, respondents from the United States associate purple with inexpensive
     
    The English “to feel blue” has no equivalent in other languages while in German “blausein” (literally: to be blue) means to be drunk or in Russian “голубой” (literally: light blue) means to be homosexual.
  • Many Europeans are in white collar or blue collar jobs and most of them see pink elephants when drunk.
    Being in the red is not desirable in any European country
    The Greens are environmentalists and intelligent people have a lot of grey matter all over Europe.
    • When they are scared the French are green with fear, while the Italians are blue or white.
    When hitting the bull’s eye, the Germans hit the black while the Spaniards hit the white.
    The middle traffic light is amber in Britain, yellow in Italy, Germany and Spain and orange in France.