2. who am I ?
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in a competitive
environment
3. who am I ?
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in a competitive
environment
4. who am I ?
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in competitive
environment
5. making an entrance / signage
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in a competitive
environment
8. who am I ?
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense
9. who am I ?
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense
10. who am I ?
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense
11. Newsprinters
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense
16. who am I ?
• Making science cool
• Colourful and contemporary
• Informative and fun
• Approachable, connecting
with the younger generation
17. who am I ?
• Making science cool
• Colourful and contemporary
• Informative and fun
• Approachable, connecting
with the younger generation
18. who am I ?
• Making science cool
• Colourful and contemporary
• Informative and fun
• Approachable, connecting
with the younger generation
19. hoardings / a captive audience outside St Pancras station
• aking science cool
M
• olourful and contemporary
C
• nformative and fun
I
• pproachable, connecting
A
with the younger generation
24. who am I ?
• Arthouse based
• Confrontational and
thought provoking
• Contemporary cool
• Challenges preconceptions
• Sharp and intelligent
25. who am I ?
• Arthouse based
• Confrontational and
thought provoking
• Contemporary cool
• Challenges preconceptions
• Sharp and intelligent
26. who am I ?
• Arthouse based
• Confrontational and
thought provoking
• Contemporary cool
• Challenges preconceptions
• Sharp and intelligent
27. Yahoo! Rolle headquarters
• rt house based
A
• onfrontational and
C
thought provoking
• ontemporary cool
C
• hallenges preconceptions
C
• harp and intelligent
S
28. news war vs peace
detail of image to the right
29. movies super hero vs super villain
detail of image to the right
30. lifestyle flats vs heels
detail of image to the right
31. finance bull vs bear
detail of image to the right
32. thank you
Simon Hutton
Managing Director
simon@tothepoint.co.uk
Kevin Cox
Creative Director
kevin@tothepoint.co.uk
Glenn Wood
Senior Account Manager
glenn@tothepoint.co.uk
tothepoint
5 Maidstone Buildings Mews,
72-76 Borough High Street,
London, SE1 1GN, UK
t +44 (0)20 7378 6999
f +44 (0)20 7378 7399
www.tothepoint.co.uk