…of Black Friday
shoppers will use
smartphones to
locate discounts,
download coupons.
…of Black Friday
consumers regularly
showroom when they go
holiday shopping.
Estimated increase in
Black Friday sales this
year, compared to
2012.
…are nearly four times
more likely to shop on
Black Friday than baby
boomers.
…of Black Friday
consumers believe
smartphones are a
critical part of the
shopping process.
Twitter users are

…more likely to shop on
both Black Friday and
Cyber Monday, compared
with other consumers.
…of Black Friday
consumers shop for
themselves.
Number of shoppers
expected to make
purchases over
Thanksgiving weekend,
including 33 million on
the holiday itself.
…of consumers are
planning visits to physical
stores this Black Friday.
…of consumers named
department stores as
their top choice for Black
Friday holiday shopping.
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PYMNTS.com Black friday factoids November 27, 2013

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PYMNTS.com Black friday factoids November 27, 2013

  1. 1. …of Black Friday shoppers will use smartphones to locate discounts, download coupons.
  2. 2. …of Black Friday consumers regularly showroom when they go holiday shopping.
  3. 3. Estimated increase in Black Friday sales this year, compared to 2012.
  4. 4. …are nearly four times more likely to shop on Black Friday than baby boomers.
  5. 5. …of Black Friday consumers believe smartphones are a critical part of the shopping process.
  6. 6. Twitter users are …more likely to shop on both Black Friday and Cyber Monday, compared with other consumers.
  7. 7. …of Black Friday consumers shop for themselves.
  8. 8. Number of shoppers expected to make purchases over Thanksgiving weekend, including 33 million on the holiday itself.
  9. 9. …of consumers are planning visits to physical stores this Black Friday.
  10. 10. …of consumers named department stores as their top choice for Black Friday holiday shopping.

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