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PYMNTS.com Black friday factoids November 27, 2013
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PYMNTS.com Black friday factoids November 27, 2013

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  • 1. …of Black Friday shoppers will use smartphones to locate discounts, download coupons.
  • 2. …of Black Friday consumers regularly showroom when they go holiday shopping.
  • 3. Estimated increase in Black Friday sales this year, compared to 2012.
  • 4. …are nearly four times more likely to shop on Black Friday than baby boomers.
  • 5. …of Black Friday consumers believe smartphones are a critical part of the shopping process.
  • 6. Twitter users are …more likely to shop on both Black Friday and Cyber Monday, compared with other consumers.
  • 7. …of Black Friday consumers shop for themselves.
  • 8. Number of shoppers expected to make purchases over Thanksgiving weekend, including 33 million on the holiday itself.
  • 9. …of consumers are planning visits to physical stores this Black Friday.
  • 10. …of consumers named department stores as their top choice for Black Friday holiday shopping.

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