Strategically using linked in for Business

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Deborah Chaddock Brown takes you beyond creating a LinkedIn account to talk about how this powerful social networking site can help to build credibility, build community and build your business. Starting with making sure you've creating a complete profile, she moves into the tactics of using LinkedIn for a few minutes each day to stay connected to your network and keep your name in front of prospects. She finishes by reviewing the power of people and company searches to assist with sales calls and researching potential prospects. Visit http:;//www.thesocialmediaroadmap.com to learn more.

Business Education Technology

Strategically Using
LinkedIn

In just 15 minutes each
day

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Add Sections
• Certifications
• Courses
• Honors and Awards
• Languages
• Organizations
• Patents
• Test Scores
• Projects
• Volunteer Causes
• Publications

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Chaddock Brown

Add Skill Sets

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Add Applications

• Blog
• Slideshare
• Amazon Reading List
• Events
• Polls

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Company Page

Deborah AllWrite Ink 2012 8
Chaddock Brown

LinkedIn in 15
Minutes Each Day

Build Credibility
Build Community
Build Business

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Build Your Network

• Review Invitations

• People You May
Know

• Adding New Names
– Networking events
– Potential Customers
– Centers of Influence
– Group Leaders
– Community Leaders

Deborah AllWrite Ink 2012 11
Chaddock Brown

Invitation Questions

• What if I don’t know them?

• What if I don’t like them?

• What if I changed my mind?

• What if I don’t know them but I
WANT to?

Deborah AllWrite Ink 2012 12
Chaddock Brown

Status Updates

• LinkedIn Today news

• Your network news

• RSS Feeds – articles of
interest

• Promotional messages

• To Tweet or Not to Tweet?
Deborah AllWrite Ink 2012 13
Chaddock Brown

Be Involved

• Group Discussions

• Questions and Answers

• Polls

• Events

• Don’t Be Dave Maskin

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Chaddock Brown

LinkedIn Network

Deborah AllWrite Ink 2012 15
Chaddock Brown

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Getting to the
Good Stuff

Deborah AllWrite Ink 2012 17
Chaddock Brown

Searching for People
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• By title
• By company
• By geographical location

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Search for Companies

• Industry
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Chaddock Brown

Deborah Chaddock Brown
AllWriteInk.com
Speaker, Trainer, Website Writer, Author

330-414-8792

Follow me:
Twitter/Facebook/LinkedIn
@putcustomers1st

deborah@allwriteink.com

Deborah AllWrite Ink 2012 23
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Strategically using linked in for Business

1. Strategically Using LinkedIn In just 15 minutes each day Deborah AllWrite Ink 2012 1 Chaddock Brown

2. LinkedIn Review Profile Must Haves: Your Photo Headline – not a title Customized url: www.LinkedIn.com/YOU Customized Websites/Blogs Deborah AllWrite Ink 2012 2 Chaddock Brown

3. Deborah AllWrite Ink 2012 3 Chaddock Brown

4. Deborah AllWrite Ink 2012 4 Chaddock Brown

5. Add Sections • Certifications • Courses • Honors and Awards • Languages • Organizations • Patents • Test Scores • Projects • Volunteer Causes • Publications Deborah AllWrite Ink 2012 5 Chaddock Brown

6. Add Skill Sets Deborah AllWrite Ink 2012 6 Chaddock Brown

7. Add Applications • Blog • Slideshare • Amazon Reading List • Events • Polls Deborah AllWrite Ink 2012 7 Chaddock Brown

8. Company Page Deborah AllWrite Ink 2012 8 Chaddock Brown

9. LinkedIn in 15 Minutes Each Day Build Credibility Build Community Build Business Deborah AllWrite Ink 2012 9 Chaddock Brown

10. Goals • Find a job • Build your network • Find prospects • Inroads to a company • Establish your brand Deborah AllWrite Ink 2012 10 Chaddock Brown

11. Build Your Network • Review Invitations • People You May Know • Adding New Names – Networking events – Potential Customers – Centers of Influence – Group Leaders – Community Leaders Deborah AllWrite Ink 2012 11 Chaddock Brown

12. Invitation Questions • What if I don’t know them? • What if I don’t like them? • What if I changed my mind? • What if I don’t know them but I WANT to? Deborah AllWrite Ink 2012 12 Chaddock Brown

13. Status Updates • LinkedIn Today news • Your network news • RSS Feeds – articles of interest • Promotional messages • To Tweet or Not to Tweet? Deborah AllWrite Ink 2012 13 Chaddock Brown

14. Be Involved • Group Discussions • Questions and Answers • Polls • Events • Don’t Be Dave Maskin Deborah AllWrite Ink 2012 14 Chaddock Brown

15. LinkedIn Network Deborah AllWrite Ink 2012 15 Chaddock Brown

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21. Search for Companies • Industry • Location • Size • Job openings • Connections Deborah AllWrite Ink 2012 21 Chaddock Brown

22. Deborah AllWrite Ink 2012 22 Chaddock Brown

23. Deborah Chaddock Brown AllWriteInk.com Speaker, Trainer, Website Writer, Author 330-414-8792 Follow me: Twitter/Facebook/LinkedIn @putcustomers1st deborah@allwriteink.com Deborah AllWrite Ink 2012 23 Chaddock Brown

Strategically using linked in for Business

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