Dinesh Purohit has over a decade of experience in trade marketing, category management, and business development. Some of his projects include accelerating impulse purchases of ice cream through innovative freezer and front-end displays, expanding point-of-purchase freezer solutions to over 150 stores across the GCC in 2012, and helping launch a new product initiative in over 400 stores across the UAE and KSA through sourcing assets and category management.