1. Introduction to Risk
Management for
Floriculture
PRESENTED
BY :
SUPRIYA
PURABI
HIMANSHU
VISHAL

2.  RiskManagement is the identification,
assessment and prioritization of risks
followed by coordinated and economic
application of resources to minimize ,
monitor , and control the probability of
unfortunate events.
 Riskscan come from uncertainty in financial
markets , project failures , legal liabilities ,
credit risk , accidents etc.

3.  Risk management should be :
o An integral part of organizational process.
o A part of decision making.
o Transparent and responsive to change.
o Continually or periodically re-assessed.

4.  Horticulture is the branch of agriculture, which
deals with the fruits, flowers , and vegetables.
 Mainly there are 3 branches of horticulture:
 POMOLOGY : study of fruits
 OLERI CULTURE : study of vegetables
 FLORICULTURE : study of flowers

5.  The word
FLORI MEANS FLOWER
CULTURE MEANS CULTIVATION
or in other words we can define floriculture as
“ CULTIVATION OF FLOWER AND ORNAMENTAL PLANTS IS
KNOWN AS FLORICULTURE.”
FLORICULTURE is a segment of horticulture concerned with
commercial production, marketing and retail sale of cut flowers
and potted plants, as well as home gardening and
flower arrangement.

6. PRIMARY DATA SECONDARY DATA
DATA THAT HAVE BEEN
DATA OBSERVED OR ALREADY COLLECTED AND
COLLECTED DIRECTLY FROM READILY AVAILABLE FROM
FIRST – HAND EXPERIENCE. OTHER SOURCES.

7.  Ranjeetav mohanty , an Entrepreneur in
floriculture belongs to Cuttack.
 Heis from non-agricultural background and
he is from commerce background and had
done his PG degree from Bhubaneswar .
 Hestarted his business by taking a loan from
bank of Rs 30,000.

8.  EMPLOYEES : 300
 TURNOVER : RS. 2 CRORE P.A
 HE HAS DONE HIS WORK IN
 CROWN
 MAY FAIR
 SWOSTI PLAZA
 BARABARTI STADIUM

9. STRENGTHS :
 Floriculture needs small land to cultivate flowers.
 Flowers can be grown throughout the year.
WEAKNESS :
 Lack of technical labour .
OPPORTUNITIES :
 Continuous increase in demand for flowers .
THREATS :
 Climatic factors : such as floods , droughts etc .
 Insects and disease

10.  FINANCIAL RISK : The risk that a company will not have
adequate cash to meet financial obligations.
 INSTITUTIONAL RISK : There are two types of
institutional risk - bank and owner’s firm.
 CLIMATE RISK : flood , drought disturbs the growth of
the plant and flower.

11.  PERSONAL RISK : surrounding people disturbs the
farm by plugging the flowers.
 PEST RISK
 TRANSPORTATION RISK
 MARKET RISK

12.  CROP INSURANCE : crop insurance is a form of insurance
which is designed to protect farmers from climatic and
environmental factors such as drought, floods etc.
 INSECT MANAGEMENT
 WEED MANAGEMENT
 WATER MANAGEMENT FOR IRRIGATION AND DRAINAGE
 KNOWLEDGE OF WEATHER FORECASTING
 KNOWLEDGE OF MARKET

13. • Adequate separation distances be maintained between
floriculture and waterways to minimize the risk of degradation
of water quality.
• Recognize the Increasing Management and Technology
Complexity.
• Identify the Key Risks.
• Estimate Costs of Risk Responses:
 Time and Monetary.
• Seek Assistance & Take Charge.

14. Guided by : Sarita Das (Lecturer)