Crop Health Network- (CH Net ™ )  Concept Note   Sharbendu Banerjee
Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net...
Background Information <ul><li>Agriculture in India: A quick perspective </li></ul><ul><li>India is the second largest pro...
Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net...
What is CH Net ™  ? CH Net ™ is Real-time Communication & Collaboration Network Between Farmers, Agriculture Scientists, A...
What CH Net ™ Wants to Achieve?   The Soul of India resides in Rural India -Mahatma Gandhi Increase Production Decrease In...
How CH Net ™   will Achieve this Goal  The Soul of India resides in Rural India -Mahatma Gandhi Increase Production Decrea...
CH Net ™ Ecosystem LABORATORIES RURAL  BUSINESS ORGANIZATIONS ENVIORNMENT ORGANIZATIONS ADVOCACY  GROUPS PESTICIDE  COMPAN...
Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net...
Structure of CH Net ™ CH Net ™ Operates in 3 Levels Connected with Real-Time Communication Network Collaboration Communica...
3 Tiers of CH Net ™ “ It is important to know and understand that not all the insects found in the Paddy fields are pests ...
Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net...
The Real Time Communication Backbone Farmers Crop Health Worker Crop Health Centre Crop Health Management Hub Physical  Co...
Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net...
Implementation Process <ul><li>Step1: Train </li></ul><ul><ul><li>Identify Potential Rural Entrepreneurs: </li></ul></ul><...
Implementation Process <ul><li>Step2: Connect </li></ul><ul><ul><li>With Farmers: </li></ul></ul><ul><ul><ul><li>Mapping w...
Implementation Process <ul><li>Step3: Deliver </li></ul><ul><ul><li>To Farmers: </li></ul></ul><ul><ul><ul><li>Answering q...
Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net...
Economics of Operation <ul><li>Direct Revenue from farmers </li></ul><ul><ul><li>Field Visit </li></ul></ul><ul><ul><li>Sa...
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Crop Health Network

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A conccept to develop a health care system for crops to ensure small holder prosperity, food security and livilihood improvement

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Crop Health Network

  1. 1. Crop Health Network- (CH Net ™ ) Concept Note Sharbendu Banerjee
  2. 2. Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net ™ Structure </li></ul></ul><ul><ul><ul><li>Tier-1: The Crop Health Worker </li></ul></ul></ul><ul><ul><ul><li>Tier-2: The Crop Health Specialist Network </li></ul></ul></ul><ul><ul><ul><li>Tier-3: The Crop Health Management Hub </li></ul></ul></ul><ul><ul><li>The Real Time Communication Backbone </li></ul></ul><ul><ul><li>Implementation Process </li></ul></ul><ul><ul><ul><li>Train </li></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Deliver </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul>
  3. 3. Background Information <ul><li>Agriculture in India: A quick perspective </li></ul><ul><li>India is the second largest producer of rice and wheat in the world; first in pulses and fourth in coarse grains. India is also one of the largest producers of cotton, sugar, sugarcane, peanuts, jute, tea and an assortment of spices </li></ul><ul><li>In terms of the real value added, the Indian agriculture sector ranks third, after China and the United States </li></ul><ul><li>The share of agriculture in the total value added to the economy, at around 25 per cent, </li></ul><ul><li>In recent years, there has been a considerable emphasis on crop diversification towards horticulture (fruits, vegetables, ornamental crops, medicinal & aromatic plants and spices), plantation crops (coconut, cashew nuts and cocoa) and allied activities </li></ul>
  4. 4. Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net ™ Structure </li></ul></ul><ul><ul><ul><li>Tier-1: The Crop Health Worker </li></ul></ul></ul><ul><ul><ul><li>Tier-2: The Crop Health Specialist Network </li></ul></ul></ul><ul><ul><ul><li>Tier-3: The Crop Health Management Hub </li></ul></ul></ul><ul><ul><li>The Real Time Communication Backbone </li></ul></ul><ul><ul><li>Implementation Process </li></ul></ul><ul><ul><ul><li>Train </li></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Deliver </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul>
  5. 5. What is CH Net ™ ? CH Net ™ is Real-time Communication & Collaboration Network Between Farmers, Agriculture Scientists, Agriculture Technologist ( Input manufacturers, agro-tools & equipment manufacturers etc) and Policy Makers ( Government & Intergovernmental organizations). CH Net™ Vision is: Healthy Crops, Wealthy Farmers, Prosperous Nation. CH Net™ Mission is: To Enable Farmers with advanced technologies & tools to achieve Food Security & Economic Self Reliance in the most economic, sustainable and pro-nature way. Thus mitigating adverse effects of Climate Change in Agriculture & Ecosystem in long term.
  6. 6. What CH Net ™ Wants to Achieve? The Soul of India resides in Rural India -Mahatma Gandhi Increase Production Decrease Input Cost Conserve Natural Resource <ul><li>Using High Yield Varieties; Hybrid, GM?? </li></ul><ul><li>Using Resistant Varieties (pest, disease, drought, flood) </li></ul><ul><li>Better Nutrient Management </li></ul><ul><li>Integrated Pest Management (IPM) </li></ul><ul><li>Integrated Crop Management (ICM) </li></ul><ul><li>Post Harvest Management </li></ul>Water Resource Greenhouse Gas Soil Fertility
  7. 7. How CH Net ™ will Achieve this Goal The Soul of India resides in Rural India -Mahatma Gandhi Increase Production Decrease Input Cost Conserve Natural Resource <ul><li>Good Agriculture Practices (GAP) </li></ul><ul><li>Better Nutrient Management </li></ul><ul><li>Quality Seed Production & Conservation </li></ul><ul><li>Educating Farmers on Integrated Pest Management (IPM) </li></ul><ul><li>Educating Farmers Good Crop Husbandry </li></ul><ul><li>Educating Farmers on Biological control </li></ul>Irrigation Management Fertilizer Emission Soil Management
  8. 8. CH Net ™ Ecosystem LABORATORIES RURAL BUSINESS ORGANIZATIONS ENVIORNMENT ORGANIZATIONS ADVOCACY GROUPS PESTICIDE COMPANIES SEED COMPANIES FERTILIZER COMPANIES NGO-S VOLUNTEERS INTERNATIONAL ORGANIZATIONS AGRO UNIVERSITIES AGRO- SCIENTISTS GOVT DEPARTMENTS RESEARCH ORGANIZATIONS FARMER
  9. 9. Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net ™ Structure </li></ul></ul><ul><ul><ul><li>Tier-1: The Crop Health Worker </li></ul></ul></ul><ul><ul><ul><li>Tier-2: The Crop Health Specialist Network </li></ul></ul></ul><ul><ul><ul><li>Tier-3: The Crop Health Management Hub </li></ul></ul></ul><ul><ul><li>The Real Time Communication Backbone </li></ul></ul><ul><ul><li>Implementation Process </li></ul></ul><ul><ul><ul><li>Train </li></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Deliver </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul>
  10. 10. Structure of CH Net ™ CH Net ™ Operates in 3 Levels Connected with Real-Time Communication Network Collaboration Communication Agri- Business Agro-science & Policy Makers CH Net ™ Agro-preneuers
  11. 11. 3 Tiers of CH Net ™ “ It is important to know and understand that not all the insects found in the Paddy fields are pests or harmful to paddy; on the contrary, many insects play a vital role in checking the population of the major paddy pests like Plant Hoppers and Stem Borers well under economic threshold limit. So it is important for the farmers to be familiar with the friendly insects by seeing their picture, and then in the filed whenever they see such insects they should not kill them by using insecticides, but help them to grow. “ In this way, the farmers will be able to CONTROL PESTS THROUGH NATURAL MEANS, SAVE MONEY ON PESTICIDES AND PRODUCE HIGH QUALITY, PESTICIDE FREE CROP. THE MAJOR FRIENDLY INSECTS ARE LISTED ON RIGHT SIDE. Friendly Insects of Paddy Technology Enabled Support fo Basmati farmers of Haryana-2009 IFFCO Kisan Sanchar Limited Contact Person: Dr. Ajay Singh (98xxxxxxxx) Crickets : ( A.longipennis ) Description: Brown Insect, Its head, thorax, wings, and legs are yellow Predator of: Leafhoppers, Planthoppers, eggs of armyworm, whorl maggot, stem borers, and leaffolders Grasshoppers : (C.longipennis ) Description: The green insect is distinguished from other grasshoppers by its long thread-like antennae. It is a large insect with slanted face. The thorax and abdomen are yellow Predator of: Leafhoppers, Planthoppers, eggs of armyworm, whorl maggot, stem borers, and leaffolders Wolf Spider : (P.pseudoannulata ) Predator of: Leafhoppers, planthoppers, moths, and butterflies The adults are usually found near the base of the plants. They prefer leafhoppers and planthoppers as prey. They feed on 5 to 15 prey daily. “ It is important to know and understand that not all the insects found in the Paddy fields are pests or harmful to paddy; on the contrary, many insects play a vital role in checking the population of the major paddy pests like Plant Hoppers and Stem Borers well under economic threshold limit. So it is important for the farmers to be familiar with the friendly insects by seeing their picture, and then in the filed whenever they see such insects they should not kill them by using insecticides, but help them to grow. “ In this way, the farmers will be able to CONTROL PESTS THROUGH NATURAL MEANS, SAVE MONEY ON PESTICIDES AND PRODUCE HIGH QUALITY, PESTICIDE FREE CROP. THE MAJOR FRIENDLY INSECTS ARE LISTED ON RIGHT SIDE. Friendly Insects of Paddy Technology Enabled Support fo Basmati farmers of Haryana-2009 IFFCO Kisan Sanchar Limited Contact Person: Dr. Ajay Singh (98xxxxxxxx) Crickets : ( A.longipennis ) Description: Brown Insect, Its head, thorax, wings, and legs are yellow Predator of: Leafhoppers, Planthoppers, eggs of armyworm, whorl maggot, stem borers, and leaffolders Grasshoppers : (C.longipennis ) Description: The green insect is distinguished from other grasshoppers by its long thread-like antennae. It is a large insect with slanted face. The thorax and abdomen are yellow Predator of: Leafhoppers, Planthoppers, eggs of armyworm, whorl maggot, stem borers, and leaffolders Wolf Spider : (P.pseudoannulata ) Predator of: Leafhoppers, planthoppers, moths, and butterflies The adults are usually found near the base of the plants. They prefer leafhoppers and planthoppers as prey. They feed on 5 to 15 prey daily. <ul><li>First Point of Contact for Farmers </li></ul><ul><li>Sample Collection & Preliminary Diagnosis </li></ul><ul><li>General Advisory </li></ul><ul><li>Farmers’ Scheme Facilitator </li></ul><ul><li>Farmers’ Voice </li></ul><ul><li>Point of Diagnosis </li></ul><ul><ul><li>Soil </li></ul></ul><ul><ul><li>Plants </li></ul></ul><ul><ul><li>Seeds </li></ul></ul><ul><li>Point of Sales </li></ul><ul><ul><li>Fertilizer </li></ul></ul><ul><ul><li>Nutrients </li></ul></ul><ul><ul><li>Pesticides </li></ul></ul><ul><ul><li>Seeds </li></ul></ul><ul><ul><li>Insurance, Finance </li></ul></ul><ul><li>Point of Recruitment </li></ul><ul><ul><li>CHW </li></ul></ul><ul><ul><li>Agro-preneurs </li></ul></ul><ul><li>Knowledge Centre </li></ul><ul><ul><li>IPM/ICM/SNM </li></ul></ul><ul><ul><li>Trial Plots </li></ul></ul><ul><ul><li>Technology Transfer </li></ul></ul><ul><li>Monitoring Centre </li></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Input utilization </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Pest & Disease Incidence </li></ul></ul><ul><li>Expert Centre </li></ul><ul><ul><li>Commodity Experts </li></ul></ul><ul><ul><li>Technology Experts </li></ul></ul><ul><ul><li>Agro-decision support system </li></ul></ul><ul><ul><li>Knowledge dissemination contents </li></ul></ul><ul><li>Sourcing Centre: </li></ul><ul><ul><li>Contract farming </li></ul></ul><ul><ul><li>Organic Farming </li></ul></ul><ul><ul><li>Commodities </li></ul></ul>Tier 1: Crop Health Worker (CHW) Tier 2 Crop Health Centre Tier 3: Crop Health Management Hub
  12. 12. Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net ™ Structure </li></ul></ul><ul><ul><ul><li>Tier-1: The Crop Health Worker </li></ul></ul></ul><ul><ul><ul><li>Tier-2: The Crop Health Specialist Network </li></ul></ul></ul><ul><ul><ul><li>Tier-3: The Crop Health Management Hub </li></ul></ul></ul><ul><ul><li>The Real Time Communication Backbone </li></ul></ul><ul><ul><li>Implementation Process </li></ul></ul><ul><ul><ul><li>Train </li></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Deliver </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul>
  13. 13. The Real Time Communication Backbone Farmers Crop Health Worker Crop Health Centre Crop Health Management Hub Physical Communication Electronic Communication
  14. 14. Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net ™ Structure </li></ul></ul><ul><ul><ul><li>Tier-1: The Crop Health Worker </li></ul></ul></ul><ul><ul><ul><li>Tier-2: The Crop Health Specialist Network </li></ul></ul></ul><ul><ul><ul><li>Tier-3: The Crop Health Management Hub </li></ul></ul></ul><ul><ul><li>The Real Time Communication Backbone </li></ul></ul><ul><ul><li>Implementation Process </li></ul></ul><ul><ul><ul><li>Train </li></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Deliver </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul>
  15. 15. Implementation Process <ul><li>Step1: Train </li></ul><ul><ul><li>Identify Potential Rural Entrepreneurs: </li></ul></ul><ul><ul><ul><ul><ul><li>Agriclinics </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Progressive Farmers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Reverse Migrated skilled persons ( retired service men, scientists, NRI) </li></ul></ul></ul></ul></ul><ul><ul><li>Train to become Crop Health Worker </li></ul></ul><ul><ul><ul><ul><ul><li>Crop physiology </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Basics of plant pathology </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>How to diagnose scientifically ( symptom based with visual tools) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>How to collect & preserve samples </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Where to find information (web, databases, knowledge repositories) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Basics of Business Management: ( Marketing, Accounts, Legal procedures) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Communication Skills (verbal & written) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Computer Skills </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Video production skill </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Counselling Skills (farming practices, debts, social issues, etc) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Farmers’ Participatory Training & Surveys </li></ul></ul></ul></ul></ul>
  16. 16. Implementation Process <ul><li>Step2: Connect </li></ul><ul><ul><li>With Farmers: </li></ul></ul><ul><ul><ul><li>Mapping with subscriber farmers </li></ul></ul></ul><ul><ul><ul><li>Localized marketing activities (pamphlets, banner, krishi mela etc) </li></ul></ul></ul><ul><ul><li>With Technical Experts (Through CH Net ™) </li></ul></ul><ul><ul><ul><li>Extension Workers </li></ul></ul></ul><ul><ul><ul><li>University laboratories </li></ul></ul></ul><ul><ul><ul><li>Scientists </li></ul></ul></ul><ul><ul><ul><li>NGO-s </li></ul></ul></ul><ul><ul><li>With Policy Makers (Through CH Net ™) </li></ul></ul><ul><ul><ul><li>State Agriculture departments </li></ul></ul></ul><ul><ul><ul><li>International Agencies </li></ul></ul></ul><ul><ul><ul><li>Farmers Advocacy Groups </li></ul></ul></ul><ul><ul><ul><li>Accreditation Agencies ( organic certification etc) </li></ul></ul></ul><ul><ul><li>With Business </li></ul></ul><ul><ul><ul><li>Agro-input suppliers (fertilizer, pesticides, machinery etc) </li></ul></ul></ul><ul><ul><ul><li>Agro-business (direct procurement, contract farming) </li></ul></ul></ul><ul><ul><ul><li>Consumer products (rural marketing initiatives) </li></ul></ul></ul><ul><ul><ul><li>Logistics & Warehousing </li></ul></ul></ul><ul><ul><ul><li>Quality Testing </li></ul></ul></ul>
  17. 17. Implementation Process <ul><li>Step3: Deliver </li></ul><ul><ul><li>To Farmers: </li></ul></ul><ul><ul><ul><li>Answering queries over phone </li></ul></ul></ul><ul><ul><ul><li>Field Visit for further diagnosis </li></ul></ul></ul><ul><ul><ul><li>Sample collection for further diagnosis at labs </li></ul></ul></ul><ul><ul><ul><li>Implementation of recommendation from experts </li></ul></ul></ul><ul><ul><ul><li>Prescribing remedies (pesticides, bio-control etc) </li></ul></ul></ul><ul><ul><ul><li>Awareness of schemes, policies, market price, etc </li></ul></ul></ul><ul><ul><ul><li>Facilitating farmers in quality testing, accreditation </li></ul></ul></ul><ul><ul><ul><li>Facilitating farmers in contract farming, organic farming </li></ul></ul></ul><ul><ul><ul><li>Facilitating farmers in crop insurance, health insurance </li></ul></ul></ul><ul><ul><li>To Technical Experts (Through CH Net ™) </li></ul></ul><ul><ul><ul><li>Pest & disease samples </li></ul></ul></ul><ul><ul><ul><li>Background information </li></ul></ul></ul><ul><ul><ul><li>Implementer of the recommendations </li></ul></ul></ul><ul><ul><li>To Policy Makers (Through CH Net ™) </li></ul></ul><ul><ul><ul><li>Pest & Disease mapping </li></ul></ul></ul><ul><ul><ul><li>Policy awareness </li></ul></ul></ul><ul><ul><ul><li>Conducting surveys & audits </li></ul></ul></ul><ul><ul><li>To Business (Through CH Net ™) </li></ul></ul><ul><ul><li>Organize contract farming </li></ul></ul><ul><ul><ul><li>Sourcing of produce </li></ul></ul></ul><ul><ul><ul><li>Referral of products </li></ul></ul></ul><ul><ul><ul><li>Organize product trials </li></ul></ul></ul><ul><ul><ul><li>Rural Marketing campaigner </li></ul></ul></ul>
  18. 18. Content <ul><ul><li>Background information </li></ul></ul><ul><ul><li>What is CH Net ™ ? </li></ul></ul><ul><ul><li>CH Net ™ Structure </li></ul></ul><ul><ul><ul><li>Tier-1: The Crop Health Worker </li></ul></ul></ul><ul><ul><ul><li>Tier-2: The Crop Health Specialist Network </li></ul></ul></ul><ul><ul><ul><li>Tier-3: The Crop Health Management Hub </li></ul></ul></ul><ul><ul><li>The Real Time Communication Backbone </li></ul></ul><ul><ul><li>Implementation Process </li></ul></ul><ul><ul><ul><li>Train </li></ul></ul></ul><ul><ul><ul><li>Connect </li></ul></ul></ul><ul><ul><ul><li>Deliver </li></ul></ul></ul><ul><ul><li>Economics </li></ul></ul>
  19. 19. Economics of Operation <ul><li>Direct Revenue from farmers </li></ul><ul><ul><li>Field Visit </li></ul></ul><ul><ul><li>Sample Diagnosis </li></ul></ul><ul><ul><li>Crop Management </li></ul></ul>Revenue of Crop Health Workers CH Net ™ Revenue <ul><li>In-direct Commissions </li></ul><ul><ul><li>Input suppliers </li></ul></ul><ul><ul><li>Agro consultants </li></ul></ul><ul><ul><li>Rural marketers </li></ul></ul><ul><li>Retainer/ </li></ul><ul><li>Consultancy </li></ul><ul><li>Contract Farming </li></ul><ul><li>Procurement Point </li></ul><ul><li>Rural Surveys </li></ul><ul><li>Project Partnership </li></ul><ul><li>Direct Revenue from Agribusiness </li></ul><ul><ul><li>Sales Revenue </li></ul></ul><ul><ul><li>Water/Soil test </li></ul></ul><ul><ul><li>Warehousing/Logistics </li></ul></ul><ul><li>Royalty Income </li></ul><ul><li>As Franchisee Fee </li></ul><ul><li>As Franchisee Royalty </li></ul><ul><li>Commission </li></ul><ul><li>Service Providers ( on subscription/ARPU) </li></ul><ul><li>Input Suppliers ( on referral sales) </li></ul><ul><li>Rural Marketers ( channel management fee) </li></ul><ul><li>IP Leasing </li></ul><ul><li>Pest & Disease Maps </li></ul><ul><li>Fertilizer/ Nutrients usage </li></ul><ul><li>Commodity Production </li></ul><ul><li>Consultancy fee </li></ul><ul><li>Contract Farming </li></ul><ul><li>Organic Farming </li></ul>Project Partnership

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