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Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
Ubiquity & Authenticity in Social Media
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Ubiquity & Authenticity in Social Media

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A discussion of your online presence and voice with Punk Rock HR's Laurie Ruettimann.

A discussion of your online presence and voice with Punk Rock HR's Laurie Ruettimann.

Published in: Business, Technology, Career
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  • 1. Ubiquity & Authenticity in Social Media Laurie Ruettimann Punk Rock HR #socialrecruiting
  • 2. <ul><li>Community </li></ul><ul><ul><li>Where are you? How are you visible? Are you finding peers and candidates? Are you wasting time? </li></ul></ul><ul><li>Voice </li></ul><ul><ul><li>What does it take to be heard on key sites, and how do you avoid compromising your authenticity as a subject matter expert? </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>Which ones are the most successful? Which ones suck? </li></ul></ul><ul><li>Conversations </li></ul><ul><ul><li>What’s the real benefit? Are you learning anything new? </li></ul></ul>
  • 3.  
  • 4.  
  • 5. <ul><li>Act Intentionally When Choosing Your Sites </li></ul><ul><li>Drop Pretension & Speak With Authenticity </li></ul><ul><li>Every Conversation is Important </li></ul><ul><li>Every Connection is Critical </li></ul><ul><li>Use Tools To Manage Your Online Presence </li></ul><ul><li>Things to Avoid: diluting your voice, repeating your message, and alienating your audience </li></ul>
  • 6. <ul><li>“ I hope I am not bothering but I just had a few questions about HR as a career. I am currently thinking about changing careers and HR management is one that I have been seriously thinking of. I was just wondering if you would suggest HR as a career? What are the pros and cons of working in HR? Any advice would be great.” </li></ul>
  • 7. <ul><li>22% are on 1-2 sites </li></ul><ul><li>44% are on 3-4 sites </li></ul><ul><li>22% are on 5-6 sites </li></ul><ul><li>4% are on 7-10 sites </li></ul><ul><li>11% are addicts — on 10+ sites </li></ul>
  • 8.  
  • 9. <ul><li>Community </li></ul><ul><ul><li>Where are you? How are you visible? Are you finding peers and candidates? Are you wasting time? </li></ul></ul><ul><li>Voice </li></ul><ul><ul><li>What does it take to be heard on key sites, and how do you avoid compromising your authenticity as a subject matter expert? </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>Which ones are the most successful? Which ones suck? </li></ul></ul><ul><li>Conversations </li></ul><ul><ul><li>What’s the real benefit? Are you learning anything new? </li></ul></ul>

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