Ubiquity & Authenticity in Social Media Laurie Ruettimann Punk Rock HR #socialrecruiting

Community Where are you? How are you visible? Are you finding peers and candidates? Are you wasting time? Voice What does it take to be heard on key sites, and how do you avoid compromising your authenticity as a subject matter expert? Tools Which ones are the most successful? Which ones suck? Conversations What’s the real benefit? Are you learning anything new?

Community

Where are you? How are you visible? Are you finding peers and candidates? Are you wasting time?

Voice

What does it take to be heard on key sites, and how do you avoid compromising your authenticity as a subject matter expert?

Tools

Which ones are the most successful? Which ones suck?

Conversations

What’s the real benefit? Are you learning anything new?

Act Intentionally When Choosing Your Sites Drop Pretension & Speak With Authenticity Every Conversation is Important Every Connection is Critical Use Tools To Manage Your Online Presence Things to Avoid: diluting your voice, repeating your message, and alienating your audience

Act Intentionally When Choosing Your Sites

Drop Pretension & Speak With Authenticity

Every Conversation is Important

Every Connection is Critical

Use Tools To Manage Your Online Presence

Things to Avoid: diluting your voice, repeating your message, and alienating your audience

“ I hope I am not bothering but I just had a few questions about HR as a career. I am currently thinking about changing careers and HR management is one that I have been seriously thinking of. I was just wondering if you would suggest HR as a career? What are the pros and cons of working in HR? Any advice would be great.”

“ I hope I am not bothering but I just had a few questions about HR as a career. I am currently thinking about changing careers and HR management is one that I have been seriously thinking of. I was just wondering if you would suggest HR as a career? What are the pros and cons of working in HR? Any advice would be great.”

22% are on 1-2 sites 44% are on 3-4 sites 22% are on 5-6 sites 4% are on 7-10 sites 11% are addicts — on 10+ sites

22% are on 1-2 sites

44% are on 3-4 sites

22% are on 5-6 sites

4% are on 7-10 sites

11% are addicts — on 10+ sites

Community Where are you? How are you visible? Are you finding peers and candidates? Are you wasting time? Voice What does it take to be heard on key sites, and how do you avoid compromising your authenticity as a subject matter expert? Tools Which ones are the most successful? Which ones suck? Conversations What’s the real benefit? Are you learning anything new?

Community

Where are you? How are you visible? Are you finding peers and candidates? Are you wasting time?

Voice

What does it take to be heard on key sites, and how do you avoid compromising your authenticity as a subject matter expert?

Tools

Which ones are the most successful? Which ones suck?

Conversations

What’s the real benefit? Are you learning anything new?