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Revenue Scenarios
 

Revenue Scenarios

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    Revenue Scenarios Revenue Scenarios Presentation Transcript

    • Facebook App Financials Ariel Poler April 3, 2008
    • Revenue Scenarios Large Lightweight Small Very Engaging Medium Very Engaging Medium Targeted cpm $ 0.50 $ 1.00 $ 1.00 $ 5.00 daily actives 750,000 25,000 100,000 100,000 pages per visit 3 25 25 10 pageviews 2,250,000 625,000 2,500,000 1,000,000 daily revenue $ 1,125 $ 625 $ 2,500 $ 5,000 annual revenue $ 400,500 $ 222,500 $ 890,000 $ 1,780,000
    • Increasing Revenue
      • Large enough audience
        • Hundreds of thousands to millions
      • Large enough inventory
      • Targeted & attractive audience
      • Dedicated sales team?
        • Hard to find & expensive…
    • Costs?
        • Hosting scales with traffic. There could be some initial set-up costs, depending on approach
        • Hiring? Estimate $10/pax/year.
        • Legal? A few thousand dollars up front. Should remain minimal
        • You can keep costs very minimal until you get traction. But your app must be intrinsically viral.
    • Planning for the end game
      • Side Project? 1-2 people generating $10K to $100K per year.
      • Lifestyle? 1-2 people generating $100K to $500K per year.
      • Moderate exit? 3-10 people generating $500K+ per year and/or building a valuable and desirable asset.
      • Big exit? Must ramp to tens of millions in sales per year and/or build something truly unique and valuable.
    • Financing Options
      • Bootstrapped. Always a good approach…
      • Friends & Family. Those who believe in you…
      • Angel Investors & VCs.
        • Have traction and need growth capital & advice
        • Have a track record
        • Have a killer idea and plan to execute on it