The document discusses revenue scenarios and financial planning for a Facebook app. It outlines potential revenue amounts from different user engagement levels, ranging from $400,500 to $1,780,000 annually. It also discusses increasing revenue through growing audience size and targeted ads. Costs are estimated to remain low initially, though the app must be intrinsically viral. Finally, it outlines financing options and goals for the app as a side project, lifestyle business, or large exit.

1. Facebook App Financials Ariel Poler April 3, 2008

2. Revenue Scenarios Large Lightweight Small Very Engaging Medium Very Engaging Medium Targeted cpm $ 0.50 $ 1.00 $ 1.00 $ 5.00 daily actives 750,000 25,000 100,000 100,000 pages per visit 3 25 25 10 pageviews 2,250,000 625,000 2,500,000 1,000,000 daily revenue $ 1,125 $ 625 $ 2,500 $ 5,000 annual revenue $ 400,500 $ 222,500 $ 890,000 $ 1,780,000