Ignite Corvallis 2 - Grassroots Stimulus Plan
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This is my Ignite Corvallis 2 talk about my idea for a Grass Roots Stimulus Plan. Delivered November 5th, 2009
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Ignite Corvallis 2 - Grassroots Stimulus Plan
- 1. Grassroots Stimulus Plan Flickr: maury.mccown
- 2. Flickr: stephanie marie sarah
- 3. Flickr: André Pipa
- 5. Word of Mouth In Real Life Reach Shelf Life +1 Mo. +2 Mo. +3 Mo. +4 Mo.
- 6. 2nd Best Purchasing Influencer? Flickr: JeanineAnderson Flickr: DanOCan Magazine/ Newspaper Articles Online Reviews Word of Mouth Advice From Salesman 1st 2nd 3rd Last
- 7. Word of Mouth Online Reach Shelf Life +1 Mo. +2 Mo. +1 Yr. +2 Yr.
- 10. A Small Percentage of Users Contribute the Most Content Web Users and Web Community – Oct. 22nd 2008 http://rubiconconsulting.com/downloads/whitepapers/Rubicon-web-community.pdf
- 11. Reviews On Yelp Locals / Non-Locals * Unscientific poll consisting of me counting reviews of a number of local businesses
- 12. We are motivated to post only when its really bad or really awesome (or funny) Share More OMG FTW* FAIL Share Less More Happy Less Happy *For The Win!
- 14. Yes, its free marketing…that’s the Stimulus part of it
- 15. If someone asked you for a good:
- 16. Coffee shop, Food cart, Chiropractor, School…
- 17. What would you recommend?
- 18. Why do you give to your charities?
- 19. Who do you trust?
- 22. Flickr: niclindh
- 23. Flickr: ajajayne
- 24. Flickr: ` B a r c a
- 25. Flickr: bookgrl
- 27. Thanks! Jason Prothero Twitter: @protherj
Editor's Notes
- No, I’m not talking about everyone grabbing a shovel and fixing the roads in the neighborhood…
- And I’m not asking you to buy more stuff or spend more money
- I’m talking about Word of Mouth. Its like the Holy Grail of marketing.
- If you ask someone you trust or know about which product, dentist, or service to use…you would probably use or buy what they recommended. Or at least try it out.
- Powerful, but not much reach. And the shelf life is pretty short.
- #2? Online Reviews. Stuff consumers do influences buying decisions more than things businesses do.
- Much longer life and thus touches WAAAAAY more people. Talk about businesses, people, services, charities, and organizations you like
- Just filler to let me finish
- Who has done at least 1 online review? OK, now who has done at least 20?
- We need more people contributing!
- We’re letting people who don’t even live here tell us what is best… what?
- Most people don’t post online unless its really cool or really bad
- This is the stimulus part. Talk about local businesses, people, organizations, charities online on your Blog, a review site, or comment on their blog
- Businesses have a part in this too
- Organizations need to listen to all of this great info out there. Good, bad, or somewhere in between.
- Think of it like a comment card. If someone had a great experience, don’t you want to know about it? What about a bad experience?
- Pour Gas on the fire! Thank people! Encourage the behavior! How?....
- Maybe offer something small like a gift card or a comment on their blog. You’re innovators, you’ll think of something.
- One thing a week? Think about what happened in the last week that was good. Maybe its something mundane or expected. But it was good. Talk about that.
- Thanks!