LWHRA - Strategic Marketing Skills for HR Professionals

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What is your brand differentiator? Do you have strategic marketing plan for your career?

There are so many topics on employee engagement, career development for employees, succession planning but what about our own HR career? What is your personal career plan for the next 3 to 5 years? You should have the answers to these questions as it pertains to your own career. However, we hear from many HR professionals the following statements: "I focused so hard on being a top contributor", "I didn't put in the time to get know others inside or outside my organization", "My executive management team doesn't notice me", or "I failed to build the essential strategic relationships that could help me transition to employment quickly once I lost my job."

Paul will present marketing techniques that will help set you apart from other HR professionals in your field and will help you develop your brand. By end of this presentation, you will know how to:

Develop a strategic plan for one's own HR career
Engage in an environmental scan leveraging tools and methods such as SWOT and Competitive Research to help with brand differentiation
Leverage advanced features of professional networking tools – such as LinkedIn – to engage and connect with industry leaders
Attendees of this presentation can expect to walk away with the strategic marketing skills essential for one's own HR career both internal and external to the organization. HR Professionals-in-transition can expect to learn strategic marketing skills that can significantly shorten their transition time.

Speaker/Presenter Bio: As a Seattle Times columnist and career transition consultant with ProLango Consulting Inc, Paul Anderson is considered a thought leader on professional relationships, career strategy, negotiations and communication. Most recognized in the Puget Sound, Anderson's work has been featured in national publications such as The Wall Street Journal, US News & World Report, USA Today and locally with KOMO 4, FOX Q13, The Seattle Times, and others.

Anderson has trained over 4,000 mid to late career professionals on how to transition quickly in this tough market and has worked with several hundred on changing industries or getting promoted through the corporate ladder. His company ProLango Consulting currently provides rapid outplacement 2.0 services to corporations and helps professionals-in-transition through public seminars, large career mixers and private coaching.

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  • LWHRA - Strategic Marketing Skills for HR Professionals

    1. 1. Strategic Marketing Skills for HR Professionalspresented by Paul Anderson, Columnist, Speaker, Career Strategist
    2. 2. What is the secret to career success?
    3. 3. Let’s get serious...
    4. 4. Three Key Ingredients• Competitive Analysis• Connect w/ Influencers• Visibility
    5. 5. Chapter IKnow thy competition
    6. 6. Who are the players?
    7. 7. National Research• Best-Selling Authors• Keynote Speakers (e.g. SHRM Conference)• Mentioned in Media (BusinessWeek, WSJ)
    8. 8. Best-Selling Authors
    9. 9. Keynote Speakers
    10. 10. Mentioned in Media
    11. 11. Now What?• Check out their websites (About Us)• Look at their LinkedIn profile• Research their blog or Twitter
    12. 12. Local Research• Word-of-Mouth (e.g. Carol Olsby)• LWHRA SHRM Speakers• Mentioned in Media (Seattle Times, KOMO)• Search Results from LinkedIn
    13. 13. Who am I up against?
    14. 14. Look them up
    15. 15. Look them up
    16. 16. Director of HR - Seattle
    17. 17. Here is your competition
    18. 18. Want to write abrilliant resume?
    19. 19. Want to choose asuccessful career track?
    20. 20. R&D
    21. 21. Look at their profiles
    22. 22. Look at their experience
    23. 23. Education completed
    24. 24. Which area can Ibecome an expert in?
    25. 25. Listen to Conversations• Media (National, Local)• Top Blogs, Twitter• LinkedIn Answers• LinkedIn Groups
    26. 26. Media Research
    27. 27. Blogs
    28. 28. Twitter
    29. 29. LinkedIn Answers
    30. 30. LI Group Discussions
    31. 31. What’s not being said?
    32. 32. You can be the expert in this area!
    33. 33. Table TopicWhere do you want to be in five years?
    34. 34. Chapter IIConnect w/ Influencers
    35. 35. Who has the power?
    36. 36. Connect w/ Influencers• Industry Leaders• Aspirational Contacts• Super Connectors
    37. 37. How to reach outwithout getting marked as “spam”?
    38. 38. No Elevator Pitches!
    39. 39. Become interested in them first!
    40. 40. Try introductions
    41. 41. Mutual contacts?
    42. 42. Recognize anyone here?
    43. 43. If you have to cold call...
    44. 44. Flatter them (genuine)
    45. 45. Table Topic Make a list of tenpeople you need to connect with * * Both internal and external to your organization.
    46. 46. Chapter IIIBecome visible
    47. 47. Visibility• Social Media• Traditional media• Public speaking• Writing white papers or articles• Strategic volunteering• Blogging, Tweeting, and Podcasting
    48. 48. Review• Know thy competition• R&D• Connect w/ Influencers• Engage in self-promotion
    49. 49. One more thing...
    50. 50. You can transform your life...
    51. 51. By transforming your career
    52. 52. Questions?Paul Andersonpaul@prolango.com@prolango | www.linkedin.com/in/prolangoVisit www.prolango.comfor Seminars, Workshops, Career Mixers

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