1. CASE STUDY
HoneyBaked Prepares Employees To Be the World’s Best
“From the initial idea meeting to writing the script, production and editing, Projections’ team was
extremely competent and professional, which resulted in the best holiday video series we have created
to date. What impressed us most was Projections’ ability to take our initial thoughts and capture our
vision to deliver our message in the precise format that is consistent with HoneyBaked’s culture.”
-Ami Huff, Director, Training & Communication
HoneyBaked Ham Company
Executive Summary Organization
Known for their expertly prepared, high quality hams, the The HoneyBaked Ham
HoneyBaked Ham Company needed to update and streamline Company
their employee training to quickly and effectively train people
during the busy holiday season. With a majority of their business
conducted during a 6-week holiday period, HoneyBaked Ham Solution Implmented
requires employee training that is focused on developing Fully Custom Series of
employees that are well-trained to deal with the daily chaos. Training Videos, featuring up-
Additionally, many members of the HoneyBaked team are young, to-date policies and production
seasonal employees. The management at Honey Baked Ham
standards
expects new employees to be excited and confident about their
duties in order to give the customer the best experience possible.
Employee training, in the area of food preparation and safety, as
well as customer service, is of vital importance for the success of Benefits
the HoneyBaked Ham Company. • Consistent and clear training
for all employees
About HoneyBaked Ham • Easy-to-follow explanations
Specializing in spiral-sliced hams, The HoneyBaked Ham
and visuals
Company opened the doors of the first store in October of 1957.
Owner Harry Hoenselaar utilized his unique spiral-slicing machine,
• Appealed to target audience
and he also developed an extraordinary process for curing, slow
cooking and glazing each ham. The result was a delicious and
• More effective use of time
easy-to-serve ham.
spent on the training process
From that one store in Detroit, The HoneyBaked Ham Company
has grown to include hundreds of corporate retail stores
nationwide, and has recently acquired another major ham retailer
– Heavenly Ham. Today, led by Harry’s granddaughter, Linda Van
Rees, The HoneyBaked Ham Company of Georgia continues to
provide customers with the best products available
Making Training Accessible & Engaging
For Projections produced a multi-award winning training video
that appealed to HoneyBaked Ham’s relatively young target
audience by featuring a short series of humorous training vignettes www.projectionsinc.com

2. CASE STUDY
HoneyBaked Prepares Employees To Be the World’s Best
on issues that could arise while working for the company. The
training video included an upbeat narrator and clear on-screen
visuals about HoneyBaked’s products, service philosophies, and
productions standards. The humor and relaxed narrators hold the
employees’ attention, while the short vignettes allowed them to
quickly understand the main points of each topic.
Projections
Becoming the “World’s Best”
By making an investment in training and motivating employees, Projections is arguably the
the HoneyBaked Company is able to maintain the high quality of foremost provider of employee
their products and customer service as well as the quality of the communication resources to
work experience. The human resource staff felt the videos were North American companies.
a more productive use of time spent on the training process. New
employees gained important information communicated to them in With capabilities ranging from
an engaging and easy-to-understand format. custom video to websites
and interactive eLearning,
Projections has been serving
the communication needs of
companies large and small
since 1979 by providing all
services from consulting
to scriptwriting, producing,
editing, graphic design and
more in-house.
Over the last 30 years,
Projections has crafted the
right message in the right
medium for thousands of
corporations and millions of
employees.
www.projectionsinc.com