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CASE STUDYYMCA Takes New Hire Orientation to the Next Level“I just wanted to take the time to tell you how wonderful there...
CASE STUDYYMCA Takes New Hire Orientation to the Next Leveltime-consuming and required the physical presence of multiplema...
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YMCA Takes New Hire Orientation to the Next Level


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YMCA Takes New Hire Orientation to the Next Level

  1. 1. CASE STUDYYMCA Takes New Hire Orientation to the Next Level“I just wanted to take the time to tell you how wonderful thereception was yesterday. The employees actually gave a resoundinground of applause! You did an exceptional job, and we are verygrateful to you for pulling together such a professional product.Again, thank you for your insight and attention to detail.” -Velma Williams, Vice President, Leadership Development, Birmingham YMCAExecutive Summary OrganizationWith a young and often seasonal workforce, the Birmingham Birmingham, Alabama YMCAYMCA was challenged to provide consistent and meaningfulinformation during the onboarding process without taking awayfrom the important work that needed to be done by these new Solution Implmentedemployees. Similarly, the Y’s management did not feel that every Fully Custom New Hire VIdeoexisting employee had been given a proper introduction to working Orientation, delivered viaat the YMCA. The goals for this new process included elevating DVD and the internet withthe Birmingham YMCA’s employer brand in order to recruit the compliance employees in the area. BenefitsAbout the Birmingham YMCA • Reduction in time spent inFounded in 1884, the mission of the YMCA is to put Judeo- the onboarding processChristian principles into practice through programs that buildhealthy spirit, mind, and body. YMCA programs guide youth, enrich • Maintenance of the YMCA’sfamilies, enhance health and promote intercultural understanding. brand as an employer ofUnderlying every program is a focus on four key values: caring, choicehonesty, respect and responsibility. Presently, the BirminghamYMCA has 13 branches and facilities that circle the metropolitan • Consistent informationarea. provided to all employeesEstablishing A Reputation as an Employer of Choice • Accessibilty anywhere thereWith accelerated growth brought on by the purchase of four is an internet connectionbranches of SportsFirst from the Baptist Health Systems in theprevious year, the Birmingham YMCA accepted the challenge • Reduction in paperworkof assimilating two corporate cultures. With this forward-thinkinggrowth strategy, it became clear that the employee orientation • Consistent and effectiveprocess had to change. With so many employees located in compliance reportinga geographically diverse area in need of a comprehensiveonboarding process, the YMCA needed to approach orientation ina new way.In order to develop their new onboarding process, one thatworked for both management and for new employees, the YMCAhad to examine both the process and the information that wasbeing delivered. Their existing orientation program was extremely
  2. 2. CASE STUDYYMCA Takes New Hire Orientation to the Next Leveltime-consuming and required the physical presence of multiplemanagers, Vice Presidents and other personnel to properlywelcome new employees. Gaps in the availability of thesepresenters led to inconsistent orientations, and left those in chargeof the new hire process with conspicuous holes in the training.“Living The Mission” ProjectionsAddressing the inconsistencies and gaps in employee knowledgewas the first goal. To overcome these issues, Projections helped Projections is arguably thethe YMCA develop a new video orientation “Living the Mission,” foremost provider of employeethat truly brought the YMCA’s values to life. Like everything the communication resources toYMCA does, the video was built on the mission of building healthy North American companies.spirit, mind and body for all. By showcasing the ways in which theYMCA impacts the community, the video orientation demonstrated With capabilities ranging fromthe YMCA’s philosophy of “Strong Kids, Strong Families, Strong custom video to websitesCommunities.” and interactive eLearning, Projections has been servingOnline Delivery & Compliance Tracking the communication needs ofThe message was carefully crafted to encourage employees to companies large and smallparticipate in the many community programs the YMCA offers, since 1979 by providing allreinforcing the sense that employees are part of something services from consultinglarger than just the job itself. The video was then delivered via to scriptwriting, producing,DVD to existing employees, and was also made available to new editing, graphic design andemployees online, with a trackable completion exercise. This more in-house.trackable compliance reduced paperwork and guaranteed thateach and every employee had received a consistent introduction Over the last 30 years,to the YMCA’s core values and culture. Projections has crafted the right message in the right medium for thousands ofLearn More corporations and millions ofVisit the Birmingham YMCA’s Website: employees.