This document outlines the goals and sales pitch of a Cutco sales representative. It includes the following key points: - The representative's goals are to pay off student loans, raise money for a microfinancing nonprofit called Lending Peace, afford living expenses in Seattle, and get promoted at Cutco by earning $30,000 in career sales. - Cutco is a family-owned company that has been in business since 1949 selling high-end cutlery. Their knives are made in the US and have a lifetime guarantee. - The representative promotes Cutco knife sets at various price points, from a small homemaker set to a large ultimate set. They emphasize that Cutco knives make great gifts

2. My Goals
 Pay off my student loans
 Raise money for Lending Peace
(see next slide)
 Afford living expenses in Seattle
 Get promoted to Field Sales Manager ($30,000 in
career sales) by the end of Summer 2012

3. First Things First – What You’re Helping
 Lending Peace – A micro-financing non-profit
organization that helps small business owners
in developing countries
Official Lending Peace Website
 Me earning an All-American Scholarship for
Sales
 Me earning a textbook scholarship from
getting referred to family and friends for a
presentation

4. Company Info
 In business since 1949
Fun fact- my grandmother owns a Cutco knife from 1952: her favorite knife
up until she bought a new Cutco knife from me this year.
 $200 Million worth of annual sales to over 15 Million
customers
 All based on word-of-mouth
 #1 brand of high-end cutlery in the United States
 All knives made in the U.S. in Olean, NY
The Official Cutco Youtube Channel

5. Some Examples:
 Peeler
 Removable Blade
 Potato Eye Remover
 Pizza Cutter
see it in action
 Ice Cream Scoop
see it in action
 Garlic Press
see it in action
 Super Shears
see them in action

6. Problems With Common Knives

7. The Official Cutco Youtube Channel

8. Cutting Boards
 Wood:
 Does let the knife cut in
 Unsanitary – absorbs  Cutco Polypropylene:
moisture, bacteria, odors,
blood  Does let the knife cut in
 Plastic:  Completely Sanitary
 Does let the knife cut in  Does not create shavings
 Sanitary
 Creates plastic shavings that
 Has a edge to catch juices
can get into food  S, M, L are stackable
 Granite/Glass:  Fit plates underneath M
 Sanitary and L
 Does not let the knife cut in,
damages blade

9. Knives
 Trimmer
The Trimmer Demonstration
 Paring Knives
The Three Types of Paring Knives in Action
 Slicer
The Slicer in All its Glory

10. Leather and Rope
• The
. Comparison Rope
Cutting Test
• Comparing
. Cutting
Leather
The reason why it
cuts so well is that
it isn’t a serrated
edge. It is…

11. The CUTCO Double-D Edge!

12. the
FREE Sharpening Anytime!

13. The Small Set "The Homemaker Set"
 Paring Knife – 2-3/4”
 Petite Chef – 7-5/8”
 Trimmer
 Petite Carver – 6-3/4”
 Turning Fork
 Carver – 9”
 Carving Fork
 Slicer – 9-3/4”
 Butcher Knife
 Spatula Spreader
 8x Table Knives
 Oak or Cherry Homemaker Block
 Medium Polypropylene Cutting Board
 Straight Edge Sharpener
 User Guide

14. The Medium Set "The Signature Set"
 EVERYTHING in the Small Set
 10 Table Knives  Customer Favorites:
 All 3 Cutting Boards
 Hardy Slicer (Personal Favorite)
 Oak or Cherry Signature Block
 Petite Santoku – 5”
 Traditional Cheese
Knife (Micro-D
Edge)
 Super Shears

15. The Large Set "The Ultimate Set"
 EVERYTHING in the Medium Set
 12 Table Knives
 All 3 Cutting Boards
 All Specialty Knives
 Paring Knife – 4”
 Petite Slicer – 7-3/4”
 Santoku Knife – 7”
 Vegetable Knife
 Cleaver w/ Leather Sheath
 Boning Knife
 Salmon Knife
 Oak or Cherry Ultimate Block

16. Why Cutco is an Investment
 You or anyone else that ever owns it is backed by the
FOREVER GUARANTEE
 Free sharpening whenever you request
 Thermo-resin handles, nickel-silver rivets, 440 Grade A
Surgical Steel blades, 1810 Stainless Steel Flatware; high
quality Materials that won’t diminish in value or
performance over time
 One good knife will replace 50 common knives in a lifespan
 You will never have to buy knives again!

17. Why Cutco Makes The Perfect Gift
 Perfect for weddings, moving out, birthdays,
anniversaries, etc.
 Because:
 Almost all knives, gadgets, flatware, etc. can be custom
ENGRAVED
 90% of all gifts end up getting used up or never getting
used
 Cutco will get used everyday so the recipient will never
forget who gave it to them

18. Building Your Wish List
 If everything were free, what would fit
your cooking/sporting/gardening
needs and desires?
 What would family and friends
appreciate as gifts that last forever?

19. Wish List
 Sets
 Specialty Knives (Ultimate Set Knives)
 Santoku-Style Knives
 Table Knives (Alone, in Gift Box or in Block)
 Flatware (Spoons, Forks, Etc. All in 1810 Stainless Steel)
 Gift Sets
 Entertainer Pack (Most popular – includes Pizza Cutter, Ice Cream Scoop,
Peeler, Cheese Knife)
 Baking Tools
 Kitchen Tools
 Cutting Boards, Straight Edge Sharpener, Garlic Press, Super Shears
 BBQ Tools
 Pocket Knife
 Hunting Knives
 Fisherman Solution / KA-BAR Explorer Knife
 Garden Tools
 Low-Moisture Premium Cookware

20. Henckels – Another High-End Cutlery Brand
 Similar, but…
 There’s No
Forever
Guarantee
 They Need
Constant Re-
sharpening
 THAT’S FIVE
KNIVES FOR
$3,599.95!

21. Prices and Special Deals
 Buying from me is cheaper than
buying online because I can get you
specialized deals and discounts.
 Send me your wish list and I can get
back to you with the custom
prices/deals! I assure you they won’t
be as over-priced as those Henckels
Knives.

22. Thank You!