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What are the important brand architecture decisions in developing a branding strategy

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Sameer Mathur
Sameer Mathur

Brand Architecture

Business
1 of 18
DECISIONS
What Is
Brand Architecture is the structure of brands within and organisational identity. It defines the hierarchies within an organisation
F I R M
Firm uses established brand to introduce a new product
LINE EXTENSION Extension within the same category
CATEGORY EXTENSION Extension in a different category Automobiles Motorcycles Snow blowers Lawn mower
Branding Decisions
Use of individual or separate family brand names
Use of an umbrella corporate or company brand name
Manodhar Allu National Institute of Technology, Jamshedpur.

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