In these times where anyone can set up their own WordPress website and overseas freelancers are undercutting rates, it’s easy to doubt whether you can charge enough or find enough clients to make a living.
Maybe you’ve raised your fees, but find yourself giving discounts or doing a lot of extra work for free. Maybe you know you need to raise your rates to support yourself and your family, but can’t get yourself to do it.
The truth is there are two components to having a highly successful web design business. You have to do the “outer” work of setting up the best systems, knowing the best tools to use, marketing your services, and, of course, developing strong design skills. These are the mechanics of a successful web design business.
At the same time, you must address the “inner” side of a being a successful business owner – overcoming the internal barriers and limiting beliefs that hold you back. Raising your fees, and having clients be excited to pay them, requires a transformation in the way you think about yourself, your business, your clients, and the true value you provide.
In this session we’ll discuss the five critical elements every web designer must deal with in order to raise their fees confidently and successfully. I’ll share the inside scoop about what really happens when you raise your fees, plus let you in on some secrets to solving the question of value in the minds of your clients.
This session is specifically for web designers building a business (or wanting to) using WordPress as the cornerstone.
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How to Raise Your Web Design Fees - and Get Them
1. How to Raise Your Web Design Fees
– Charge What You’re Worth
and GET It!
Nina East
@ninaeast
WebDesignProfitSecrets.com
WordCamp Raleigh 2012
2. You CAN make a great living as
a WordPress web designer.
Clients
Uplevel Revenue
Training
Freedom &
Coaching
Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012
3. #1 Problem that gets in the way for
business owners?
Their Mindset.
How does this show up for web
designers?
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
4. Two Essential Mindset Shifts
You are a BUSINESS OWNER.
Stop trading time for dollars.
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
5. What happens when you raise your fees?
• More confidence about what you do
• People take you more seriously
• You attract better clients
• You show up more powerfully
• Clients get better results from their sites
• You can invest in your own training & coaching
• Stabilize your cash flow
• More Freedom!
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
6. The DECISION to raise
your fees comes
first, before you find the
clients.
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
7. 5 Step System for Raising Your Fees
Step 1: Who You Are & What You Do
Step 2: Getting Clear About Your
Money Set Point
Step 3: Getting Clear About Your
Value & Eliminating Self Doubt
Step 4: Designing Packages
Step 5: Making It Easy to Say YES!
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
8. Step 1: Who You Are & What You Do
• IDENTITY
• COURAGE
• STRONG ENOUGH WHY
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
9. Step 2: Getting Clear About Your
Money Set Point
• Money Tracking
• Money Set Point
• Raising Your Money Set Point
Download money tracking sheet at
webdesignprofitsecrets.com/moneytracker
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
10. Step 3: Getting Clear About Your
Value & Eliminating Self Doubt
Benefits, not features.
Questions to consider:
• What results are they looking for?
• What will it help them accomplish?
• How will they measure their results?
• What are the consequences of NOT having these
results?
• What will reaching their goals mean for them?
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
11. Step 3: Getting Clear About Your
Value & Eliminating Self Doubt
What is the value YOU provide?
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
12. Step 4: Designing Packages
• Stop trading time for dollars
• Making it easy to say yes
• Gives people a clear choice…which often
results in a customized – more lucrative –
contract
• Helps you set boundaries
Tip: How do you get paid?
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012
13. Step 5: Making It Easy to Say Yes
Your goal is to engage the client at an emotional
level, as well as a rational level, so they feel great
about saying Yes to you.
Testimonials Portfolios Bonuses
Fast Action Incentives Referrals
Other ways?
Nina
East, WebDesignProfitSecrets.com, WordCa
mpRaleigh 2012