At the last session of the 18th National PR Congress last 22 to 23 September 2011, the plenary expounded on the question of integrity in the digital space.
For all its dynamic opportunities, the Philippine digital space is largely unregulated and risky. The challenge is discovering a way to build a culture of integrity and transparency in the way users digitally share information so that audiences continue to trust the space and are guided accordingly by the information they receive.
The session identified current concerns in the way users are digitally sharing information, including the risks of spreading unconfirmed data and reports. Experts shared some ethical considerations and imperatives in the use of internet pages, social networking sites, and mobile platforms.
Topic Presenter and Moderator:
Mr. Brad Geiser , Managing Director of GeiserMaclang Marketing Communications, Inc.
Topic Discussants:
Mr. Tonyo Cruz, Blogger
Dr. Donald Patrick Lim, Managing Director, MRM Worldwide
Mr. Hans Roxas-Chua, CEO of BlueBlade Technologies, Inc.
Ms. Janette Toral, Community Owner, DigitalFilipino Club
PR Congress 2011 | Plenary 7 - Building a Digital Culture of Integrity
1. re-‐imagine
GeiserMaclang
Communications, Inc.
A Transformative Marketing Company
GeiserMaclang is a globally–awarded industry innovator of
marketing & communication strategies.
9. We are not loved
Jilly
Kitzinger,
Wri:ng
History?
10. We are not trusted
My
stance
is
unchanged,
and
I'm
unaware
of
any
serious
disagreement
on
this
issue.
…Focus
more
precisely
on
what
is
actually
problema:c:
paid
advocacy.
PR
firms
should
never
edit
Wikipedia
on
behalf
of
clients,
other
than
posAng
to
the
talk
pages.
It
is
wrong
and
a
serious
violaAon
of
the
trust
of
the
community
to
do
something
like
that.
-‐-‐
Wikipedia
is
beKer
off
without
the
random
rare
arAcle
on
a
Vietnamese
pop
star,
if
the
cost
is
to
allow
for
an
extremely
dangerous
and
plainly
corrupt
means
of
geHng
it.-‐-‐Jimbo
Wales
Jimmy
Wales,
Wikipedia
Founder,
August
30-‐31th
2011
