2. HPCL- ABOUT US
• Government of India enterprise of Navratna Status
• Fortune 500, Forbes 2000 Company
• Annual Turnover of 215,950 Crores INR (2011-12)
• Market share improvement for 9 consecutive years in Petrol
and for 8 years in Diesel sales.
• Winners of … awards
3. THE PROPOSAL
• HPCL has over 12000 outlets placed at strategic locations through out the country.
• In most of the outlets , we have segregated spaces for Allied Retail Business by our
Business Partners.
• Your Company, after entering into an agreement, could open its outlets and/or place
its kiosks at any of these outlets through out the country.
• If ready space is not available, it may be made so, depending on the requirements
of Your Company, and the availability of resources with HPCL.
• Just one agreement needs to be signed in order to gain access to all the spaces
HPCL has to offer, all over India.
4. WHY HPCL?
• Wide reach across the country
• More than 12000 outlets covering all major cities, towns and highways.
Outlets are located in strategic points.
• A preferred fuel brand.
• Huge Captive Customer Base.
• High footfalls
• Offering one stop shop to customers for their other-than-fuelling-needs.
5. FOR COMPARISON…
• India has a lot of untapped potential in the Non
Fuel revenue segment.
• Statistical comparison of Non Fuel Revenue to
Oil Marketing Companies
• US Revenue: 38.6%
• France: Revenue: 28%
• India: Revenue: 6%
• Retailing at petrol pumps is a successful trend
overseas, whereas in India, the trend is quickly
picking up.
6. VARIOUS NON-FUEL ACTIVITIES AT HPCL OUTLETS
• ATMs
• Eateries/ Restaurants
• Convenience Stores
• Specialty Stores
• Book Stores
• Gift Shops
• Florists
• Tyres, Batteries, Accessories
• Insurance
• Vehicle Care Centers
7. OFFERING
• We offer our captive customer base and our retail network
• Provide space for your store at our retail outlets
• Provide space for your product promotion at our Retail Outlets
• Provide space for visibility of your brand at our outlets
Win-Win situation for your Company, HPCL and customers!
8. ROLE OF HPCL
• Share network data and help map the HPCL retail outlets to the
locations required by you.
• Carving out the required space.
• Provide power and water connections
• Provide limited parking for the duration of the transaction
• Allow un-obstructed view of placed hoardings of your brand
9. WHAT’S IN IT FOR YOUR COMPANY
• Refueling stations at strategic locations across India would help in your
expansion
• Excellent reach and connectivity offered, as our retail outlets are at strategic
locations, through out the country covering all major cities and highways
• Petrol Pumps witness high number of footfalls, excellent to increase your
brand awareness.
10. WHY OPEN UP AT A PETROL PUMP AND NOT A
CONVENTIONAL STORE?
• Petrol Pumps witness an incomparably high number of footfalls. It would boost your
brand awareness immensely!
• Streamlining operations: Petrol pumps are adjacent to major and wide roads, unlike
the conventional stores which are tucked away in the interior, sometimes
inaccessible even by a two wheeler.
• Outreach: You would be closer to your customers, and the customers would be
close to you. Coupled with the increased brand awareness, your sales should
witness a spike.
• Security: Petrol Pumps are manned 24x7. Water and electricity connections are
also stable and consistent.
• Petrol Pumps are landmarks themselves! People would name your store to help
others navigate. This is the closest to word-of-mouth a store can get you!
12. FOR RETAIL BUSINESS OPPORTUNITIES IN NORTH ( DELHI, HARYANA, PUNJAB, CHANDIGARH
,HIMACHAL, J&K )
PLEASE CONTACT :
• P. P. Ganguly
Chief Manager- Allied Retail Business (ARB), Branding and Training
Hindustan Petroleum Corporation Limited ( North Zone )
8th Floor, SCOPE Minar, North Tower
Laxminagar District Centre, Delhi – 110092
(email: ppganguly@hpcl.co.in , Mob : 9899570650 ,
Landline : 011-22013982, 011-22408107)
