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Arb gen ppt

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  • 1. RETAIL BUSINESS OPPORTUNITIES IN HPCL OUTLETS
  • 2. HPCL- ABOUT US • Government of India enterprise of Navratna Status • Fortune 500, Forbes 2000 Company • Annual Turnover of 215,950 Crores INR (2011-12) • Market share improvement for 9 consecutive years in Petrol and for 8 years in Diesel sales. • Winners of … awards
  • 3. THE PROPOSAL • HPCL has over 12000 outlets placed at strategic locations through out the country. • In most of the outlets , we have segregated spaces for Allied Retail Business by our Business Partners. • Your Company, after entering into an agreement, could open its outlets and/or place its kiosks at any of these outlets through out the country. • If ready space is not available, it may be made so, depending on the requirements of Your Company, and the availability of resources with HPCL. • Just one agreement needs to be signed in order to gain access to all the spaces HPCL has to offer, all over India.
  • 4. WHY HPCL? • Wide reach across the country • More than 12000 outlets covering all major cities, towns and highways. Outlets are located in strategic points. • A preferred fuel brand. • Huge Captive Customer Base. • High footfalls • Offering one stop shop to customers for their other-than-fuelling-needs.
  • 5. FOR COMPARISON… • India has a lot of untapped potential in the Non Fuel revenue segment. • Statistical comparison of Non Fuel Revenue to Oil Marketing Companies • US Revenue: 38.6% • France: Revenue: 28% • India: Revenue: 6% • Retailing at petrol pumps is a successful trend overseas, whereas in India, the trend is quickly picking up.
  • 6. VARIOUS NON-FUEL ACTIVITIES AT HPCL OUTLETS • ATMs • Eateries/ Restaurants • Convenience Stores • Specialty Stores • Book Stores • Gift Shops • Florists • Tyres, Batteries, Accessories • Insurance • Vehicle Care Centers
  • 7. OFFERING • We offer our captive customer base and our retail network • Provide space for your store at our retail outlets • Provide space for your product promotion at our Retail Outlets • Provide space for visibility of your brand at our outlets Win-Win situation for your Company, HPCL and customers!
  • 8. ROLE OF HPCL • Share network data and help map the HPCL retail outlets to the locations required by you. • Carving out the required space. • Provide power and water connections • Provide limited parking for the duration of the transaction • Allow un-obstructed view of placed hoardings of your brand
  • 9. WHAT’S IN IT FOR YOUR COMPANY • Refueling stations at strategic locations across India would help in your expansion • Excellent reach and connectivity offered, as our retail outlets are at strategic locations, through out the country covering all major cities and highways • Petrol Pumps witness high number of footfalls, excellent to increase your brand awareness.
  • 10. WHY OPEN UP AT A PETROL PUMP AND NOT A CONVENTIONAL STORE? • Petrol Pumps witness an incomparably high number of footfalls. It would boost your brand awareness immensely! • Streamlining operations: Petrol pumps are adjacent to major and wide roads, unlike the conventional stores which are tucked away in the interior, sometimes inaccessible even by a two wheeler. • Outreach: You would be closer to your customers, and the customers would be close to you. Coupled with the increased brand awareness, your sales should witness a spike. • Security: Petrol Pumps are manned 24x7. Water and electricity connections are also stable and consistent. • Petrol Pumps are landmarks themselves! People would name your store to help others navigate. This is the closest to word-of-mouth a store can get you!
  • 11. HPCL’S VARIOUS BUSINESS ASSOCIATES
  • 12. FOR RETAIL BUSINESS OPPORTUNITIES IN NORTH ( DELHI, HARYANA, PUNJAB, CHANDIGARH ,HIMACHAL, J&K ) PLEASE CONTACT : • P. P. Ganguly Chief Manager- Allied Retail Business (ARB), Branding and Training Hindustan Petroleum Corporation Limited ( North Zone ) 8th Floor, SCOPE Minar, North Tower Laxminagar District Centre, Delhi – 110092 (email: ppganguly@hpcl.co.in , Mob : 9899570650 , Landline : 011-22013982, 011-22408107)
  • 13. THANK YOU