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Ford and the World Automobile Industry Presented By: ShallyRathi Vijay Sangtani Anuj Jain PoojaArora
About The Company Founded June 16, 1903 Founder – Henry Ford Headquarters Dearborn, Michigan, United States Products-Mainstream/Performance vehiclesAutomotive parts Ford is currently the world's fourth largest automaker
Crisis in Automobile Industry Effect of 2008 oil price shock  Crash of the credit markets Pressure to produce fuel efficient model Overburdened Health insurance cost
 Issues of Ford 1) Internal Issues: Lack of Dialogue Inadequate Cooperation Weak accountability Cross functional Conflicts 2) Excess Capacity 3) Inflexible Work Practices 4) Slow New Product Development 5) Erratic Decision Making
SWOT Strengths: Strong Ford Asia, Africa and Ford Mazda operations Growing Ford Europe and PAG Profitable Financial services division  Weakness: Weakening North American automotive operations Tarnished brand image Large unfunded pension and other obligations
Opportunities: Innovations Hybrid vehicles Continuing to expand globally    Threats: Rising fuel prices Growth of competitors Rising supply cost
PURCHASE DECISION MAP FIRM /BUSINESS UNIT FORD INFLUENCER Car magazine, reviews Car TV and radio shows Environmental Activist Groups, Calcars.org Governments and government agencies DIRECT CUSTOMER DEALERSHIP, FLEET  AND CAR RENTAL COMPANIES DEALERSHIP, FLEET  AND CAR RENTAL COMAPNIES OTHER FIRM /BUSINESS UNITS GM, TOYOTA. CRYSLER,HONDA ENDUSERS CUSTOMERS/DRIVERS
FIVE FORCE ANALYSIS OF AUTOMOBILE INDUSTRY
SUPPLIER POWER : ,[object Object]
 Presence of substitute inputs
 Supplier concentration
THREAT OF THREAT OF SUBSTITUTESSwitching costs Buyer inclination to substitute Price-performance trade-off of substitutes Rivalry BARRIERS TO ENTRY ,[object Object]
 Economies of scale
 Brand IdentityDEGREE OF RIVALRY Product differences -Switching costs -Brand identity  BUYER POWER Buyer information Brand identity Price sensitivity
Automotive Segments
Competitive Analysis

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Ford - Analysis

  • 1. Ford and the World Automobile Industry Presented By: ShallyRathi Vijay Sangtani Anuj Jain PoojaArora
  • 2. About The Company Founded June 16, 1903 Founder – Henry Ford Headquarters Dearborn, Michigan, United States Products-Mainstream/Performance vehiclesAutomotive parts Ford is currently the world's fourth largest automaker
  • 3.
  • 4. Crisis in Automobile Industry Effect of 2008 oil price shock Crash of the credit markets Pressure to produce fuel efficient model Overburdened Health insurance cost
  • 5. Issues of Ford 1) Internal Issues: Lack of Dialogue Inadequate Cooperation Weak accountability Cross functional Conflicts 2) Excess Capacity 3) Inflexible Work Practices 4) Slow New Product Development 5) Erratic Decision Making
  • 6. SWOT Strengths: Strong Ford Asia, Africa and Ford Mazda operations Growing Ford Europe and PAG Profitable Financial services division Weakness: Weakening North American automotive operations Tarnished brand image Large unfunded pension and other obligations
  • 7. Opportunities: Innovations Hybrid vehicles Continuing to expand globally Threats: Rising fuel prices Growth of competitors Rising supply cost
  • 8. PURCHASE DECISION MAP FIRM /BUSINESS UNIT FORD INFLUENCER Car magazine, reviews Car TV and radio shows Environmental Activist Groups, Calcars.org Governments and government agencies DIRECT CUSTOMER DEALERSHIP, FLEET AND CAR RENTAL COMPANIES DEALERSHIP, FLEET AND CAR RENTAL COMAPNIES OTHER FIRM /BUSINESS UNITS GM, TOYOTA. CRYSLER,HONDA ENDUSERS CUSTOMERS/DRIVERS
  • 9. FIVE FORCE ANALYSIS OF AUTOMOBILE INDUSTRY
  • 10.
  • 11. Presence of substitute inputs
  • 13.
  • 15. Brand IdentityDEGREE OF RIVALRY Product differences -Switching costs -Brand identity BUYER POWER Buyer information Brand identity Price sensitivity
  • 17.
  • 19. TQM Japan West deals with quality of people customer-oriented upstream process-oriented, aimed at improving  the total performance company-wide, everybody's responsibility deals with quality of products manufacturer-oriented downstream product-oriented, aimed at detecting and eliminating defective parts responsibility of quality control managers
  • 20. Measures for Revival Restructuring Cancellation of bonuses for management employees America first Going green for real at a realistic price 80% funding for hybrid or full electrical vehicle Slimming and trimming
  • 21. Current Outlook Early signs of stabilizing in the US market share Uses cash from its global automotive operations Enough liquidity without additional funding S&P gives CCC+ credit rating Tender offer to reduce its debt by 38% contract with UAW leading to insourcing Ford FOCUS and ESCAPE - two of the top eight in Cash for Clunkers program Competitive access to capital at Ford Capital  
  • 22. Recommendations Continued salaries cut Steady execution of company’s product introductions Continued discipline in the company’s production/inventory strategy Outsourcing