Twitter 101

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Learn how to get started with Twitter and use it successfully in your business. @shaneadams and @ppadley slides discuss the tools you need to manage your Twitter identity and build your online reputation.

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  • Different than other social networks as your goal on Twitter is to have friends as well as strangers follow you. Your influence grows as your circle of followers grows.
  • Has 35 Twitter accounts @ http://www.dell.com/twitter Tweeting generated them over $1 million in revenue in 2007 & 2008.
  • It will generally take about 3 months to really “get it” Ask your friends or coworkers for their favorites Use Twitter’s suggestion wizard to follow people with similar interests
  • It will generally take about 3 months to really “get it” Ask your friends or coworkers for their favorites Use Twitter’s suggestion wizard to follow people with similar intere If someone follows you, check them out before you follow them back sts
  • It will generally take about 3 months to really “get it” Ask your friends or coworkers for their favorites Use Twitter’s suggestion wizard to follow people with similar interests
  • It will generally take about 3 months to really “get it” Ask your friends or coworkers for their favorites Use Twitter’s suggestion wizard to follow people with similar interests
  • It will generally take about 3 months to really “get it” Ask your friends or coworkers for their favorites Use Twitter’s suggestion wizard to follow people with similar interests
  • Twitter 101

    1. 1. 101   Patrick  Padley  (@ppadley)  with  Shane  Adams  (@shaneadams)  from  AMC   #SMCKC  
    2. 2. What  are  we  going  discuss?   !  What  is  TwiCer?     !  How  to  use  it?   !  For  businesses   !  Personal  branding   !  Wrap  up  and  Q&A   #SMCKC  
    3. 3. A briefhistory lesson #SMCKC  
    4. 4. 200M users 95M tweets per day#SMCKC  
    5. 5. What  is  TwiCer?  !  A  real-­‐Jme  informaJon  network  !  At  the  heart  of  TwiCer  are  small   bursts  of  informaJon  called  Tweets  !  Each  Tweet  is  140  characters  long  !  Small  size  but,  you  can  share  a  lot   with  a  liCle  space   #SMCKC  
    6. 6. What  is  TwiCer?   hCp://www.youtube.com/watch?v=ddO9idmax0o   #SMCKC  
    7. 7. How  is  it  different  than...   ! Email  –  Email  is  private,  conversaJon  is  restricted  to   specific  recipients.     ! Instant  Messaging  –  IM  is  typically  one  person  talking   to  another  in  a  private  conversaJon.     ! Blogging  –  Blog  posts  are  typically  much  longer  than   140  characters,  take  Jme  to  write,  and  are  less   interacJve   ! Facebook  –  You’re  generally  culJvaJng  relaJonships   with  already  established  friends.  TwiCer  is  about   interacJng  with  new  people  you  find  interesJng   #SMCKC  
    8. 8. Se`ng  up  a  TwiCer  Account   #SMCKC  
    9. 9. Before  You  Sign  Up  !  What’s  my  objecJve?  !  How  do  I  want  to  present  myself?  !  Should  I  use  it  to  build  my  personal   or  my  professional  network?    !  Choose  a  username  based  on  your   answers  above   #SMCKC  
    10. 10. Business  Cases  !  Awareness  !  Lead/Sales  !  RetenJon/Up-­‐sell  !  Customer  Service  !  Track  ROI  !  IntegraJon  with   MarkeJng   #SMCKC  
    11. 11. Set  up  an  account  ! Write  a  search  friendly  bio    !  Use  your  profile  to  drive   traffic  to  website  !  Use  an  idenJfiable  photo   that  is  consistent  with  your   other  social  networks  !  ProtecJng  your  tweets  vs.   making  them  public   #SMCKC  
    12. 12. Anatomy  of  TwiCer   #SMCKC  
    13. 13. Anatomy  of  a  Profile   #SMCKC  
    14. 14. Anatomy  of  a  Profile   #SMCKC  
    15. 15. Anatomy  of  a  Profile   #SMCKC  
    16. 16. Anatomy  of  a  Tweet   #SMCKC  
    17. 17. PracJcal  Uses   #SMCKC  
    18. 18. How  to  use  TwiCer?  You  can  post  your  current  status,  such  as...     #SMCKC  
    19. 19. How  to  use  TwiCer?  Be  the  first  to  know  about  breaking  news…   #SMCKC  
    20. 20. How  to  use  TwiCer?  You  can  use  it  for  customer  service…  #SMCKC  
    21. 21. How  to  use  TwiCer?  You  can  use  to  grow  revenue…   #SMCKC  
    22. 22. How  to  use  TwiCer?  You  can  use  it  to  be  hyper  local…   #SMCKC  
    23. 23. How  NOT  to  use  TwiCer?   #SMCKC  
    24. 24. How  NOT  to  use  TwiCer?   @theconnor - Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. #SMCKC  
    25. 25. How  NOT  to  use  TwiCer?   #SMCKC  
    26. 26. Tools  for  Managing  Accounts   #SMCKC  
    27. 27. #SMCKC  
    28. 28. Start  small   #SMCKC  
    29. 29. Follow  people  of  interest   #SMCKC  
    30. 30. Don’t  broadcast.   Engage.   #SMCKC  
    31. 31. Share  the  love  #SMCKC  
    32. 32. Don’t  worry   about  the  #SMCKC   numbers  
    33. 33. Q  &  A   #SMCKC  
    34. 34. Let’s  Connect  Patrick PadleySocial Media Consultant atDigital Evolution Group@ppadley on Twitterpadleyp@digitalev.comlinkedin.com/in/patrickpadley  www.PatrickPadley.com

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