Twitter 101

101 Patrick Padley (@ppadley) with Shane Adams (@shaneadams) from AMC #SMCKC

What are we going discuss? !  What is TwiCer? !  How to use it? !  For businesses !  Personal branding !  Wrap up and Q&A #SMCKC

A briefhistory lesson #SMCKC

200M users 95M tweets per day#SMCKC

What is TwiCer? !  A real-‐Jme informaJon network !  At the heart of TwiCer are small bursts of informaJon called Tweets !  Each Tweet is 140 characters long !  Small size but, you can share a lot with a liCle space #SMCKC

What is TwiCer? hCp://www.youtube.com/watch?v=ddO9idmax0o #SMCKC

How is it different than... ! Email – Email is private, conversaJon is restricted to specific recipients. ! Instant Messaging – IM is typically one person talking to another in a private conversaJon. ! Blogging – Blog posts are typically much longer than 140 characters, take Jme to write, and are less interacJve ! Facebook – You’re generally culJvaJng relaJonships with already established friends. TwiCer is about interacJng with new people you find interesJng #SMCKC

Se`ng up a TwiCer Account #SMCKC

Before You Sign Up !  What’s my objecJve? !  How do I want to present myself? !  Should I use it to build my personal or my professional network? !  Choose a username based on your answers above #SMCKC

Business Cases !  Awareness !  Lead/Sales !  RetenJon/Up-‐sell !  Customer Service !  Track ROI !  IntegraJon with MarkeJng #SMCKC

Set up an account ! Write a search friendly bio  !  Use your profile to drive traffic to website !  Use an idenJfiable photo that is consistent with your other social networks !  ProtecJng your tweets vs. making them public #SMCKC

Anatomy of TwiCer #SMCKC

Anatomy of a Proﬁle #SMCKC

Anatomy of a Tweet #SMCKC

PracJcal Uses #SMCKC

How to use TwiCer? You can post your current status, such as... #SMCKC

How to use TwiCer? Be the ﬁrst to know about breaking news… #SMCKC

How to use TwiCer? You can use it for customer service… #SMCKC

How to use TwiCer? You can use to grow revenue… #SMCKC

How to use TwiCer? You can use it to be hyper local… #SMCKC

How NOT to use TwiCer? #SMCKC

How NOT to use TwiCer? @theconnor - Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. #SMCKC

How NOT to use TwiCer? #SMCKC

Tools for Managing Accounts #SMCKC

#SMCKC

Start small #SMCKC

Follow people of interest #SMCKC

Don’t broadcast. Engage. #SMCKC

Share the love #SMCKC

Don’t worry about the #SMCKC numbers

Q & A #SMCKC

Let’s Connect Patrick PadleySocial Media Consultant atDigital Evolution Group@ppadley on Twitterpadleyp@digitalev.comlinkedin.com/in/patrickpadley www.PatrickPadley.com

Twitter 101

by Patrick Padley on Jan 14, 2011

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