1. Don’t Dumb It Down
There’s a better way to pitch
your cleantech innovation.

2. If you’re a technical
person and you’re
talking to a business
person, you may not
be speaking the same
language.

3. To get a business
person to
understand your
offering, you’ve got
to first get him to
understand you.

4. Your technology is no
doubt fascinating —
to other scientists,
inventors,
technologists.

5. But when you explain
it to prospects or
investors, talk in
terms of business
needs and benefits.

6. It’s not a matter of
“dumbing it down.”
It’s a matter of
“businessing it up.”

7. BENEFITS for BUYERS
vs.
FEATURES for USERS

8. DON’T
Our solution features a
certified ZigBee network
interface for communicating
with advanced metering
infrastructure (AMI)
implemented by utilities.

9. DO
Our device replaces your
wall-mounted thermostat.
It communicates
continuously with your
smart meter and “smart”
appliances, so you get the
big picture at a glance.

10. MARKETS and MODELS
vs.
TECHNOLOGIES

11. DON’T
A self-configuring wireless
network of sensors enables
communication with and
control over thousands of
interconnected monitors,
applications and personnel.

12. DO
Monitors with 3G
connectivity will generate
revenue for the network
operator, the manufacturer,
the provider and maybe
even the app developers
and retailers.

13. PROFITABLE MANAGEMENT
vs.
PERFORMANCE METRICS

14. DON’T
Over the last twenty years,
our technology has
developed into a highly
reliable, proven leader in
the energy efficiency arena.

15. DO
Our tightly integrated
technical, sales and
management teams have
overseen profitable
deployment of these
increasingly complex
applications at 700+ sites
worldwide since 2002.

16. EFFECTIVE COMMUNICATION is SIMPLE
vs.
SIMPLISTIC

17. Your technology may be complex.
serious.
superior.
but your explanation doesn’t have to be.
complicated.
boring.
self-important.
Keep it real.
It really matters.

18. www.positpartners.com