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Conceitos Interativos Aula 01 Plinio Okamoto
O que é interação?
O que é interação? Interação* = comunicação, contato, convívio, diálogo, relação, trato. * Dicionário Houaiss de Sinônimos
[object Object],[object Object],[object Object],[object Object],[object Object]
E interatividade na Internet? Para que? Que conseguimos? Como?
“ Acredito que exista um mercado mundial para, no máximo, 5 computadores."     Thomas Watson, chairman da IBM, 1943
"640K é mais que o suficiente para qualquer um."   Bill Gates, 1981
  “ Não existe razão para que as pessoas queiram ter um computador em suas casas."   Ken Olson, presidente, chairman e fundador da Digital Equipment Corp., 1977
Ubiquidade  Digital Casa Casa > Trabalho Trabalho Almoço Trabalho Trabalho > Casa Casa
Revistas Jornais Outdoors Ponto de Venda Mobile Eventos Cartões de visita TV Ads Radio Mkt Direto
 
Statistics source:  www.w3schools.com  – Fev 2010
Statistics source:  www.w3schools.com  – Fev.2010
Fonte:  www.w3schools.com  – Fev 2010
Fonte:  www.w3schools.com  – Fev 2010
Fonte:  http://blog.velocitude.com/tag/mobile-screen-sizes/ Mobile - Resoluções 128 x 160 pixels (ex: Motorola) 176 x 220 pixels (ex: LG) 240 x 320 pixels (ex: Blackberry) 320 x 480 pixels (ex: iPhone)
iPhone - Resolução Descubra a resolução de um determinado celular: http://www.mobile3k.com/mobile/mobile-screen-resolution-guide.php 480-by-320-pixel
iPad - Resolução
 
 
 
 
Datacentric Design
 
 
 
User Centered Design De fora para dentro
 
Tão simples que minha avó pode usar
Joystick X-BOX
Joystick Wii
 
http://img2.sankakustatic.com/wp-content/gallery/safe-misc-iii/nintendo-wii-user-demographics.jpg
Project Natal
Produção Personalizada
PLAY
Interação – Sem Click?
http://www.dontclick.it/ PLAY
Interação – Webcam
Wii Spray Plinio Okamoto [email_address] Local Video
Nikon Virtual Touch Experience http://   http://vimeo.com/9407790 PLAY
Biotherm Experience http://www.youtube.com/watch?v=V5QWefQPI1o&feature=player_embedded PLAY
Fonte: DIGITIME – TBWAIGITAL Sem Sites?
Fonte: DIGITIME – TBWAIGITAL Sem sites?
Doritos HOTEL626  http://www.hotel626.com/  Plinio Okamoto [email_address] ,[object Object],[object Object]
http://www.youtube.com/watch?v=Elo7WeIydh8&feature=player_embedded PLAY
Digital 1:Conceitos Básicos Entretenimento + Serviços Uniqlock Fonte:  http://itunes.apple.com/us/app/uniqlock-for-iphone-season5/id293286667?mt=8 http://www.uniqlo.jp/uniqlock/ Ver Case
Interação - Áudio
Plinio Okamoto [email_address] Mala direta
HotSite
Ver Case Volkswagen Passat EcoFuel: iphone app
YouTUBE Interaction : Metropolitan Police "Anti-Knife Crime" http://www.youtube.com/user/adifferentending
Lego Interactive Kiosk
Virtual Box Simulator - USPS
Rayban – Virtual Mirror
 
Projeto Skinput Transforme o seu corpo em uma touchscreen Carnegie Mellon University + Microsoft Research Labs. Essa tecnologia é capaz de captar o sons de baixíssima frequência que produzimos ao tocar a nossa pele com o dedo. Assim, ele determina que parte do seu corpo está sendo pressionado e executa o comando que está naquela área. http://www.youtube.com/watch?v=g3XPUdW9Ryg PLAY
Interação – Mídias Tradicionais
Plinio Okamoto [email_address] Weeds  is an HBO show based on the premise of a single mother making ends meet by dealing pot. This print ad for the show includes a scent strip that smells like pot.  Or so I'm told. How would I know what pot smells like?
Plinio Okamoto [email_address] WAL-MART IS RUNNING OUT But if you haven't got your 3-D glasses yet, I'm afraid I have a spot of bad news for you. The Wal-Marts are running out of the free 3-D glasses. But don't panic, keep reading. Two days ago, I stopped by my local Wal-Mart, and noticed their free Hannah Montana 3-D glasses display was empty. I thought perhaps they were keeping their stock in reserve, so I asked the store manager when he planned to put more glasses out. (I hasten to add that I didn't want to take any more for myself, I just needed to know so I could report on this.) He told me: never! The Hannah glasses were already gone, and they would not be getting any more. I wasn't terribly concerned. Just because one store had run out, it didn't necessarily mean that the national supply of Hannah Montana glasses was in jeopardy. But then I read, on  the 3-D Revolution blog , that Disney only distributed  a paltry one million pairs  of free glasses for this promotion! A million? It might sound like a large number, but there are about 4,000 Wal-Mart stores in the United States. If that figure is correct, that means, on average, each store had about 250 pairs of Hannah glasses to offer. So, if you don't have your free Hannah Montana 3-D glasses yet, I would estimate your odds of finding them at your local Wal-Mart today to be about zero. [CORRECTION: I have  subsequently learned  that Disney really gave away 25 million pairs of the glasses through Wal-Mart, not 1 million as "3D Revolution" wrongly reported.] AN IMPORTANT WARNING The good news is, you can still  make your own 3-D glasses  in time for the concert. But I'm begging you, girls, please, please, do  not  use Sharpie markers and plastic wrap for the lenses, the way the Starz channel instructs you to do! The colors will be uneven and will not filter properly; the plastic will wrinkle and pucker; the concert will stink. And for days afterward, you will look like this:
Plinio Okamoto [email_address]
Plinio Okamoto [email_address]
Outras possibilidades?
Código de Barra
Unidimensional
Exemplo: DESIGN BARCODE
 
 
Ver Vídeo
Código de Barra  Exercício de classe
Inside QR Code
Inside QR Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unidimensional Bidimensional http://blog.vizuarna.si/2009/02/new-generation-code/
[object Object],[object Object],[object Object],[object Object],[object Object],http://blog.vizuarna.si/2009/02/new-generation-code/
http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html Anatomia de um QR Code
 
http://d-qr.net/service-kind/designqrplus.htm
http://www.flickr.com/photos/brigadeneurale/3610919136
QR Code  Product ID
 
 
QR Code  Fashion
A Box Life ECO 2.0: Re-use boxes and track them by QR-code http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/ ,[object Object],[object Object],[object Object],[object Object]
A Box Life ECO 2.0: Re-use boxes and track them by QR-code http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
A Box Life ECO 2.0: Re-use boxes and track them by QR-code http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
Gucci´s QR Code Ad http://japon.typepad.fr/marketing_japon/2008/09/alors-que-ralph.html
Puma´s QR Code Ad http://japon.typepad.fr/photos/uncategorized/2008/09/19/puma_japan_2.jpg
Cachecol QR  http://photo.kaywa.com/roger/detail/1543/
Cachecol QR  http://photo.kaywa.com/roger/detail/1543/
QR Code Ring http://www.flickr.com/photos/fluidforms/3635425508/in/pool-qrcodes/
QR Code Belt http://farm4.static.flickr.com/3399/3525672926_ed27b2ecb4.jpg
QR Code > Twitter http://www.flickr.com/photos/qrazystuff/4518390570/sizes/o/in/pool-24833696@N00/
QR Code Fashion http://www.flickr.com/photos/julianbleecker/4441975297/in/pool-qrcodes
Tattoo QR Code http://www.flickr.com/photos/webkeika/4499071280/in/pool-qrcodes
QR Coat by Pedro Toast http://2d-code.co.uk/qr-code-coat/
QR Code  Decorative
Almofada QR Code http://www.flickr.com/photos/tikaro/4387464054/in/set-72157623506385892/
QR Code Desk Lamp http://2d-code.co.uk/qr-code-desk-lamp/
Cupcakes de QR Code comestíveis  http://boingboing.net/2010/03/18/edible-qr-code-cupca.html/ These edible QR Code cupcakes from Montreal's  clevercupcakes  are actually scannable, and will direct you to the  Montreal Science Centre  website.
QR Code  Ambient
Informational QR Code "Informational Mobility" - Cellphone -> QRCode -> Web
http://www.flickr.com/photos/julianbleecker/4441975297/in/pool-qrcodes Display - QR Code
http://www.brainstorm9.com.br/mobile/fotografe-o-produto-na-vitrine-e-curta-no-facebook/ Display - QR Code
Primario Restaurant  Backlit QR Code Sign http://www.qrchannel.com/blog/wp-content/uploads/2009/01/p1120011.jpg ,[object Object],[object Object]
Giant QR Code Billboard London http://www.qrchannel.com/blog/wp-content/uploads/2009/01/p1120011.jpg ,[object Object],[object Object],[object Object]
Giant QR Code on Southbay Beach Scarborough UK http://www.flickr.com/photos/48195423@N06/4413219857/sizes/l/in/pool-24833696@N00/ Video
[object Object],[object Object],[object Object],[object Object],First Store Window Designer QR Code http://2d-code.co.uk/folli-follie-store-qr-code/
QR Code Color http://www.flickr.com/photos/alvarobarata/4354319412/sizes/o/
QR Code Color - Grafite http://www.flickr.com/photos/alvarobarata/4352836095/in/pool-qr-art/
QR Code Color - Grafite http://www.flickr.com/photos/alvarobarata/4354319412/sizes/o/
QR-code in de bibliotheek http://www.flickr.com/photos/moqub/3887184821/in/pool-qrcodes
QR Code at at SXSW  http://www.flickr.com/photos/brucesterling/4441756800/in/pool-qrcodes
interlinkONE's floor decal http://www.flickr.com/photos/24427897@N06/4370601426/in/pool-qrcodes
Walt Disney QR Codes http://www.qrme.co.uk/qr-code-news/3-newsflash/178-walt-disney-qr-codes.html ,[object Object],[object Object],[object Object],Video
QR Code  Outside In / Inside Out
Sephora QR Code Billboard http://www.flickr.com/photos/gladiolabean/4371698259/in/pool-qrcodes
Sephora QR Code Contest http://pennykim.com/post/473253336/sephora-showcases-qr-codes
Sephora QR Code Comments http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html Sephora posts consumer reviews on in-store signage and encourages users to visit their mobile site to get more information.
BestBuy QR Code Reviews http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html Best Buy is using QR Codes in store to allow consumers to quickly get product ratings and reviews.
QR Code  Interactive Content
http://www.flickr.com/photos/rlares/3615900549 Urban Visions Book: A Coruña
LIVING BOOK The  first QRcode book of the world www.thelivingbook.org/   http://www.amoreodio.org/
LIVING BOOK The  first QRcode book of the world http://www.flickr.com/photos/amoreodio/
Anúncio Vivo – DM9DDB http://www.dm9ddb.com.br/anunciovivo/
 
QR Code  Experimental
The QR Cloud Project: Micro Secrets In Public Space ,[object Object],[object Object],[object Object],http://popupcity.net/2009/09/the-qr-cloud-project-micro-secrets-in-public-space/
Os 10 Mandamentos http://www.flickr.com/photos/take-care/3442952292/sizes/o/in/pool-1049441@N25/
Autobiography http://www.flickr.com/photos/azimuthphotos/2895474717/sizes/l/in/pool-1049441@N25/
Cow Parade Brasil Cow Parade Brasil
Layar – Augmented Reality + Paid Content http://site.layar.com/company/blog/layar-launches-worlds-first-augmented-reality-content-store/
 
People preparing phones at  #arflashmob  
 
QR code  #arflashmob  
 
Statistics source:  www.w3schools.com  – Fev.2010 Next ARflashmob: Rio! #Mobilefest 24 28 may Brasil - Ipanema beach
Sensitive Rose by Martha Gabriel http://www.sensitiverose.com/rose.php
QR Code  Services
Chamber of Commerce of Tsuruga  População de 70k! Poster para turistas mostrando todos os restaurantes locais.  QR Code: Site mobile / Cardápio / Como chegar / Estacionamento / Ofertas especiais http://2d-code.co.uk/qr-coded-local-restaurant-poster/
QR Code as Boarding Pass
QR Code as Loyalty Program ID Novo cartão do programa de relacionamento Smiles Design by Cauduro Associados
QR Code: Realtime  Bus Schedule - GPS
Favorite Place On Google http://www.google.com/help/maps/favoriteplaces/business/index.html ,[object Object],[object Object],[object Object],[object Object]
Aplicativos Geradores de QR Code
QR Code JAM MAKER http://staff.aist.go.jp/hagiwara.hagiwara/qrjam/
QR Code JAM MAKER
http://www.jaxo-systems.com/barshow
http://www.jaxo-systems.com/solutions/barcapture/?lang=en_US
http://www.likify.net/
QR Code:  Possibilidades http://2d-code.co.uk/qr-code-design-service/
QR Code:  Possibilidades
QR Code:  Possibilidades
QR Code:  Possibilidades http://2d-code.co.uk/qr-code-design-service/
QR Code:  Possibilidades http://2d-code.co.uk/qr-code-design-service/
QR Code:  Possibilidades http://2d-code.co.uk/qr-code-design-service/
QR Code:  Possibilidades http://2d-code.co.uk/qr-code-design-service/
QR Code - Maker: http://qrcode.kaywa.com/
Estúdio de QR Design – SET JAPAN: http://setjapan.com/
 
 
 
QR codes + Twitter Prédio comercial Toquio, Japão
Criação de Camiseta QR Code QR Code - Maker: http://qrcode.kaywa.com/ http://reader.kaywa.com/
 
 
 
 
 
 
 
Conceitos Interativos Aula 01 Plinio Okamoto

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