The document outlines 10 rules for collecting customer feedback: make customers feel important; gather feedback at every opportunity; encourage customers to talk about your business; don't spend large amounts of money collecting feedback; make it easy for customers to provide feedback; give customers incentives to provide feedback; don't just solicit feedback but put customers in control; thank customers for their feedback; share customer feedback throughout the organization; and use feedback to quickly make changes.

1. 10 Rules of
Customer Feedback

2. When was the last time you asked for your
© Point Shout
www.pointshout.com
clients’ opinion?

3. Rule #1 © Point Shout
www.p ointshout.com
Make them feel Important

4. Gather customer feedback at
© Point Shout
www.pointshout.com
every opportunity
Rule #2

5. Encourage customers to talk
© Point Shout
www.pointshout.com
about you
Rule #3

6. Don’t spend large amount of
Rule #4 © Point Shout
www.p ointshout.com
money doing it

7. Make it easy for customers to
Rule #5 © Point Shout
www.p ointshout.com
provide feedback

8. Give customers an incentive
Rule #6 © Point Shout
www.p ointshout.com
to talk

9. Don’t just solicit feedback, put
Rule #7 © Point Shout
www.p ointshout.com
them in the drivers seat

10. Rule #8 © Point Shout
www.p ointshout.com
Remember to thank your
customers for their feedback

11. Rule #9 © Point Shout
www.p ointshout.com
Share customer feedback
throughout the organization

12. Rule #10 © Point Shout
www.p ointshout.com
Use feedback to make
changes quickly