Advertisers have long pinned their hopes on traditional forms of behavioural targeting to reach new customers. As marketing technologies improve, more businesses are turning to customer intent data as a way of identifying users that are most likely to convert and ensuring they’re in the best position when that happens. The final session to grace the Create track on day one sees Shane Murphy, Marketing Director of AdRoll EMEA, reveal some of the ways that advertisers are leveraging intent data to find the most suitable groups to target, with examples pulled from his group’s work with a leading UK sports apparel brand.

1. Shane Murphy
Marketing Director EMEA
@shanemurfy @adroll
The Evolution of Customer Acquisition

14. The Official Networking Party
Ministry of Sound London @ 8.30pm