The document outlines an ideation session agenda with the following key points: - The session will include a lecture on the ideation process, followed by two breakout sessions where participants form teams around initial ideas and work to develop them further. - During the second breakout, each team will have 2 minutes to present their initial Minimum Viable Product idea and receive feedback to help develop the concept. - Effective brainstorming requires generating a variety of ideas, deferring judgment, and thoroughly documenting all responses so that no concepts are lost for future evaluation and development when conditions change.

1. Ideation
Always question your assumptions

2. Title and Content Layout with List
• 1:45– 2:25 – Ideation Process Lecture, Speaker Stephen Pieraldi
and review of some initial ideas
• 2:25 – 2:55- 1st Breakout. Objective - Ideas on “white paper”
around room, if not interested in pre-written ideas and initial
teams formed around the hung pages. Equipment: White Sticky
Pads and Pens. Note: some ideas will be pre-printed. Teams
should be 3 – 7 individuals
• 2:55 – 3:55 – 2nd Breakout. Standing by idea and selling it to
instructor for feedback and to undecided students to join. Each
idea with a min. of 3 team members, will present their initial
MVP. This will be approx.. 2 min per team and 2 minutes
feedback.

3. Don’t
waste time
Investors look at thousands
of deals per year
You only have so much
runway
Don’t ask for something
you won’t do anyway
Don’t be an ADVICEHOLE

4. Be all
you can
be, or
find
help
Product Marketing Engineering
Constant Evaluations Sales as validation

5. Perspective?
• You know that feeling of licking
a 9V battery or touching a live
wire?
• That’s when you know your
idea is good!
• But you need perspective on the
customer and their pain, so you
need empathy

6. Common Aspects of
Brainstorming Sessions
• Many ideas
• Wide variety of
ideas
• Limited time
Defer judgment
(no bad ideas)
Quick
Active
Creative

7. VISION ALONE IS VISION LOST
• You can not do it alone!
• While you may be an inspiration, you have to get people,
(customers) to buy your vision
• Employees, partners, and everyone else are not ignorant or
too junior.
• Any vision is often improved on by sharing
• If you think your idea/vision is the winner already, then you
have already lost.

8. Pieraldi’s Ratio Rule
• If - every Entrepreneur /
Leader can generate 100 ideas
• And - every good idea requires
at least 100 steps to execute
• Then - any leader who gives
you a pile of ideas with no
execution steps = crazy
1 idea
100 Steps
1,000 details
Idea’s are
nothing without
execution

9. Rules:
• Discover ideas
• (Assumption: Clear problem definition)
• Defer judgment - even if you think you
have the “final product”
• Aim for quantity and variety
• Record all responses

10. DEAD POOL?
• Never lose an idea - KEEP A RECORD
• Catalog ideas into bins
• Possible, impossible, crazy, stretch goal
• Benefits
• People feel heard and acknowledged
• New people ramp faster knowing what was
covered
• Ideas that were not possible should have triggers
to become active when things change