A brief study I did with my "community" to get a feel for their perception of social media.

1. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008
TECHNOLOGY ACCESS
AGE OF PARTICIPANTS
100.00
25-34
7% 93 93
66.67
45-54 67
33%
52
33.33
35-44
56%
0
% of participants
Home Computer Work Computer
<18 18-24 25-34
Laptop Computer Cell phone
35-44 45-54 55+

2. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008
SOCIAL MEDIA AWARNESS VS USE
92.6%
92.6%
85.2%
33.3%
29.6%
25.9% 18.5% 18.5%
18.5% 14.8%
14.8% 7.4%
11.1%
3.7%
3.7% 3.7%
3.7% 3.7%
Friendfeed Music sites
Twitter YouTube Flickr Digg Del.icio.us
MySpace Facebook Linkedin
Participate Aware

3. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008
COMMUNICATION TOOLS
BLOG READERSHIP
80 75
100%
75% 60
44
50% 40
30
33%
33%
26%
25% 22
20
13
8
7%
0% 4 4
0
Don’t read
>Once per week
Once per week
Daily Cell Phone TexT/SMS Email Phone Mail