Behind the curtain secrets to mobile app wizardry - paul gelb razrofish sxsw
by Paul Gelb, Vice President, Mobile Practice Lead at Razorfish on Mar 22, 2011
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Behind the Curtain: Secrets of Mobile Application Wizardry...
Behind the Curtain: Secrets of Mobile Application Wizardry
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
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