SlideShare a Scribd company logo

B2B Search Essentials

•Download as PPT, PDF•
•
Paul Gillin
Paul Gillin

Every person inside your company or associated with your company should be publishing with an eye toward search optimization. This discipline goes way beyond keywords and tagging. Writing for search involves optimizing your approach, packaging, topic selection, visuals, syndication and other factors to associate your brand with the terms your customers use. Today, it also increasingly means building a rich social presence that points people - and search engines - to your quality content.

Business
1 of 27
Paul Gillin, Author The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer
[object Object],[object Object],[object Object],[object Object],[object Object]
TIME PERIOD RANKING CRITERIA Pre-2000 ,[object Object],2000-2010 ,[object Object],[object Object],Post-2010 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Description Keywords Alt Images
What we see… What Google sees
 
[object Object],[object Object],[object Object]
Look for “long tail” searches with less competition but potentially more interested buyers
 
Inflow has keywords in both the domain and the page title The word “inventory” appears four times on the home page and in every page title on the site. The site description and meta tags reinforced that this site is about inventory management
Image “alt” tags repeat keyword Magazine feature is a valuable inbound link Social sharing enhances legitimacy
LINK LOVE Inbound links are the secret sauce of modern search engines, and the rules change all the time.
[object Object],[object Object],[object Object],Both can link to the same page, but the second link is more descriptive. If it links to you, it improves your ranking for that search term.
Metric InFlow Performance Google indexed pages 827 Domain links 264 Alexa traffic rank Top .64%
Says nothing about the site Garbled page title Poor document title and description in PDF Untagged audio file
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practice Good Promotion Tags Link Feed Podcasts Digg/del.icio.us Recent
Ranking Algorithm:f(n): Context+ Authority 2000-2010 Beyond 2010 Ranking Algorithm:f(n): Context+ Authority + Social / Personal
Success will depend on using multiple platforms and promoting through multiple social channels
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
40 million members 550 million members 100 million members 2 billion daily views 6 million daily visitors 60 million members 10 million members 1 million daily visitors 1.5 million daily visitors
Corporate website Feed Aggregator Partner website Email Newsletter
Use Every Available Channel to Promote
Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin

Recommended

Notes Version: 10 things marketers can do to take advantage of social media
Notes Version: 10 things marketers can do to take advantage of social mediaNotes Version: 10 things marketers can do to take advantage of social media
Notes Version: 10 things marketers can do to take advantage of social mediaVivastream
 
Hands On: Identifying Influencers
Hands On: Identifying InfluencersHands On: Identifying Influencers
Hands On: Identifying InfluencersPaul Gillin
 
PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10Paul Gillin
 
Search Essentials - What You MUST Know
Search Essentials - What You MUST KnowSearch Essentials - What You MUST Know
Search Essentials - What You MUST KnowPaul Gillin
 
The Conference Board's 2017 Excellence in New Communications Awards
The Conference Board's 2017 Excellence in New Communications Awards The Conference Board's 2017 Excellence in New Communications Awards
The Conference Board's 2017 Excellence in New Communications Awards Paul Gillin
 
Create Content They've Gotta Read: How to Write for Social Media
Create Content They've Gotta Read: How to Write for Social MediaCreate Content They've Gotta Read: How to Write for Social Media
Create Content They've Gotta Read: How to Write for Social MediaPaul Gillin
 
10 Tips for Improving Your Social Authority
10 Tips for Improving Your Social Authority10 Tips for Improving Your Social Authority
10 Tips for Improving Your Social AuthorityPaul Gillin
 
B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
 

Recommended

Notes Version: 10 things marketers can do to take advantage of social media
Notes Version: 10 things marketers can do to take advantage of social mediaNotes Version: 10 things marketers can do to take advantage of social media
Notes Version: 10 things marketers can do to take advantage of social mediaVivastream
 
Hands On: Identifying Influencers
Hands On: Identifying InfluencersHands On: Identifying Influencers
Hands On: Identifying InfluencersPaul Gillin
 
PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10Paul Gillin
 
Search Essentials - What You MUST Know
Search Essentials - What You MUST KnowSearch Essentials - What You MUST Know
Search Essentials - What You MUST KnowPaul Gillin
 
The Conference Board's 2017 Excellence in New Communications Awards
The Conference Board's 2017 Excellence in New Communications Awards The Conference Board's 2017 Excellence in New Communications Awards
The Conference Board's 2017 Excellence in New Communications Awards Paul Gillin
 
Create Content They've Gotta Read: How to Write for Social Media
Create Content They've Gotta Read: How to Write for Social MediaCreate Content They've Gotta Read: How to Write for Social Media
Create Content They've Gotta Read: How to Write for Social MediaPaul Gillin
 
10 Tips for Improving Your Social Authority
10 Tips for Improving Your Social Authority10 Tips for Improving Your Social Authority
10 Tips for Improving Your Social AuthorityPaul Gillin
 
B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
 
Highlights of IBM Analytics Research Report
Highlights of IBM Analytics Research ReportHighlights of IBM Analytics Research Report
Highlights of IBM Analytics Research ReportPaul Gillin
 
Twitter for B2B
Twitter for B2BTwitter for B2B
Twitter for B2BPaul Gillin
 
Blogging Basics - Part 1
Blogging Basics - Part 1Blogging Basics - Part 1
Blogging Basics - Part 1Paul Gillin
 
Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook Paul Gillin
 
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
 
Measuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's RoleMeasuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's RolePaul Gillin
 
Attack of the Customers!
Attack of the Customers!Attack of the Customers!
Attack of the Customers!Paul Gillin
 
How Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementHow Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
 
How to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead GenerationHow to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead GenerationPaul Gillin
 
Creating a Social Business for B2B Companies
Creating a Social Business for B2B CompaniesCreating a Social Business for B2B Companies
Creating a Social Business for B2B CompaniesPaul Gillin
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
 
How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media Paul Gillin
 
New Revenue for News Organizations
New Revenue for News OrganizationsNew Revenue for News Organizations
New Revenue for News OrganizationsPaul Gillin
 
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Paul Gillin
 
Growing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom WebinarGrowing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
 
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
 
Calculating Social Media ROI
Calculating Social Media ROICalculating Social Media ROI
Calculating Social Media ROIPaul Gillin
 
Social Media Crash Course - A One-Hour Guide
Social Media Crash Course - A One-Hour GuideSocial Media Crash Course - A One-Hour Guide
Social Media Crash Course - A One-Hour GuidePaul Gillin
 
How to Start and Maintain a B2B Blog
How to Start and Maintain a B2B BlogHow to Start and Maintain a B2B Blog
How to Start and Maintain a B2B BlogPaul Gillin
 
B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!Paul Gillin
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 

More Related Content

More from Paul Gillin

Highlights of IBM Analytics Research Report
Highlights of IBM Analytics Research ReportHighlights of IBM Analytics Research Report
Highlights of IBM Analytics Research ReportPaul Gillin
 
Blogging Basics - Part 1
Blogging Basics - Part 1Blogging Basics - Part 1
Blogging Basics - Part 1Paul Gillin
 
Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook Paul Gillin
 
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
 
Measuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's RoleMeasuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's RolePaul Gillin
 
Attack of the Customers!
Attack of the Customers!Attack of the Customers!
Attack of the Customers!Paul Gillin
 
How Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementHow Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
 
How to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead GenerationHow to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead GenerationPaul Gillin
 
Creating a Social Business for B2B Companies
Creating a Social Business for B2B CompaniesCreating a Social Business for B2B Companies
Creating a Social Business for B2B CompaniesPaul Gillin
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
 
How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media Paul Gillin
 
New Revenue for News Organizations
New Revenue for News OrganizationsNew Revenue for News Organizations
New Revenue for News OrganizationsPaul Gillin
 
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Paul Gillin
 
Growing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom WebinarGrowing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
 
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
 
Calculating Social Media ROI
Calculating Social Media ROICalculating Social Media ROI
Calculating Social Media ROIPaul Gillin
 
Social Media Crash Course - A One-Hour Guide
Social Media Crash Course - A One-Hour GuideSocial Media Crash Course - A One-Hour Guide
Social Media Crash Course - A One-Hour GuidePaul Gillin
 
How to Start and Maintain a B2B Blog
How to Start and Maintain a B2B BlogHow to Start and Maintain a B2B Blog
How to Start and Maintain a B2B BlogPaul Gillin
 
B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!Paul Gillin
 

More from Paul Gillin (20)

Highlights of IBM Analytics Research Report
Highlights of IBM Analytics Research ReportHighlights of IBM Analytics Research Report
Highlights of IBM Analytics Research Report
 
Twitter for B2B
Twitter for B2BTwitter for B2B
Twitter for B2B
 
Blogging Basics - Part 1
Blogging Basics - Part 1Blogging Basics - Part 1
Blogging Basics - Part 1
 
Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook
 
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
 
Measuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's RoleMeasuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's Role
 
Attack of the Customers!
Attack of the Customers!Attack of the Customers!
Attack of the Customers!
 
How Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementHow Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge Management
 
How to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead GenerationHow to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead Generation
 
Creating a Social Business for B2B Companies
Creating a Social Business for B2B CompaniesCreating a Social Business for B2B Companies
Creating a Social Business for B2B Companies
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media
 
How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media
 
New Revenue for News Organizations
New Revenue for News OrganizationsNew Revenue for News Organizations
New Revenue for News Organizations
 
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
 
Growing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom WebinarGrowing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom Webinar
 
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
 
Calculating Social Media ROI
Calculating Social Media ROICalculating Social Media ROI
Calculating Social Media ROI
 
Social Media Crash Course - A One-Hour Guide
Social Media Crash Course - A One-Hour GuideSocial Media Crash Course - A One-Hour Guide
Social Media Crash Course - A One-Hour Guide
 
How to Start and Maintain a B2B Blog
How to Start and Maintain a B2B BlogHow to Start and Maintain a B2B Blog
How to Start and Maintain a B2B Blog
 
B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!
 

Recently uploaded

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfDerekIwanaka1
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdflaloo_007
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030tarushabhavsar
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareWorkforce Group
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 

Recently uploaded (20)

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 

B2B Search Essentials

  • 1. Paul Gillin, Author The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer
  • 2.
  • 3.
  • 4.
  • 6. What we see… What Google sees
  • 7.  
  • 8.
  • 9. Look for “long tail” searches with less competition but potentially more interested buyers
  • 10.  
  • 11. Inflow has keywords in both the domain and the page title The word “inventory” appears four times on the home page and in every page title on the site. The site description and meta tags reinforced that this site is about inventory management
  • 12. Image “alt” tags repeat keyword Magazine feature is a valuable inbound link Social sharing enhances legitimacy
  • 13. LINK LOVE Inbound links are the secret sauce of modern search engines, and the rules change all the time.
  • 14.
  • 15. Metric InFlow Performance Google indexed pages 827 Domain links 264 Alexa traffic rank Top .64%
  • 16. Says nothing about the site Garbled page title Poor document title and description in PDF Untagged audio file
  • 17.
  • 18.
  • 19. Practice Good Promotion Tags Link Feed Podcasts Digg/del.icio.us Recent
  • 20. Ranking Algorithm:f(n): Context+ Authority 2000-2010 Beyond 2010 Ranking Algorithm:f(n): Context+ Authority + Social / Personal
  • 21. Success will depend on using multiple platforms and promoting through multiple social channels
  • 22.
  • 23.
  • 24. 40 million members 550 million members 100 million members 2 billion daily views 6 million daily visitors 60 million members 10 million members 1 million daily visitors 1.5 million daily visitors
  • 25. Corporate website Feed Aggregator Partner website Email Newsletter
  • 26. Use Every Available Channel to Promote
  • 27. Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin