This document discusses the concept of a "Brokepacker", which refers to backpackers who are always seeking the greatest value for their money and avoid returning home. It notes that 80-90% of backpackers have limited budgets. A booking engine is proposed that would allow accommodation and activity operators to sell discounted inventory to Brokepackers. The model would involve selling deals in sets on a first-come, first-served basis, with minimum 25% discounts and deeper "teaser" discounts of up to 70% off. It is targeted towards young backpackers aged 18-30 traveling through gateway cities like Sydney.

1. Kevin Lippy
nute Pitch
5 mi

2. S*#t! I am a
Brokepacker

3. A Brokepacker
(Broke-backpacker)
1. Always scouts the ‘greatest value’ for their spend
2. Avoids ‘going home’… At all costs.

6. Operators can sell a limited amount of their
distressed inventory at a discounted rate.
Booking engine for backpacker
accommodation, activities, travel and transport.

7. orical Brokepackers
famous hist

8. orical Brokepackers
famous hist

9. orical Brokepackers
famous hist

10. orical Brokepackers
famous hist

11. ackpackers = Brokepackers
80-90% of B
spend more
travel further
stay lon
ger

13. but...

14. but...
AUSTRALIA IS
EXPENSIVE

15. BACKPACKERS DESIRE
*value fo *simplicity tuff
r money e s
*f re

16. BACKPACKERS DESIRE
*value fo *simplicity tuff
r money e s
*f re
1. SEX

17. BACKPACKERS DESIRE
*value fo *simplicity tuff
r money e s
*f re
1. SEX 2. BEER

18. BACKPACKERS DESIRE
*value fo *simplicity tuff
r money e s
*f re
1. SEX 2. BEER 3. DISCOUNTS

19. a dollar saved...
= ANOTHER EXPERIENCE
= ANOTHER ADVENTURE
= ANOTHER DAY!

20. The Model

21. demand is seasonal

22. demand is seasonal

23. unused capac
ity
volatile price fluctuations
dist ressed in ventor y
over supp
ly
onlin
e opp
or tun
ity

24. MARKET PANIC!
pricin g wars *undercutt
ing
*futile
3 OPTIONS FOR OPERATORS

25. MARKET PANIC!
pricin g wars *undercutt
ing
*futile
3 OPTIONS FOR OPERATORS
disco unting
1. no

26. MARKET PANIC!
pricin g wars *undercutt
ing
*futile
3 OPTIONS FOR OPERATORS
disco unting
1. no l disco unting
2. ir rationa

27. MARKET PANIC!
pricin g wars *undercutt
ing
*futile
3 OPTIONS FOR OPERATORS
disco unting
1. no l disco unting
ir rationa unting
2.
ationa l disco
3. r

30. pur po se built pricing model

31. pur po se built pricing model
sold in ‘deal sets’

32. pur po se built pricing model
sold in ‘deal sets’
first come first served basis

33. pur po se built pricing model
sold in ‘deal sets’
first come first served basis
min discount = 25% off

34. pur po se built pricing model
sold in ‘deal sets’
first come first served basis
min discount = 25% off
teaser deals up to 70% off

35. pur po se built pricing model
sold in ‘deal sets’
first come first served basis
min discount = 25% off
teaser deals up to 70% off
restricted amount of inven
tor y

38. 1 0 minute credit ter ms

39. 1 0 minute credit ter ms
no invoicing

40. 1 0 minute credit ter ms
no invoicing
automatic confirmation

41. 1 0 minute credit ter ms
no invoicing
automatic confirmation
incentivise those who book early

42. 1 0 minute credit ter ms
no invoicing
automatic confirmation
incentivise those who book early
s implicity an d scalability

43. The Target Market
BRIDGING THE GAP
ONLINE
REAL WORLD

44. “REAL-T
IME” TR
AVELLE
R

45. THE MOST SOPHISTICATED AUDIENCE IN THE WORLD
18-30 year old backpackers
Online time is precious
(not to mention expensive)
web savvy
Communicate differently
Word Of Mouth
Transient
Resourceful
Offline activity

46. homogenous
behaviour
gateway cities
75% of all backpackers
g o to Sydney
backpacke
r hubs,
activities,
bars etc.

47. LAST YEAR
THIS TIME
,
”

48. THIS YEAR

49. ?
NEXT YEAR
THIS TIME

50. ?
NEXT YEAR
THIS TIME

51. KEVIN LIPPY
www.brokepacker.com
kevin@brokepacker.com
twitter.com/brokepacker
0403 197 246

52. KEVIN LIPPY
www.brokepacker.com
kevin@brokepacker.com
twitter.com/brokepacker
0403 197 246