Start-up advice on product development (steps and challenges)

624 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
624
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Start-up advice on product development (steps and challenges)

  1. 1. Product Development Pedro Bizarro – CSO/FeedZai pedro.bizarro@feedzai.com
  2. 2. Product Developmentor how to transform ideas into products
  3. 3. Step 1 Identify mega-trends Smartphones everywhere People living to 100 DNA sequencing is cheapTechnology/Society/Policy/…
  4. 4. Step 2Identify mega-truths Cheaper is better Easy beats freePeople love communicating
  5. 5. Step 3Identify barriers Legal barriers Physical barriers International Patents
  6. 6. Step 4Identify competitors and state-of-the-art It is a race!
  7. 7. Opportunity Identification Identify mega-trends Identify mega-truths Identify barriersIdentify competitors and SofA
  8. 8. Step 5 How big is your idea?Improved feature? New feature? New product? New company? New industry?
  9. 9. Step 6 How big is themarket you want to conquer? Greater than 1000M €? Can you get 10%?
  10. 10. Step 7 What is thevalue of the idea? The “so what” test!Can you charge twice as much if your site loads twice as fast?
  11. 11. Step 8What is the perceived cost of your idea? Migration of data Disruption of previous solution How to reduce the cost? How to wrap it?
  12. 12. Opportunity Value How big is the idea? How big is the market?What is the value of the idea?What is the cost of the idea?
  13. 13. Step 9Generate alternatives Internal brainstorms Brainstorms with clients Plans B, C, D
  14. 14. Step 10Benchmark alternatives No biases!
  15. 15. Step 11Test before you build it Mock ups and fakes Prototypes Proof-of-concepts
  16. 16. Step 12Test after you build itUsability tests with real clients Harsh friends Your mother
  17. 17. Brainstorm & Benchmarking Generate alternatives Benchmark alternatives Test before you build it Test after you build it
  18. 18. Challenge #1 Must be 10x betterthan The Incumbents“Nobody gets fired for buying IBM” Corollary:Only a “crazy” person buys from a startup
  19. 19. Challenge #2 Must be 10x faster(with little resources) Iterate fastRelease soon, release often
  20. 20. Summary Identify mega-trends Identify mega-truths Identify barriersIdentify competitors and SofA How big is the idea? How big is the market?What is the value of the idea? What is the cost of the idea? Generate alternatives Benchmark alternatives Test before you build it Test after you build it
  21. 21. Thank you!

×