Paypersocial is an innovative Start-up operating in the social media advertising business Paypersocial engages social network users and transforms them in influencers, dividing with them the economic benefits in exchange for their sharing and endorsement of our communication, advertising, promotion, branding campaigns Paypersocial enters the online marketing world as a media channel exclusively active on social networks using a carefully devised affiliation network-based business model Paypersocial represents an attractive investment for Angels e Venture Capital seeking a clear and profitable business model innovatively implemented by respected and experienced entrepreneurs.

1. Paypersocial
Investment
Start-­‐up
Stage
Investment
for
Business
Angels
and
Informal
Investors
November
2012

2. Paypersocial:
a
totally
social
start-­‐up
Paypersocial
is
social
in
its
very
mission:
we
see
the
web
and
the
social
networks
as
a
market,
as
a
model
of
business,
of
internal
organiza:on,
of
communica:on,
of
strategic
change.
Paypersocial
is
a
very
young
and
dynamic
company,
based
on
an
open-­‐relaHon
model
where
each
person
inside
and
outside
is
a
resource
and
part
of
our
network.
We
have
no
secrets
and
consider
our
communicaHon
openness
an
element
of
our
compeHHve
advantage.
Paypersocial’s
organisa4on
in
a
nutshell
• Paypersocial
is
beyond
web
2.0
fuss:
we
can
work
from
anywhere,
all
of
our
business,
processes
and
procedures,
soEware
are
100%
online;
• Paypersocial
is
represented
by
enlightened
young
professionals,
who
consider
the
world
their
geographical
and
business
domain;
• Paypersocial
has
a
very
clear,
simple,
solid
and
scalable
business
model;
• Paypersocial
represents
the
future
of
interacHve
social
and
mobile
communicaHon;
• Paypersocial
is
democraHc
and
offers
anybody
to
gain
using
it;
• Paypersocial
transforms
promoHon
in
endorsement;
• Paypersocial
makes
communicaHon
viral;
• Paypersocial
analyses
reputaHon
and
introduces
reputaHon
management;
• Paypersocial
is
InternaHonal.

3. The
company
Paypersocial
is
a
horizontal,
fully-­‐fledged
so-ware
pla/orm
for
social
media/social
network
adver:sing,
promo:on
and
communica:on.
The
plaAorm
is
scalable,
Interna5onal,
social
network
independent
(currently
includes
Facebook.
TwiDer
is
under
development).
The
plaLorm
intermediates
between
Adver4sers
(Business
Customers
as
well
as
Media
Centers
with
social
adverHsing
needs)
and
Publishers
(social
network
users
providing
their
digital
assets
to
share
contents).
Paypersocial
allows
the
former
group
to
spend
adver4sing
and
communica4on
money
in
social
media
campaigns,
the
laQer
group
to
choose
and
share
contents,
and
gain
money
while
doing
so.
The
business
model
is
straighLorward:
Paypersocial
engages
publishers
on
the
market
at
a
cost
that
is
one
order
of
magnitude
lower
than
the
average
revenue
he
produces
in
a
year.
AddiHonally,
the
economic
distribuHon
of
publishers
in
“VIP”,
“Pro”,
and
“Basic”
levels
and
the
minimal
threshold
to
be
achieved
before
payment
of
commissions,
allows
for
a
favorable
cash
flow
management
(anHcipated
AR
from
adverHsers
and
delayed
AP
to
publishers).

4. Also,
Paypersocial
has
a
strong
long-­‐term
potenHal
as
an
open
pla>orm
(to
incorporate
different
products
–
CPL,
CPA,
etc.
–
developed
by
third
parHes)
and
as
an
innovaHve
reputa4on
pla>orm
(given
the
amount
and
type
of
informaHon
it
collects
from
publishers).
Post
PAYOUT MODELS
CLICK
CPC
Lead
CPA
Sales
Like
Comment
Share
with
Friends
or
on
Pages
The
Team
Three
execuHve
directors
bring
extensive
experience
in
market
specific
knowledge,
in
business
intelligence,
project
management,
finance
and
corporate
governance.
A
group
of
eleven
very
talented
University
researchers
and
alumni
bring
a
dynamic,
fresh
approach
to
the
business
with
a
collaboraHve
and
internaHonal
mindset
second
to
none.
General
DirecHon
Financial
DirecHon
GABRIELE
TAVIANI
ALAN
BORSARI
DistribuHon
DirecHon
ProducHon
DirecHon
GABRIELE
TASSARA
GIACOMO
PIVA
IT
Market
UK
Market
Development
DirecHon
Leone
D’Atri
Marco
Fossella
ION
LENTA
BR
Market
US
Market
Development
Alice
Di
Stefano
Alessandro
Greco
Micael
Ravaglia
CrowdFunding
ReputaHon
Social
RelaHon
ERP
HelpDesk
Jessica
Armaroli
Riccardo
Mingolini
Beatrice
BoQoni
Silvia
Capelli
ValenHna
Deardi

5. The
Investment
Opportunity
Paypersocial
1.0
will
be
released
December
31st
2012
as
the
first
public
release
of
the
plaLorm.
The
plaLorm
has
followed
a
radical
development
during
the
course
of
2012.
In
the
past
18
months
Paypersocial
has
collected
EUR
205,000
of
Angel
money,
and
has
constantly
delivered
Hmely
and
prompt
releases.
All
involved
parHes
(shareholders,
developers,
consultants,
advisors,
partners)
have
signed
appropriate
IPR,
NDA,
ConsulHng
documenta4on.
The
iniHal
business
plan
of
Paypersocial
considered
the
Italian
market
only
and
a
hard-­‐to-­‐scale
business
model,
and
produced
a
EUR
2-­‐3M
pre-­‐money
valuaHon.
2012
2013
2014
Since
July
2011,
the
project
has
evolved
to
reach
break-­‐even
status
at
the
end
of
December
2012,
and
is
acHve
on
the
US,
UK,
Brazilian
and
Italian
markets.
A
new
effort
to
draw
a
more
comprehensive,
updated
business
plan
is
undertaken
to
plan
a
second
stage
VC
financing
necessary
for
the
acceleraHon
of
the
business.

6. The
Management
Council
of
Paypersocial
has
considered
to
offer
a
privileged
entry
for
a
EUR250,000-­‐
EUR300,000/10%
ownership
to
a
new
investor
in
order
to
manage
a
smooth
transiHon
to
the
next
growth
phase.
The
money
is
planned
to
be
spent
Investments
H1
2013
over
the
first
6
months
of
2013
on
the
following
economic
items:
25%
30%
37%
The
new
investor
must
bring
5%
significant
experience
in
the
negoHaHon
of
the
subsequent
VC
entry
and
must
possess
strong
3%
Hes
and
knowledge
of
these
SoEware
Development
MarkeHng
players.
She/he
will
be
offered
a
Travel
&
Management
Compliance
seat
on
the
Board
of
Directors.
This
entry
must
prove
instrumental
for
the
immediate
business
exploitaHon
of
the
success
and
growth
Paypersocial
is
experiencing
and
must
finance
the
process
for
the
foreseen
H2
2013
second
stage
EUR2-­‐3M
VC
investment.
This
is
a
great
chance
to
be
part
of
our
team:
do
not
miss
the
chance
to
share
the
success
we
all
contribute
building
and
sustaining

7. PUBLISHER
NETWORK
(30/04/2012)
Paypersocial
started
the
engagement
process
in
February
2012.
Between
March
and
April
the
average
number
of
engaged
users
was
300
per
day
(70%
USA
and
30%
Italy).
In
November,
aEer
a
short
break,
the
engagement
process
restarted
to
include
the
Brazilian
market
and
the
UK
market
taking
the
number
of
daily
newly
engaged
users
to
500.
Publishers Residence Existing Publishers Network (30/04/2012) Active Publishers Network (30/04/2012)
(30/04/2012)
PUBLISHER
NETWORK
FORECAST
(31/03/2013)
From
August
a
special
engagement
RevenueShare
program
will
be
acHvated
in
order
to
considerably
increase
the
number
of
daily
engaged
users,
overpassing
the
1000
threshold.
In
addiHon,
incenHves
programs
will
be
realized
(free
startup
credit)
in
order
to
increase
the
number
of
acHve
publishers.
Publishers Residence Publisher Network Forecast (31/03/2013) Active Publishers Forecast (31/03/2013)
Forecast (31/03/2013)
PUBLISHER
FRIENDS/FANS
(Facebook
only)
Engaged
users
represent
Paypersocial’s
Publishers.
The
Publisher’s
friends
and
fans
consHtutes
his/her
network:
the
people
who
can
see
and
appreciate
the
published
campaigns.
This
is
the
reason
we
sum
up
friends
and
fans
of
the
publisher
to
obtain
the
maximum
viewing
potenHal
of
every
ad.
Current Publishers Friends/Fans (30/04/2012) Publishers Friends/Fans Forecast (31/03/2013)
POST
INVENTORY
&
CONVERSION
RATES
Paypersocial
builds
a
POST
inventory
with
all
ads
available
for
sharing
Monthly Post Inventory on
its
Publishers’
walls
and
pages.
Knowing
the
ads
inventory,
the
average
number
of
monthly
posts,
the
distribuHon
of
acHve
users,
it
is
possible
to
calculate
some
interesHng
conversion
rates.
On
the
period
up
to
30/04/2012
the
calculated
campaign
yields,
focusing
on
impressions
and
clicks
showed
impressive
metrics:
CLICKS
per
POST
CLICKS
per
IMPRESSION
(31/03/2013) Nr.
1.41
2.10
%

8. Social
Affiliation
Network
Paypersocial
is
an
innova:ve
Start-­‐
up
opera:ng
in
the
social
media
adver:sing
business
Paypersocial
engages
social
network
users
and
transforms
them
in
influencers,
dividing
with
them
the
economic
benefits
in
exchange
for
their
sharing
and
endorsement
of
our
communica:on,
adver:sing,
promo:on,
branding
campaigns
Paypersocial
enters
the
online
marke:ng
world
as
a
media
channel
exclusively
ac:ve
on
social
networks
using
a
carefully
devised
affilia:on
network-­‐based
business
model
Paypersocial Ltd
1 Vincent Square
Paypersocial
represents
an
SW1P 2PN - London
aDrac:ve
investment
for
Angels
e
United Kingdom
Venture
Capital
seeking
a
clear
and
profitable
business
model
Company Reg. #: 7700166
innova:vely
implemented
by
VAT #: GB120793625
respected
and
experienced
entrepreneurs.
E-mail: info@paypersocial.com
Web: www.paypersocial.com
Tel. +44 (207) 193 4097